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B2B Account-Based Marketing (ABM) Agency

20 accounts not 20,000 leads.

Uclic is an ABM (account-based marketing) agency: we focus prospecting on the accounts that can actually sign, with campaigns personalized account by account and real alignment between marketing and sales. For B2B SMBs, mid-market companies and scale-ups selling high-value contracts.

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+300% MQL on targeted Tier 1 accounts-60% CAC on ABM accounts vs cold email14 days to frame the TAL and the buying committee
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WladimirAlexis
Free growth audit
With Wladimir & Alexis30 minGoogle Meet
  1. 1Time slot
  2. 2Your details
ANSSI
Santévet
Gusella Bakker
Le Monde
Agicap
CodinGame
Deepki
12 ABM sub-services

Our ABM agency, from selecting to converting your key accounts

From TAL to account-by-account conversion, each sub-service can be activated standalone or bundled into the Full ABM package. Stack: Demandbase, 6sense, Mutiny, Bombora, HubSpot Marketing Hub, Salesforce Account Engagement (Pardot), Sendoso.

Dedicated expert

Senior ABM consultant

A senior ABM strategist (10+ years in B2B SaaS, ex-Head of Growth) drives your account. No junior on the buying committee, no offshore execution. Weekly committee with your VP Marketing and VP Sales.

10+ yearsABM experience in B2B SaaS
SeniorSingle ownerWeekly committeeSales+Marketing aligned
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Start here

Free ABM audit

We audit your ABM setup across 5 areas: target account list (Tier 1/2/3), buying intent signals (Bombora, G2, website signals), tech stack in place (Demandbase, 6sense, HubSpot, Pardot), sales/marketing alignment, and account-level attribution.

14 daysTAL + ABM roadmap delivered
TALIntent dataTech stack in placeSales/mkt alignmentAttribution
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
TAL Tier 1/2/3

Tiered target account list

We build your TAL in three tiers: Tier 1 (1:1, 10 to 30 strategic accounts), Tier 2 (1:few, 80 to 200 accounts per cluster), Tier 3 (1:many, 1 000+ accounts per target profile). Sourced via Sales Navigator, Apollo and SIRENE, with relevance and buying-intent scoring.

Tier 1 ≤ 30strategic accounts in 1:1
1:11:few1:manySales NavICP scoring
Florence BeckelDedicated expert Florence Beckel Directrice artistique - Designer UI/UX & Brand
Bombora · G2 · 6sense

Buying intent signals

We connect four intent data sources: Bombora (50 000+ B2B topics), G2 Buyer Intent (accounts comparing your competitors), 6sense (predictive model), and anonymous website visitor identification via RB2B and Albacross. Accounts in an active buying phase (in-market) are prioritized.

× 3,2conversion lift on in-market accounts
BomboraG2 Intent6senseRB2BIn-market scoring
Wladimir DelcrosDedicated expert Wladimir Delcros Head of Growth
ABM platform

ABM platform set up

End-to-end setup of your ABM platform: CRM ingestion, account mapping, programmatic campaign orchestration (display, LinkedIn, retargeting), anonymous visitor identification, and account-level metrics. Salesforce, HubSpot and Pardot integration.

0 leadleaks between marketing and sales
DemandbaseRollWorks6senseSalesforce syncReverse IP
Mathieu ChenalDedicated expert Mathieu Chenal Expert SEO & GEO
Mutiny + landing pages

Personalization 1:1 / 1:few

Account-level personalized landing pages with Mutiny (logos, industry, pain point, tailored case studies). 1:1 microsites for Tier 1 (client logo + use case + ROI calculator). Email + LinkedIn copy 100 % personalized by signal.

× 2,8personalized landing page engagement
MutinyMicrosites 1:1Dynamic contentAccount-level copy
Moussa BallDedicated expert Moussa Ball AI Architect & Full-Stack Engineer
Targeted ABM ads

Account-based LinkedIn audiences

LinkedIn Ads Matched Audiences imported from your TAL: targeted delivery to Tier 1 and Tier 2 accounts only (no waste on 100,000 low-value impressions). Sales Navigator for InMail sourcing. Combined with Sponsored Content and Conversation Ads.

−72%CPM vs generic job title/industry targeting
LinkedIn AdsMatched AudiencesSales NavInMail
Philippe LacombeDedicated expert Philippe Lacombe Consultant SEA & Google Ads Senior | Google Partner
Programmatic ABM

Account-based display retargeting

Programmatic display retargeting on TAL accounts via Demandbase / RollWorks (IP-based + cookie-based). Branding + meeting bookings across the buying committee throughout the cycle. Brand lift measured at the account level.

Top 50accounts targeted over 12 active weeks
Demandbase DisplayRollWorks AdsIP-basedBrand lift
Valentin GeffroyDedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CRO
ABM-as-luxury

Targeted gifting

Premium direct mail for Tier 1 accounts: handwritten letters, personalized gifts, event boxes. Sendoso / Reachdesk run from HubSpot or Salesforce. A senior sales touch on every send — no gimmicks.

+47%Tier 1 booked meeting rate with gifting
SendosoReachdeskDirect mailHandwrittenConcierge
Pierre LafontDedicated expert Pierre Lafont Full-Stack Vibe Coder & AI Engineer
Closed roundtables

1:few webinars and events

Closed webinars and executive roundtables for Tier 1/2 accounts. 1:few format (8-15 invited accounts), peer-to-peer + shared use case. Goto Webinar / WebinarJam, MEDDIC sales playbook follow-up within 48 hours.

1:few8-15 accounts per premium session
WebinarjamGoToWebinarRoundtablesPeer-to-peer
Dimitri GauthierotDedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)
Senior qualification

MEDDIC sales playbook

Sales playbook 100% ABM-aligned: MEDDIC qualification (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) or MEDDPICC. AE routing per account, intent scoring → MQL → pre-qualified SQL, HubSpot / Salesforce sync.

× 2.1win rate on MEDDIC-qualified accounts
MEDDICMEDDPICCBANTChampion mapping
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Dashboard ABM

ROI measured account by account

End-to-end ABM attribution: Dreamdata or HockeyStack to track the buying committee from first interaction to signed deal, account by account. Metrics: engaged accounts, opportunities created, pipeline generated, deals closed, CAC payback. Weekly committee review and monthly wrap-up.

Liveaccount-level pipeline dashboard
DreamdataHockeyStackAccount attributionPipelinePayback CAC
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
What we do differently

Your ABM without / with Uclic

Move from scattered efforts on too many accounts to an orchestrated approach.

Without Uclic

Spray-and-pray targeting

Too many accounts. Nobody aligning marketing and sales.

×Scattered effort
×Single contact
×Low account engagement
×Missed buying windows
×Ads to the whole market
×No shared account plan
×Lead volume
×MQL reporting
With Uclic

Orchestrated ABM

Chosen accounts. A senior team that orchestrates every account through to signature.

uclicABM OS
SENIOR TEAMINTENT DATABUYING GROUPAI
Engaged accounts
Every account is managedEXPLORE THE SYSTEM

From selection to signature, every engagement signal guides the next message, channel and contact.

+

focus

Effort concentrated on the accounts that can actually sign.

+

alignment

Marketing and sales work from the same list and the same plan.

+

engagement

A buying committee reached at every level of decision.

+

pipeline

Opportunities tracked account by account through to signature.

Our ABM method

Rolling out a B2B ABM strategy: the 90-day method

From lead acquisition to signed-account attribution: 7 structured, repeatable steps.

  1. S1-S22 weeks
    2 weeks· Step 1

    We start with a precisely defined ideal customer: industry, company size, geographic region, existing tech stack, and buying signals. The Target Account List (TAL) is then structured into three tiers: Tier 1 (1:1, 10 to 30 strategic accounts), Tier 2 (1:few, 80 to 200 accounts), Tier 3 (1:many, 1,000+ accounts). Finally, the buying committee is mapped for each account: budget holder, technical champion, end user, and internal sponsor.

    • Tight ICP
    • TAL Tier 1/2/3
    • Buying committee
    • Sourcing Sales Nav + Apollo
    Deliverable· TAL Tier 1/2/3 + mapped buying committee
  2. 02
  3. 03
  4. 04
  5. 05
  6. 06
  7. 07
Pricing

B2B ABM agency pricing: free audit, then €800 to €2,680

ABM demands senior people, premium tooling (Demandbase / 6sense / Mutiny), and aligned sales time. Start with the consulting track or go straight to the full program: execution included.

Free diagnostic

ABM Audit

No commitment
0€

We audit your ABM setup across 5 dimensions: TAL, purchase-intent signals, tech stack in place, sales/marketing alignment, and attribution. Costed roadmap and quick wins you can activate from week one.

  • Target Account List audit1:1 / 1:few / 1:many tiering, buying committee quality, enabled intent signals.
  • Intent data auditBombora, G2, 6sense, reverse IP: coverage, scoring, in-market.
  • Sales/marketing alignment auditSame account-level KPIs? Weekly Sales/Marketing committee? AE routing per account?
  • ABM quick wins actionable from week 1
  • Prioritized 12-week roadmap (ICE method)
Get my diagnostic
Recommendations

ABM Consulting

from
€800

Monthly audits & strategic recommendations. You keep ownership of execution (your in-house demand gen / RevOps team).

  • ICP & Target Account List auditBuilding the Tier 1/2/3 TAL, sourcing via Sales Nav and Apollo, relevance and purchase-intent scoring.
  • Multi-source intent data auditBombora, G2 Buyer Intent, 6sense, website signals: stack and budget recommendations.
  • ABM platform & sales/marketing alignment auditDemandbase / 6sense / RollWorks vs HubSpot ABM module: costed recommendation.
  • 1:1 / 1:few personalization planMutiny landing pages + microsites + AI copy: design plan, not execution.
  • Account-level ABM dashboard setup
Start with ABM Consulting
Most pickedFull service

Full ABM

from
€2,680

End-to-end execution. TAL, intent data, orchestration, sales playbook, gifting, and attribution run by a senior ABM strategist + Clay Data Ops.

  • TAL scoping + buying committee Tier 1/2/3Top 30 accounts 1:1, 200 accounts 1:few, 1,000 accounts 1:many. Buying committee mapped account by account (budget holder, technical evaluator, end user, champion).
  • Integrated multi-source intent dataBombora (50,000 topics) + G2 Buyer Intent + 6sense predictive + RB2B reverse IP. Weekly in-market scoring.
  • ABM platform setup + weekly Sales/Marketing committeeDemandbase, 6sense, or RollWorks. HubSpot, Salesforce, and Pardot sync. Weekly Sales/Marketing committee working from the same TAL.
  • 1:1 microsite personalization + Mutiny1:1 microsites (Tier 1), dynamic Mutiny landing pages (Tier 2), Clay/Claude AI copy by signal (Tier 3).
  • Orchestrated multichannel + gifting + eventsLinkedIn Matched + Demandbase display + cold email + 1:few webinars + Sendoso/Reachdesk for Tier 1.
  • MEDDIC sales playbook + qualificationChampion mapping, AE routing per account, intent scoring → MQL → pre-qualified SQL, CRM sync.
  • Dreamdata account-level attributionEngaged accounts → opportunities → pipeline → closed-won, per account. CAC payback + expansion measured.
Start with Full ABM

See the detail of all our plans or find out who we are.

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B2B Scraping & Enrichment Agency

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Case studies

ABM: our B2B case studies

ABM engagements: every case comes with raw numbers, real context and what we actually did.

CybelAngel

CybelAngel: Penetrating Fortune Global 500 Target Accounts with a Dedicated Account-Based Marketing Program

CybelAngel (External Threat Intelligence, 6 billion data points/day) targets a finite universe of global key accounts with multi-stakeholder buying committees. Uclic deployed an ABM program: prioritized Tier 1/2 Target Account List, account intelligence per account, 1-to-1 messaging, and multi-thread engagement.

2

Account prioritization tiers

1-to-1

Tier 1 approach (per account)

Read the case study
Avanoo

Avanoo: 22 Intent Signals Orchestrated to Sell SAM/FinOps at the Precise Moment of Need

Avanoo targets CIOs/CISOs/FinOps in a rapidly structuring market. Uclic orchestrated 22 business intent signals (key recruitments, M&A, certifications, RFPs, trade shows) through continuous capture → scoring → enrichment → contextualized outbound.

22

Orchestrated Intent Signals

5

Thematic Clusters

Read the case study
CodinGame

How Uclic Industrialized B2B Acquisition at CodinGame

CodinGame (2M+ developers) industrializes B2B acquisition: real-time Python Indeed scraper to detect companies in tech recruitment phase, N8N orchestration, inverted sequences (target devs, not HR).

2M+

Developers on platform

Indeed+ others

Recruitment signal source

Read the case study
Tehtris

B2B Outbound Marketing in Cybersecurity

Tehtris (XDR) faced overwhelmed cyber decision-makers. Uclic built an outbound strategy based on specific intent signals: Python scraping of published bug bounty programs, N8N orchestration, contextualized sequences.

3platforms

Bug bounty programs monitored

Continuous

Signals captured

Read the case study
JobGether

Automate B2B Outbound Marketing at Scale

JobGether needed to identify flex-friendly companies at scale. Uclic built a multi-source outbound system (LinkedIn, WTTJ) with automatic classification of flexibility policies, API enrichment, and orchestrated N8N workflows.

5+

Integrated data sources

12+

Orchestrated N8N workflows

Read the case study
Active across France

Our B2B ABM agency operates across France

100 % remote-first, with a weekly steering call on video: mid-market clients, B2B SaaS scale-ups and enterprise accounts in Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Strasbourg, and beyond (Genève, Bruxelles).

Chargement de la carte…
Comparison · method published

Comparing several LinkedIn Ads agencies?

Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.

See the best LinkedIn Ads agencies
B2B ABM FAQ

B2B ABM agency FAQ : pricing, deliverables, method and tools

Everything to know before starting an ABM program with Uclic: free audit, Advisory and Full plans, intent data, sales/marketing alignment.

What is an ABM agency (account based marketing)?
ABM, or account based marketing (often searched as "ABM marketing"), flips traditional prospecting on its head: instead of generating as many leads as possible, you first select the accounts worth pursuing, then build a tailored approach for each one — from content to messaging to ads. An ABM agency orchestrates this system: account selection, buying committee mapping, personalized campaigns, and marketing-sales alignment. At Uclic, ABM is measured on one thing only: opportunities created on targeted accounts.
When should you choose ABM over mass cold email?
ABM = average deal size (ACV) ≥ €30k/year, long sales cycle (3-12 months), buying committee of 6+ decision-makers, finite market (≤ 5,000 addressable accounts). Mass cold email = ACV < €10k, short sales cycle, large market (10,000+ accounts), self-serve possible.

In practice: if you sell to banks, industrial mid-market companies, enterprise accounts, or Series B+ SaaS scale-ups → ABM. If you sell to SMBs via outbound: volume cold email. Many scale-ups need to combine both: 1:1 ABM on Tier 1 + cold email on Tier 3.
How many accounts should you target?
Standard tiering approach:
Tier 1 (1:1): 10 to 30 strategic accounts (Fortune 500, accounts that can swing your forecast). 1:1 microsites, gifting, senior sales.
Tier 2 (1:few): 80 to 200 accounts per cluster (industry + size). Mutiny landing pages, 1:few webinars, MEDDIC sales playbook.
Tier 3 (1:many): 1,000 to 5,000 accounts per persona. LinkedIn Matched + display + cold email + nurturing.

Combined total: never exceed 5,000 accounts — beyond that, you're doing demand gen, not ABM.
What's the minimum budget to start an ABM program?
Excluding agency fees: €30-80k/year minimum for media + tools.
Tooling: Demandbase or 6sense (€35-80k/year), Mutiny (€15k/year), Bombora intent data (€15k/year), Sendoso/Reachdesk (€10-30k/year), Dreamdata (€12k/year).
Media: LinkedIn Matched Audiences + display retargeting (€10-30k/month depending on your TAL).
Uclic fees: €800/month (Advisory) or €2,680/month (Full).

Below a €50k total annual budget, ABM doesn't work. Stick to classic outbound.
Tier 1, Tier 2, Tier 3: what exactly are they?
ABM tiering ranks the level of personalization and investment per account:
Tier 1 (1:1) = full personalization: account-specific microsite, handwritten mail, custom ROI calculator, CEO testimonial, dedicated senior sales rep. Cost per account: €1,000 to €5,000. For 10-30 accounts only.
Tier 2 (1:few) = personalization by cluster (industry or size). Dynamic Mutiny landing pages, private 1:few webinars, tailored copy. Cost per account: €100 to €500. For 80-200 accounts.
Tier 3 (1:many) = personalization by persona. LinkedIn Matched, display, email automation. Cost per account: €5 to €50. For 1,000+ accounts.
What is intent data, and why is it central?
Intent data identifies accounts in active buying mode (in-market) before they contact you. 3 main sources:
Bombora: 50,000+ topics tracked across 2.8 million B2B sites (downloads, reads, searches).
G2 Buyer Intent: accounts viewing your G2 pages or those of your competitors (very hot buying signal).
6sense / Demandbase predictive: ML model that scores every account on its likelihood of buying within 90 days.

Without intent data, you're targeting blind on firmographic criteria (size, industry). With intent, you prioritize accounts already buying. Typical conversion lift: ×3.2.
Which ABM tools do you recommend in 2026?
ABM platforms: Demandbase (best-in-class, €60-100k/year), 6sense (strong predictive analytics, €50-90k/year), RollWorks (more accessible, €25-50k/year).
Marketing automation: HubSpot Marketing Hub Enterprise + ABM module (integrated, €3,600/month) or Salesforce Account Engagement (Pardot) (if you run Salesforce CRM).
Intent data: Bombora + G2 Buyer Intent (standard combo).
Personalization: Mutiny (dynamic landing pages, €12-30k/year).
Ad orchestration: LinkedIn Matched Audiences + Sales Nav, Google Performance Max custom audiences, Demandbase display retargeting.
Gifting: Sendoso or Reachdesk.
Events: Goto Webinar, WebinarJam.
Attribution: Dreamdata (account-level, €12k/year), HockeyStack.
How long does an average ABM cycle take?
Setup + first results: 90 to 120 days.
W1-W3: TAL definition + intent data + buying committee.
W4-W7: ABM platform setup + microsites + weekly Sales/Marketing committee.
W8-W12: multichannel orchestration + first opportunities created.
M4-M6: measurable pipeline generated, first deals closed on Tier 1.
M9-M12: ABM ROI measured (CAC payback, account expansion).

Minimum commitment: 6 months on the Full ABM plan. That's the non-negotiable lead time to see pipeline convert into revenue. Before 6 months, all you're measuring is engagement (vanity).

Got a specific question? We answer it during the free audit.

The Uclic blog

Guides on ABM Agency

ABM One-to-Few: The Playbook to Target 50 Strategic Accounts and Close Deals Without an Army of SDRs

ABM One-to-Few: The Playbook to Target 50 Strategic Accounts and Close Deals Without an Army of SDRs

ABM one-to-few delivers 9.8x ROI compared to generic campaigns (ITSMA ABM Benchmark 2025). Uclic’s operational playbook: scoring accounts on 4 criteria, multichannel sequence from day 0 to day 21, 6 key metrics, and 3 pitfalls to avoid — all without hiring SDRs.

Lire l'article
ABM Account-Based Marketing: The 2026 Guide

ABM Account-Based Marketing: The 2026 Guide

ABM (Account-Based Marketing) reverses the logic of mass marketing: you first target high-potential accounts, then personalize each interaction. In 2026, it's the standard for B2B teams selling complex offerings. Method, tools, and benchmarks.

Lire l'article
What Not to Automate with AI Agents in B2B Prospecting — And Why Meetings Increased by 40%

What Not to Automate with AI Agents in B2B Prospecting — And Why Meetings Increased by 40%

A look back at 18 months of AI agent deployment across 47 B2B accounts: a precise inventory of delegable vs. non-delegable tasks, before/after metrics, and the trade-off that generates +40% qualified meetings.

Lire l'article
Web Scraping & B2B Data Enrichment in 2026: Tools, Best Practices, and Use Cases

Web Scraping & B2B Data Enrichment in 2026: Tools, Best Practices, and Use Cases

In 2026, a B2B database loses 22.5% of its validity per year. Tools, waterfall enrichment, GDPR, and 3 growth use cases to keep your database actionable.

Lire l'article
Wladimir DelcrosBy Wladimir Delcros, Head of Growth · Updated on October 29, 2026
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