From LinkedIn budget to qualified pipeline.
Uclic runs your B2B LinkedIn advertising campaigns: decision-maker targeting by job function, seniority and account, formats chosen by buying-cycle stage, and measurement that tracks every lead through to SQL in your CRM. Paid advertising, not outbound prospecting: built for SMBs, mid-market companies and scale-ups that sell high-value offers to buying committees.
Each LinkedIn format serves a specific stage of the B2B buying cycle. We choose formats based on your offer and your target, then measure their impact at the SQL level, not the click.
We start by reviewing your Campaign Manager account: campaign objectives, audience overlap, creative fatigue, bidding, delivery on the LinkedIn Audience Network, and the status of the Insight Tag and conversions. You walk away with a list of actions ranked by impact.
The core format, served in the feed: image, carousel, video or Document Ads. The Document Ad is the most useful in B2B: a PDF (study, scorecard, checklist) that can be flipped through in the feed, with the rest gated behind a form. Text Ads and Dynamic Ads only serve as a complement.
Thought Leader Ads sponsor a post published by an individual: your CEO, an in-house expert, or a customer or partner who approves the request. The ad keeps the look of a post, with the author's name and photo. It's the format that best feeds the pipeline upstream: the buying committee discovers a point of view, not an ad. We help you choose which posts deserve a boost, then target them at your priority accounts and job functions.
The Lead Gen Form opens inside LinkedIn, prefilled with the member's profile: low friction and high volume, but sometimes less engaged leads. The landing page filters more and feeds your retargeting audiences. We choose based on the offer: native form for content, dedicated page for a demo, with qualification questions in both cases.
Conversation Ads and Message Ads land in the member's inbox. Handle with care: inbox pressure is high, and in the European Union these formats are only served to members who have agreed to receive sponsored messages. We reserve them for specific invitations (event, workshop, demo) sent to audiences that are already engaged.
LinkedIn targeting relies on self-reported data: job function, seniority, industry, company size, skills. We combine it with Matched Audiences: account or contact lists from your CRM, to precisely target your priority accounts in an ABM approach. Predictive Audiences then expand from your best customers.
Retargeting re-engages people who watched 50% of a video, opened a Document Ad, visited your pricing pages or abandoned a form. Exclusions matter just as much: current customers, employees, competitors, accounts already in a sales cycle and off-target job functions. That's often where a LinkedIn Ads account recovers the most wasted budget.
The Insight Tag measures browser-side, while LinkedIn's Conversions API sends events from your server or CRM. We sync leads with HubSpot or Salesforce, then send back to LinkedIn the stages that matter: MQL, SQL, opportunity. Performance is managed on cost per SQL and pipeline created, not on CPL alone.
Move from costly LinkedIn campaigns to a channel that speaks to the buying committee.
Expensive impressions. Nobody aiming at the buying committee.
The right decision-makers. A senior team linking every campaign to pipeline.
Targeting, formats and CRM conversions work together. Every LinkedIn campaign feeds pipeline and shapes the next one.
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right accounts
Your ads reach the buying committee you are after.
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clarity
Every lead is tracked from campaign to opportunity.
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profitability
Budget goes to the formats and audiences that produce SQLs.
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every stage covered
A format designed for each stage of the B2B decision.
Five steps, in this order: we don't launch any campaign until measurement flows all the way through to the CRM.
Scoping workshop: ideal customer profile, priority account list, buying committee roles (user, influencer, decision-maker) and the offer to promote. We estimate the size of addressable audiences and the budget needed to generate usable signals.
Our fees are fixed and separate from the media budget, which you pay directly to LinkedIn. That budget is sized based on the cost per click observed on your target and the number of leads needed to evaluate a campaign.
We review your LinkedIn Ads account and your measurement, then hand you a list of actions ranked by impact.
Your teams keep control of Campaign Manager. We frame the work, audit, and tell you each month what to change.
We run the account end to end: audiences, creatives, CRM measurement and optimization, with a weekly review meeting.
See the detail of all our plans or find out who we are.
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No published case on LinkedIn Ads yet: here are our closest projects, with their raw numbers and context.
CybelAngel (External Threat Intelligence, 6 billion data points/day) targets a finite universe of global key accounts with multi-stakeholder buying committees. Uclic deployed an ABM program: prioritized Tier 1/2 Target Account List, account intelligence per account, 1-to-1 messaging, and multi-thread engagement.
Account prioritization tiers
Tier 1 approach (per account)
Deepki aimed for a 3% conversion rate on its paid campaigns + an outbound structure targeting 10,000 QHSE decision-makers in companies with 250+ employees and €50M+ turnover.
QHSE/CSR Decision-Makers Targeted
Paid Conversion Rate
CodinGame (2M+ developers) industrializes B2B acquisition: real-time Python Indeed scraper to detect companies in tech recruitment phase, N8N orchestration, inverted sequences (target devs, not HR).
Developers on platform
Recruitment signal source
Avanoo targets CIOs/CISOs/FinOps in a rapidly structuring market. Uclic orchestrated 22 business intent signals (key recruitments, M&A, certifications, RFPs, trade shows) through continuous capture → scoring → enrichment → contextualized outbound.
Orchestrated Intent Signals
Thematic Clusters
Tehtris (XDR) faced overwhelmed cyber decision-makers. Uclic built an outbound strategy based on specific intent signals: Python scraping of published bug bounty programs, N8N orchestration, contextualized sequences.
Bug bounty programs monitored
Signals captured
Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.
Costs, media budget, formats and the difference from outreach: the questions we get before a LinkedIn Ads engagement.
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By Wladimir Delcros, Head of Growth · Updated on October 29, 2026A free audit,
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06 17 12 54 285.0Google4.96Sortlist4.3Trustpilot40+ B2B clients
