A comparison of Meta Ads, Facebook Ads and Instagram Ads agencies built from public data: verified Google reviews, specialty read on each agency’s website, published filters and ranking formula.
Google ratings and reviews checked on 29 October 2026
The agencies that follow are ranked by Google rating weighted by review count; none paid or was contacted.
B2B growth & Meta Ads agency · Paris
Strengths (from its website)
Meta Ads & Google Ads agency · Lyon
Strengths (from its website)
Creative social media agency (social ads, Instagram, TikTok) · Boulogne-Billancourt
Strengths (from its website)
Social ads & creative for e-commerce · Nantes
Strengths (from its website)
Meta Ads & Google Ads agency · Montpellier
Strengths (from its website)
Meta Ads & Google Ads agency for small businesses · Saint-Étienne
Strengths (from its website)
Paid search, paid social & creative group · Issy-les-Moulineaux
Strengths (from its website)
Social ads, paid search & creative studio · Lyon
Strengths (from its website)
Meta Ads & Google Ads agency, lead generation · Strasbourg
Strengths (from its website)
100% e-commerce paid search & paid social agency · Marcq-en-Barœul
Strengths (from its website)
Paid search, social ads & programmatic firm · Paris
Strengths (from its website)
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Everything starts from public, verifiable data. Strengths are written from each agency’s website; no rating or figure is made up.
Score = (reviews ÷ (reviews + 20)) × rating + (20 ÷ (reviews + 20)) × 4.81. 4.81 is the average rating of the verified pool. An agency rated 5.0 on 12 reviews therefore does not automatically beat one rated 4.9 on 90 reviews.
Pixel, audiences, history and Facebook page must belong to you. An agency working from its own account leaves you with nothing the day you leave.
Since iOS 14, the Pixel alone misses part of the conversions. Ask whether the agency sets up the server-side Conversions API and how it checks event quality.
On Meta, creative drives most of the performance. Ask how many new ads are tested each month and who shoots or designs them.
Meta’s automated campaigns spend fast. Ask how the agency controls audiences, placements and the share of budget going to retargeting.
An agency paid as a percentage of ad spend has no reason to reduce it. Ask for management fees, creative production and media budget to be separated.
Uclic runs Meta Ads for B2B companies, in the same team as Google Ads, SEO, outbound and automation: retargeting, audiences built on your customers, measurement through the Pixel and Conversions API, leads tracked into the CRM. If you are an e-commerce brand mainly looking for a UGC creative studio or catalogue ROAS management, several agencies above are more specialised than we are.
Our Google listing shows 5.0/5 from 7 reviews (checked on 29 October 2026), below the 10-review threshold applied to the other agencies.
Go further: our Meta Ads agency.
below the 10-review threshold applied to the other agencies
Paid B2B benchmarks 2026: CPC, cost per lead, and ROAS compared across Google Ads, Meta, and LinkedIn. Which platform truly delivers, and how to manage your budget.
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Meta Ads advertising in 2026: formats, audience targeting, account structure, and ROAS management. This guide covers all the levers to perform on Facebook, Instagram, and the Meta network.
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Performance Max finally accepts 9:16 vertical creatives. Official specs, best practices, measured ROAS impact, and YouTube Shorts synergy for your mobile-first campaigns.
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CPL between €42 and €91, CAC under €2,400, ROAS 6x+: Field feedback on 3 Meta Ads B2B campaigns for offers at €5,000 and above. Exact metrics, configurations, Advantage+ errors, and the "offer precedes targeting" framework.
Lire l'articleNone in substance: Facebook ads and Instagram ads are run from the same Meta ad account, with the same Pixel and audiences. A Meta Ads agency serves ads on Facebook, Instagram, Messenger and Audience Network; the placement and format (Reels, Stories, feed) change, not the agency.
Yes, if possible. In e-commerce, campaigns are steered on ROAS, margin and the product catalogue; in lead generation, on cost per qualified lead and follow-up to the sale. Agencies in this ranking usually state one or the other on their website.
It is not required, but most agencies in this ranking also run TikTok Ads and Google Ads. The upside: one budget allocated across channels. The risk: an agency for which Meta is a secondary channel. Ask what share of its work comes from Meta.
We start from our database of 4,648 agency listings taken from Google Maps. We remove closed, rejected listings and those with no website, no Google listing or fewer than 10 reviews, we merge duplicates (an agency present in several cities counts once), then we check on each agency’s website that Meta Ads is the service it actually leads with. The remaining agencies are ranked by their Google rating weighted by review count (Bayesian rating). Ratings and reviews were checked on 29 October 2026.
No. No agency was contacted or paid, and none can buy its place. An agency that closes its Google listing or drops below the review threshold leaves the list automatically.
Uclic publishes this comparison and lists itself first, and says so clearly. Its position is not computed with the formula: the agencies that follow are ranked solely by their Google rating weighted by review count.
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06 17 12 54 285.0Google4.96Sortlist4.3Trustpilot40+ B2B clients
