Uclic is a B2B LinkedIn Ads agency: the only network where you can target decision-makers by function and by company deserves serious steering. Audiences built from your customers, formats tested continuously, cost per lead watched closely, and measurement that goes all the way to the pipeline. For B2B SMBs, mid-market companies and scale-ups.
B2B LinkedIn Ads sub-services to hit your pipeline goals
From account diagnostics to the most advanced ABM campaigns, choose the sub-services that fit your stage: each one can run standalone or be bundled into our packages.
#1 social format
Sponsored Content
Static visuals, carousels, videos and documents: native delivery in the LinkedIn feed. We build a 5-angle × 3-audience matrix to scale up without saturating your audience.
Forms pre-filled with the prospect's LinkedIn data. Near-zero friction, mobile conversion 4 times higher than standard landing pages. Native sync with HubSpot, Salesforce or Pipedrive.
-37%CPL vs external page
Pre-fillMobile-firstCRM syncHidden fields
Dedicated expert
Florence Beckel
Directrice artistique - Designer UI/UX & Brand
Premium 2026 format
Thought Leader Ads
Boost posts from your executives or in-house experts as native ads. An authentic format with significantly higher engagement and demo-request rates than standard Sponsored Content.
× 2.3engagement vs Sponsored
CEO postsExecutivesAuthenticityEngagement
Dedicated expert
Wladimir Delcros
Head of Growth
Scripted messaging
Conversation Ads
Scripted private messaging flows with a branching button tree. Ideal for qualifying leads (BANT), offering multiple resources and letting prospects book a meeting right inside the conversation.
+18%responses vs InMail
Button treeBANTMeeting bookingMulti-CTA
Dedicated expert
Mathieu Chenal
Expert SEO & GEO
Account-Based Marketing
ABM Audiences
Import your target account lists (Matched Audiences). Ultra-targeted delivery across 50 to 1,000 strategic accounts, with existing customers excluded and manual budget pacing.
300targeted ICP accounts
Matched audiencesAccount listPacingABM tiers
Dedicated expert
Moussa Ball
AI Architect & Full-Stack Engineer
B2B lookalike audiences
Predictive Audiences
LinkedIn Predictive Audiences: your HubSpot or Salesforce customer base serves as the seed list to generate a lookalike audience powered by the LinkedIn graph. Far more precise than a Meta lookalike for B2B.
Consultant SEA & Google Ads Senior | Google Partner
Clean attribution
Tracking Insight Tag + CAPI
Insight Tag + Conversions API (server-side) implementation. SHA256 hashing of email addresses, event deduplication, resilience to iOS 14+ restrictions and ad blockers. Full measurement of the click → CRM opportunity chain.
100%server events tracked
Insight TagCAPIServer-sideSHA256 hashing
Dedicated expert
Valentin Geffroy
Webflow Expert Certified | JS, GSAP & CRO
Static + carousel + video
B2B Creatives
Weekly production of visuals, carousels and short videos (15 to 30 seconds) in 1:1 format. Hooks built around buyer pain points, B2B social proof, and calls to action tailored to each funnel stage.
9 variationsper 30-day cycle
ICP hooksCarousel1:1 videoSocial proof
Dedicated expert
Pierre Lafont
Full-Stack Vibe Coder & AI Engineer
Senior-led
CPL/CPM Optimization
Manual vs automatic bidding, CPM caps, placement exclusions (LinkedIn Audience Network), creative rotation, and daily adjustments on a 7-day cycle per audience.
Strategic scoping: ideal customer profile (ICP), buyer persona mapping, full TOFU/MOFU/BOFU funnel, budget allocation by tier, format selection by stage, and a 12-month testing program.
12 monthsroadmap horizon
ICPFull-funnelTOFU/MOFU/BOFUTest & learn
Dedicated expert
Tuka Bade
Data Expert | Machine Learning, Python & SQL
What we do differently in LinkedIn Ads
Why a Uclic LinkedIn Ads agency rather than anyone else?
LinkedIn Ads is a premium B2B channel, not a Facebook Ads extension. Performance agencies recycling their Meta methods burn budget on €80 CPMs.
Pipeline-driven LinkedIn AdsABM built inServer-side CAPI
Typical LinkedIn Ads agency
Uclic LinkedIn Ads 2026
LinkedIn Ads method
Our B2B LinkedIn Ads agency methodology in 90 days.
A proven 7-step framework: from ICP scoping to multi-touch attribution tracking — run by a single senior Growth Strategist with AI agents in production.
LinkedIn Ads pipeline simulation·Projected MQLs over 12 months
fit 92/100
CMO · Series B B2B SaaS
ARR pipeline growth
Fit score92
Fit criteria
SectorSaaS B2B · Tech
ARR5M€ – 50M€
Headcount50 – 250 FTE
RoleCMO · VP Sales
StackHubSpot · Salesforce
TriggerSeries B raised 6 months ago
Buying committee
CMCMODecision-maker
HSHead SalesChampion
RORevOpsInfluencer
CFCFOBlocker
4 active buying signals · TAL: 384 accountsscope OK
LinkedIn measurement audit·Insight Tag + CAPI
first-party
browser
Browser
gtag.js · web vitals
server (1P)
sGTM
metrics.uclic.fr
GA4
Meta CAPI
LinkedIn CAPI
TikTok Events
Server events · match keys
EventMatch keysEMQ
Lead
emphfbpipua
8.4
Demo booked
emfnlnfbp
7.6
Trial start
emfbpfbc
6.2
Cookies first-party · iOS 14+ proof · Consent Mode v23 server events
LinkedIn audiences·Job titles + ABM + Predictive
235k members
TOFUMOFUBOFUCampaign Manager
AudienceTypeSizeFunnel
Head of Growth · SaaS B2B FRjob142 000TOFU
Matched · TAL Tier 1abm3 400· 86%BOFU
Lookalike · CRM closed-wonpredictive68 500MOFU
Site visitors · 90jretargeting21 700BOFU
Exclusion clients · listes CRM hashéesABM ready
Channel architecture·Martech stack
validated mix
Selected channelsvalidated mix
Thought Leader AdsSponsored ContentLead Gen FormsConversation AdsABM Tier 1RetargetingPredictiveTest & learn
Integrated stack
Campaign Manager
LinkedIn
Bid Mgr
CRM Sync
HubSpot
Salesforce
Tracking
Insight Tag
CAPI
GTM Server
ABM Data
Clearbit
6sense
RB2B
Centralized data governance · unified dashboardlive
Ad creative·Production · A/B variants
live
FB FeedStoriesReelsvariant 03/12
UUclic· sponsored
VIDEO 30s0:30
Automate your B2B prospecting in 14 days
AI stack · agents · senior operators. Free demo.
uclic.frBook a demo
Engagement
CTR
2.3%
CPM
8.40€
Hook rate
24%
Thumb-stop
38%
Creative iteration driven by CTR & hook rate12 variants A/B
CPL optimization driven by MQL→SQL · LinkedIn CAC ↘
Quick winStrat.
LinkedIn Ads reporting·Multi-touch · CAPI · CRM
live
Monthly spend
18.6k€+8%
MQL CPL
92€-22%
SQLs generated
64+38%
Influenced pipeline
412k€+58%
12-month traffic+640%
Multi-touch attribution · 5 min refreshauto-refresh
ICP300 ABM accounts
Step 01 / 07ICP scoping & pipeline assumptions
01W1 Scoping1 week
ICP scoping & pipeline assumptions
1 week· Step 1
We start with a scoping workshop: target industries, company size, decision-maker roles, and business pain points. We then model a realistic pipeline: addressable audience volume, click-through rate, lead form conversion rate, close rate — with a conservative and an optimistic scenario over 12 months.
Audit of your current Insight Tag: implementation, events, deduplication, GDPR compliance. Server-side Conversions API (CAPI) setup via GTM Server or backend. SHA256 email hashing, resilience to iOS 14+ restrictions.
Insight Tag audit
Server-side CAPI
GTM Server
SHA256 hashing
Deliverable· Fully working Insight Tag + CAPI
03
03W3 Audiences1 week
Audience building (job titles, ABM, predictive)
1 week· Step 3
Building your core audiences: job titles and skills for awareness (TOFU), ABM Matched Audiences for conversion (BOFU), predictive audiences generated from your CRM base. We systematically exclude existing customers and competitor employees.
Job titles
Matched companies
Seed list
Exclusions
Deliverable· 5 segmented audiences + ABM list
04
04W4 Architecture1 week
Full-funnel campaign architecture
1 week· Step 4
Campaign Manager structured into ad groups by funnel stage: awareness with Thought Leader Ads (TOFU), engagement with downloadable content (MOFU), conversion with demos (BOFU). Manual bidding on BOFU, automated on TOFU. Frequency caps and budget allocation per audience.
TOFU/MOFU/BOFU
Bid mix
Frequency cap
Budget cadence
Deliverable· TOFU/MOFU/BOFU campaign plan
05
05W5+ CreativesOngoing
B2B creative production (static + carousel + video)
Ongoing· Step 5
Weekly production: 3 static visuals, 3 carousels and 3 short videos (15 to 30 seconds) in 1:1 format. Hooks target the buyer persona's pain points, B2B social proof (client logos, quotes) varies by funnel stage.
3 statics
3 carousels
3 videos 1:1
ICP hooks
Deliverable· 9 variants per 30-day cycle
06
06W6+ OptimOngoing
Launch, CPL optimization and scaling
Ongoing· Step 6
Progressive launch (50% of budget in week 6, ramp-up in weeks 7-8). 7-day optimization cycles: we cut underperforming creatives, double down on converters, and adjust manual bids. ABM audiences scale in cascade, from Tier 1 to Tier 2.
Free LinkedIn Ads audit to set the scope. Start in consulting mode or go straight to the full package: execution included. Plan for a media budget of 5 000 €/month minimum.
Free diagnostic
LinkedIn Ads Audit
No commitment
0€
We audit your LinkedIn Ads account on 3 fronts: tracking, audiences, performance. Costed roadmap and first optimizations ready to activate from week 1.
Full Campaign Manager auditCampaign structure, audiences, creatives, bidding, frequency cap, placement exclusions.
Insight Tag + CAPI measurement auditInsight Tag installation, custom events, GDPR compliance, CAPI status, post-iOS 14+ attribution.
Audit & strategic recommendations. You keep control of Campaign Manager execution.
Campaign Manager + Insight Tag auditDiagnosis of campaign structure, audiences, creatives and tracking. First optimizations ready to activate from week 1.
ICP strategy + audience scopingICP mapping and build-out of the 5 key audiences (job titles, ABM accounts, predictive).
B2B creative recommendationsMonthly creative brief: ICP hooks, formats to test, social proof to highlight.
Bidding and budget pacing guidanceManual or automated bid recommendations by funnel stage, CPM caps, budget allocation.
End-to-end execution. Audit, audiences, creatives, CAPI measurement, pipeline tracking: all driven by a senior Growth Strategist.
Audit + ABM/Predictive audience strategyFull audit + build-out of ABM audiences (Matched companies) and predictive audiences (seed list from your HubSpot/Salesforce CRM).
B2B creative production (static + carousel + video)9 variants per 30-day cycle: 3 static images, 3 carousels, 3 1:1 videos. ICP hooks + social proof.
Insight Tag + server-side Conversions API setupCAPI deployment via GTM Server or backend. SHA256 hashing, deduplication, resilience to iOS 14+ restrictions.
Campaign Manager management (bidding, optimization, scaling)7-day cycles: cut underperforming creatives, scale the winners, manual bid adjustments per audience.
Lead Gen Forms + CRM sync (HubSpot/Salesforce)Native Lead Gen Forms setup with hidden fields. Real-time sync with HubSpot, Salesforce or Pipedrive, automatic lead routing.
Growth and paid media expertise followed by B2B leaders.
Founders, executives and growth leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
“
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
B2B LinkedIn Ads agency FAQ: budget, CPL, ROI and ABM
Everything to know before starting a LinkedIn Ads engagement with Uclic: free audit, Advisory and Full plans, minimum media budget.
What is a LinkedIn Ads agency?
A LinkedIn Ads agency manages your LinkedIn advertising campaigns: targeting by job function, industry and company size, ad formats (Sponsored Content, Lead Gen Forms, Thought Leader Ads), bidding and measurement. LinkedIn costs more per click than other networks, but it's the only one where you can choose exactly which decision-makers see your ads. Profitability comes from strict targeting and measurement all the way to the booked meeting, not from volume.
What's the minimum media budget for B2B LinkedIn Ads?
5 000 €/month minimum: below this threshold, ROI rarely materializes on LinkedIn. CPMs are high (40-80 € in French B2B) and you need at least 2-3 audiences tested in parallel with 9 creative variants per 30-day cycle to get statistically usable signals. Sweet spot: 8 000 to 25 000 €/month for a Series A/B B2B scale-up. Below that, we recommend prioritizing SEO/content or Google Ads first. This media budget is on top of our retainer (500 € or 1 490 €/month).
What's the difference between LinkedIn Ads Advisory (500 €/month) and Full Service (1 490 €/month)?
LinkedIn Ads Advisory: 500 €/month: we deliver monthly strategic recommendations (Campaign Manager audit, ICP strategy, audience building, bidding guidance, tracking dashboard). You keep control of execution: ideal if you have an in-house media buyer.
LinkedIn Ads Full Service: 1 490 €/month: we execute end to end. Audit + ABM/predictive audience strategy, B2B creative production (9 variants/cycle), Insight Tag + CAPI setup, Campaign Manager management, CRM sync of native lead forms and multi-touch attribution tracking. Ideal if you want a senior Growth Strategist to run everything.
What's a typical B2B CPL on LinkedIn Ads in 2026?
The 2026 LinkedIn benchmarks (LinkedIn Marketing Solutions report) put the average B2B CPL between 80 and 180 € depending on vertical and target job function. The more senior the target (CTO, CFO, CMO at enterprise accounts), the higher the CPL climbs. On Uclic engagements, we aim for a realistic CPL between 60 and 110 € thanks to Lead Gen Forms (-37 % vs an external landing page), targeted ABM and Thought Leader Ads. But the metric that matters isn't CPL: it's CPMQL and CPSQL measured in your CRM pipeline.
LinkedIn Ads vs Meta Ads for B2B: which one should you choose?
For B2B with a long sales cycle and a deal size above €5,000/year, LinkedIn crushes Meta on audience quality: a precise professional graph (job title, company, seniority, skills, groups), ABM Matched Audiences, and predictive audiences built from your CRM. According to LinkedIn's 2025 data, 4 out of 5 B2B decision-makers consider LinkedIn their primary professional network. Meta remains relevant for site retargeting and B2C-adjacent audiences (freelancers, micro-businesses, self-employed professionals). We often combine the two: LinkedIn for ICP acquisition + Meta for lower-cost BOFU retargeting.
What exactly are Thought Leader Ads, and why are they so powerful?
Thought Leader Ads, launched in late 2023 and widely rolled out in 2025, let you boost an employee's organic post as native advertising (CEO, CTO, subject-matter expert) — with their consent. The format feels authentic (no ad creative), and per LinkedIn's 2025 benchmarks, it delivers on average 2.3× more engagement and a 30% lower CPL vs standard Sponsored Content. Ideal for showcasing a product vision, a customer case study, or a market analysis. At Uclic, we build it into the TOFU/MOFU layer, with editorial support for the executive upfront.
What types of companies do you work with?
Mid-market companies and B2B SaaS scale-ups first and foremost (Series A to C, 50 to 1,500 employees, €2M–50M ARR), for whom LinkedIn Ads is a strategic acquisition channel. We also work with tech SMBs (IT services, B2B consulting, professional training) with a minimum media budget of €5,000/month. We don't take on: pure B2C e-commerce, consumer retail, or companies with an average deal size below €1,000/year — LinkedIn ROI doesn't stack up at that level.
Is there a minimum commitment period?
A minimum 3-month commitment on the LinkedIn Ads Conseil and Complet plans: it's the shortest period to observe the first statistically usable signals on CAPI tracking and 7-day optimization cycles. Beyond that, it's rolling monthly, cancellable with 30 days' notice. No locked-in annual contracts. The free audit comes with no obligation: you walk away with your roadmap and your benchmarked tracking setup, free to sign up or not.
How does attribution work on LinkedIn Ads in 2026?
Relying on the Insight Tag alone is over: iOS 14+, ad blockers, and Safari ITP cost you 30–45% of conversions on the browser side. The 2026 method = Insight Tag (browser) + Conversions API (server-side) with deduplication via event_id. We hash emails with SHA256 (GDPR-compliant) and send server events from your backend or a GTM Server. Result: a 2.5× match rate, with traceable attribution from the LinkedIn impression to the CRM opportunity. It's included in the Complet plan at €1,490/month.
