Uclic is an ABM (account-based marketing) agency: we focus prospecting on the accounts that can actually sign, with campaigns personalized account by account and real alignment between marketing and sales. For B2B SMBs, mid-market companies and scale-ups selling high-value contracts.
How our ABM agency helps you select, orchestrate, and convert key accounts
From TAL to account-by-account conversion, each sub-service can be activated standalone or bundled into the Full ABM package. Stack: Demandbase, 6sense, Mutiny, Bombora, HubSpot Marketing Hub, Salesforce Account Engagement (Pardot), Sendoso.
Dedicated expert
Senior ABM consultant
A senior ABM strategist (10+ years in B2B SaaS, ex-Head of Growth) drives your account. No junior on the buying committee, no offshore execution. Weekly committee with your VP Marketing and VP Sales.
We build your TAL in three tiers: Tier 1 (1:1, 10 to 30 strategic accounts), Tier 2 (1:few, 80 to 200 accounts per cluster), Tier 3 (1:many, 1 000+ accounts per target profile). Sourced via Sales Navigator, Apollo and SIRENE, with relevance and buying-intent scoring.
Tier 1 ≤ 30strategic accounts in 1:1
1:11:few1:manySales NavICP scoring
Dedicated expert
Florence Beckel
Directrice artistique - Designer UI/UX & Brand
Bombora · G2 · 6sense
Intent data signals
We connect four intent data sources: Bombora (50 000+ B2B topics), G2 Buyer Intent (accounts comparing your competitors), 6sense (predictive model), and anonymous website visitor identification via RB2B and Albacross. Accounts in an active buying phase (in-market) are prioritized.
× 3,2conversion lift on in-market accounts
BomboraG2 Intent6senseRB2BIn-market scoring
Dedicated expert
Wladimir Delcros
Head of Growth
ABM platform
Setup Demandbase / RollWorks
End-to-end setup of your ABM platform: CRM ingestion, account mapping, programmatic campaign orchestration (display, LinkedIn, retargeting), anonymous visitor identification, and account-level metrics. Salesforce, HubSpot and Pardot integration.
0 leadleaks between marketing and sales
DemandbaseRollWorks6senseSalesforce syncReverse IP
Dedicated expert
Mathieu Chenal
Expert SEO & GEO
Mutiny + landing pages
Personalization 1:1 / 1:few
Account-level personalized landing pages with Mutiny (logos, industry, pain point, tailored case studies). 1:1 microsites for Tier 1 (client logo + use case + ROI calculator). Email + LinkedIn copy 100 % personalized by signal.
LinkedIn Ads Matched Audiences imported from your TAL: targeted delivery to Tier 1 and Tier 2 accounts only (no waste on 100,000 low-value impressions). Sales Navigator for InMail sourcing. Combined with Sponsored Content and Conversation Ads.
−72%CPM vs generic job title/industry targeting
LinkedIn AdsMatched AudiencesSales NavInMail
Dedicated expert
Philippe Lacombe
Consultant SEA & Google Ads Senior | Google Partner
Programmatic ABM
Account-based display retargeting
Programmatic display retargeting on TAL accounts via Demandbase / RollWorks (IP-based + cookie-based). Branding + meeting bookings across the buying committee throughout the cycle. Brand lift measured at the account level.
Top 50accounts targeted over 12 active weeks
Demandbase DisplayRollWorks AdsIP-basedBrand lift
Dedicated expert
Valentin Geffroy
Webflow Expert Certified | JS, GSAP & CRO
ABM-as-luxury
Gifting Sendoso / Reachdesk
Premium direct mail for Tier 1 accounts: handwritten letters, personalized gifts, event boxes. Sendoso / Reachdesk run from HubSpot or Salesforce. A senior sales touch on every send — no gimmicks.
+47%Tier 1 booked meeting rate with gifting
SendosoReachdeskDirect mailHandwrittenConcierge
Dedicated expert
Pierre Lafont
Full-Stack Vibe Coder & AI Engineer
Closed roundtables
ABM webinars & events 1:few
Closed webinars and executive roundtables for Tier 1/2 accounts. 1:few format (8-15 invited accounts), peer-to-peer + shared use case. Goto Webinar / WebinarJam, MEDDIC sales playbook follow-up within 48 hours.
End-to-end ABM attribution: Dreamdata or HockeyStack to track the buying committee from first interaction to signed deal, account by account. Metrics: engaged accounts, opportunities created, pipeline generated, deals closed, CAC payback. Weekly committee review and monthly wrap-up.
ABM in 2026 is no longer about importing a list into LinkedIn and crossing your fingers. With B2B CPM inflation (+38% in 2 years), buyer fatigue, and an average 6-month B2B cycle involving 6 to 10 decision-makers per account, precision matters more than volume.
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Sarah B.
Head of Marketing
7 yrs exp · solo · multi-hats
Thomas L.
Founder · CEO
Has to make every marketing call
leading a junior demand gen
no 2026 ABM methodology
Hugo M.
Junior marketer
1 year XP
In-house junior
HubSpot basic
Lina K.
Junior SDR
6 months XP
In-house junior
Apollo + LinkedIn
Marc T.
Demand gen
Generalist
Freelance
Raw LinkedIn Ads
Léa O.
Analytics
Junior
Freelance
GA4 basic
Unprioritized TAL
Flat list of 1 000 accounts
Broken · 0 tiering, 0 signal
No setup
Excel
Flat TAL0 intentsales+marketing misaligned
Wladimir Delcros
Senior Growth & ABM expert
Ex-Head of Growth · Codingame & Muzzo
Alexis Christine-Amara
Business Development & ABM Strategy
Ex-Head of Sales · CodinGame · Co-founder
leading the 2026 ABM team
ABM + Intent data + Sales/Mkt alignment + AI · 1 squad
We start with a precisely defined ideal customer: industry, company size, geographic region, existing tech stack, and buying signals. The Target Account List (TAL) is then structured into three tiers: Tier 1 (1:1, 10 to 30 strategic accounts), Tier 2 (1:few, 80 to 200 accounts), Tier 3 (1:many, 1,000+ accounts). Finally, the buying committee is mapped for each account: budget holder, technical champion, end user, and internal sponsor.
Tight ICP
TAL Tier 1/2/3
Buying committee
Sourcing Sales Nav + Apollo
Deliverable· TAL Tier 1/2/3 + mapped buying committee
02
02S3 Signal1 week
Intent data signals (Bombora, G2, 6sense)
1 week· Step 2
We connect four sources of buying intent signals: Bombora (50,000+ B2B topics), G2 Buyer Intent (accounts comparing your competitors on G2), 6sense (predictive model), and RB2B/Albacross (anonymous website visitors). Each account then receives a prioritization score: Tier 1 from 80, Tier 2 between 50 and 80, Tier 3 between 30 and 50.
Bombora topics
G2 Buyer Intent
6sense predictive
Reverse IP
Scoring
Deliverable· Signal mapping + in-market scoring
03
03S4-S5 Setup2 weeks
ABM platform setup & sales/marketing alignment
2 weeks· Step 3
We set up the ABM platform from A to Z — Demandbase, 6sense, or RollWorks — by ingesting CRM data, mapping accounts, and connecting LinkedIn and display channels. A weekly Sales/Marketing committee is put in place: both teams run the same TAL with the same per-account metrics.
1:1 microsite creation for Tier 1 (client logo, specific use case, ROI calculator), Mutiny dynamic landing pages for Tier 2 (logos, industry, and pain point tailored), AI-personalized email + LinkedIn copy by signal for Tier 3.
1:1 Microsites
Mutiny dynamic content
Clay/Claude AI copy
Account variables
Deliverable· 1:1 microsites + dynamic landing pages + AI copy
05
05S8-S10 Orchestration3 weeks
Coordinated multichannel (ads + content + events)
3 weeks· Step 5
Coordinated multichannel orchestration: LinkedIn Matched Audiences on the TAL, Demandbase/RollWorks display retargeting, cold email sequences and LinkedIn outreach personalized by account, 2 1:few webinars (8 to 15 accounts), Sendoso gifting for Tier 1. Sales and marketing set the cadence for every touchpoint together.
A sales playbook aligned with ABM: MEDDIC or MEDDPICC qualification on every opportunity, champion mapping account by account, AE assignment by TAL Tier 1/Tier 2, intent score converted to MQL then pre-qualified SQL. Sales team training and HubSpot/Salesforce sync.
MEDDIC
MEDDPICC
Champion mapping
Routing AE
BANT fallback
Deliverable· MEDDIC sales playbook + AE routing by account
07
07S12+ Steeringongoing
Attribution & reporting account-level
1 week + ongoing· Step 7
End-to-end ABM attribution with Dreamdata or HockeyStack: we track the buying committee from first interaction to signed deal, account by account. Metrics: engaged accounts, opportunities created, pipeline generated, closed deals, CAC payback, expansion. Weekly Sales/Marketing committee and monthly review.
Dreamdata
HockeyStack
Engaged accounts
Pipeline closed-won
Payback CAC
Deliverable· Live account-level dashboard + weekly committee
ABM demands senior people, premium tooling (Demandbase / 6sense / Mutiny), and aligned sales time. Start with the consulting track or go straight to the full program: execution included.
Free diagnostic
ABM Audit
No commitment
0€
We audit your ABM setup across 5 dimensions: TAL, purchase-intent signals, tech stack in place, sales/marketing alignment, and attribution. Costed roadmap and quick wins you can activate from week one.
ABM platform setup + weekly Sales/Marketing committeeDemandbase, 6sense, or RollWorks. HubSpot, Salesforce, and Pardot sync. Weekly Sales/Marketing committee working from the same TAL.
1:1 microsite personalization + Mutiny1:1 microsites (Tier 1), dynamic Mutiny landing pages (Tier 2), Clay/Claude AI copy by signal (Tier 3).
Growth and outbound expertise followed by B2B leaders.
Founders, executives and growth leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
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Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
B2B ABM agency FAQ: pricing, deliverables, method and tools
Everything to know before starting an ABM program with Uclic: free audit, Advisory and Full plans, intent data, sales/marketing alignment.
What is an ABM agency (account based marketing)?
ABM, or account based marketing (often searched as "ABM marketing"), flips traditional prospecting on its head: instead of generating as many leads as possible, you first select the accounts worth pursuing, then build a tailored approach for each one — from content to messaging to ads. An ABM agency orchestrates this system: account selection, buying committee mapping, personalized campaigns, and marketing-sales alignment. At Uclic, ABM is measured on one thing only: opportunities created on targeted accounts.
When should you choose ABM over mass cold email?
ABM = average deal size (ACV) ≥ €30k/year, long sales cycle (3-12 months), buying committee of 6+ decision-makers, finite market (≤ 5,000 addressable accounts). Mass cold email = ACV < €10k, short sales cycle, large market (10,000+ accounts), self-serve possible.
In practice: if you sell to banks, industrial mid-market companies, enterprise accounts, or Series B+ SaaS scale-ups → ABM. If you sell to SMBs via outbound: volume cold email. Many scale-ups need to combine both: 1:1 ABM on Tier 1 + cold email on Tier 3.
How many accounts should you target?
Standard tiering approach: Tier 1 (1:1): 10 to 30 strategic accounts (Fortune 500, accounts that can swing your forecast). 1:1 microsites, gifting, senior sales. Tier 2 (1:few): 80 to 200 accounts per cluster (industry + size). Mutiny landing pages, 1:few webinars, MEDDIC sales playbook. Tier 3 (1:many): 1,000 to 5,000 accounts per persona. LinkedIn Matched + display + cold email + nurturing.
Combined total: never exceed 5,000 accounts — beyond that, you're doing demand gen, not ABM.
What's the minimum budget to start an ABM program?
Excluding agency fees: €30-80k/year minimum for media + tools. Tooling: Demandbase or 6sense (€35-80k/year), Mutiny (€15k/year), Bombora intent data (€15k/year), Sendoso/Reachdesk (€10-30k/year), Dreamdata (€12k/year). Media: LinkedIn Matched Audiences + display retargeting (€10-30k/month depending on your TAL). Uclic fees: €800/month (Advisory) or €2,680/month (Full).
Below a €50k total annual budget, ABM doesn't work. Stick to classic outbound.
Tier 1, Tier 2, Tier 3: what exactly are they?
ABM tiering ranks the level of personalization and investment per account: Tier 1 (1:1) = full personalization: account-specific microsite, handwritten mail, custom ROI calculator, CEO testimonial, dedicated senior sales rep. Cost per account: €1,000 to €5,000. For 10-30 accounts only. Tier 2 (1:few) = personalization by cluster (industry or size). Dynamic Mutiny landing pages, private 1:few webinars, tailored copy. Cost per account: €100 to €500. For 80-200 accounts. Tier 3 (1:many) = personalization by persona. LinkedIn Matched, display, email automation. Cost per account: €5 to €50. For 1,000+ accounts.
What is intent data, and why is it central?
Intent data identifies accounts in active buying mode (in-market) before they contact you. 3 main sources: Bombora: 50,000+ topics tracked across 2.8 million B2B sites (downloads, reads, searches). G2 Buyer Intent: accounts viewing your G2 pages or those of your competitors (very hot buying signal). 6sense / Demandbase predictive: ML model that scores every account on its likelihood of buying within 90 days.
Without intent data, you're targeting blind on firmographic criteria (size, industry). With intent, you prioritize accounts already buying. Typical conversion lift: ×3.2.
Setup + first results: 90 to 120 days. W1-W3: TAL definition + intent data + buying committee. W4-W7: ABM platform setup + microsites + weekly Sales/Marketing committee. W8-W12: multichannel orchestration + first opportunities created. M4-M6: measurable pipeline generated, first deals closed on Tier 1. M9-M12: ABM ROI measured (CAC payback, account expansion).
Minimum commitment: 6 months on the Full ABM plan. That's the non-negotiable lead time to see pipeline convert into revenue. Before 6 months, all you're measuring is engagement (vanity).
How do you align sales and marketing on an ABM program?
Smarketing alignment is the #1 condition for ABM success. The levers: 1. Same TAL: sales and marketing work from the same list of Tier 1/2/3 accounts (not 2 parallel lists). 2. Same account-level KPIs: engaged accounts, opportunities created, pipeline, closed-won. Not MQLs for marketing and SQLs for sales (silos broken down). 3. Weekly Sales/Marketing committee: a 30-min weekly meeting: Tier 1 review (status, next actions, blockers), Tier 2 review, hot intent data alerts. 4. Per-account AE routing: every Tier 1 account has an assigned AE. Marketing sends them every signal (intent, content engagement). 5. MEDDIC sales playbook: shared qualification, shared champion mapping.
Can you combine ABM with outbound cold calling?
Yes: it's actually recommended for Tier 1. 1:1 ABM without outbound calling is incomplete: intent signals (G2, Bombora) should trigger an SDR call within 24 hours, not an automated email.
Typical Tier 1 workflow: 1. Targeted account visits the pricing page → SDR alert. 2. SDR calls within 24 hours, references the context without revealing the ABM stack. 3. If unreachable: email + LinkedIn voice note + handwritten Sendoso letter. 4. Senior AE takes over once a Discovery call is secured.
Cold calling remains the most powerful tool on in-market Tier 1 accounts. Don't neglect it in favor of an all-digital approach.
Can ABM ROI be measured accurately?
Yes, provided you have account-level attribution. Tools: Dreamdata or HockeyStack (account-level multi-touch attribution).
ABM KPIs measured: Engaged accounts: % of the TAL that has interacted (visit + engagement) at least 3 times. Opportunities created: Salesforce/HubSpot opps tied to TAL accounts. Pipeline generated: € of SQL-qualified pipeline. Deals closed: closed-won on TAL accounts. CAC payback: months to recover CAC on the ABM cohort. Account expansion: additional ARR on existing ABM-touched customers.
Benchmarks observed across our clients: +300% Tier 1 MQLs, −60% CAC vs volume cold email, 30% shorter sales cycle, CAC payback cut in half.
