B2B YouTube Ads,lead-gen video and measurable Brand Lift.
Uclic is a B2B YouTube Ads agency: video builds demand before buyers start searching, provided you measure what it produces. Short formats briefed on commercial intent, targeting built on buyer audiences, conversions tracked down to the CRM. For B2B SMBs, mid-market companies and scale-ups investing in video.
How our YouTube Ads agency can support your pipeline and brand awareness
From YouTube account diagnostics to Brand Lift management, pick the sub-services that fit your stage: each one can be activated standalone or bundled into our packages.
Capture hot intent
TrueView for Action
In-stream skippable 15-60s with a strong CTA. Smart Bidding tCPA, customer match on outbound prospects, in-market SaaS audiences. The go-to format for video lead-gen.
5,8%Avg. B2B SaaS CVR
In-streamSkippabletCPACustomer matchCTA
Dedicated expert
Alexis Christine-Amara
VP Sales
Reach + intent
Demand Gen
Successor to Discovery Ads: YouTube + Gmail + Discover across lookalike audiences. Video + image formats in a single placement. Ideal for measurable top-funnel.
-60%CPM vs LinkedIn
YouTubeGmailDiscoverLookalikeTop-funnel
Dedicated expert
Tuka Bade
Data Expert | Machine Learning, Python & SQL
Mobile-first vertical
Shorts Ads
9:16 ads in the Shorts feed. 70B views/day, recent inventory still undersaturated in B2B. 3-second hook, brand on screen from 5s, clickable CTA.
4-7€B2B Shorts CPM
9:16VerticalMobileHook 3sABCD
Dedicated expert
Florence Beckel
Directrice artistique - Designer UI/UX & Brand
Recall pressure
Bumper Ads
Non-skippable 6s spots. A pure recall format for ABM campaigns or product launches. Paired with TrueView to boost recall without cannibalizing the conversion budget.
+38%6s ad recall lift
6sNon-skipRecallABMBranding
Dedicated expert
Wladimir Delcros
Head of Growth
Start here
YouTube Ads account audit
Audit of account structure, view-through tracking, Conversions API, audiences shared with Google Ads, creatives and formats. A costed 12-week roadmap in 5 days.
65%Audited accounts with view-through OFF
AuditTrackingAudiencesCreativesRoadmap
Dedicated expert
Mathieu Chenal
Expert SEO & GEO
Signal integrity
Conversions API + view-through
Server-side Conversions API setup (GTM Server or direct back-end), 30-day view-through activation, offline import of won-deal conversions from your CRM. The real signal for Smart Bidding.
80%Accounts without server-side CAPI
CAPIServer-sideView-throughOffline importGTM Server
Consultant SEA & Google Ads Senior | Google Partner
Shared with Google Ads
Audiences first-party
Customer match on outbound HubSpot / Salesforce prospects, in-market SaaS buyers, similar audiences built from signed customers. Native sharing with your Search campaigns.
60-80%Customer match rate
Customer matchIn-marketSimilarCRM syncLookalike
Dedicated expert
Valentin Geffroy
Webflow Expert Certified | JS, GSAP & CRO
Serious top-funnel measurement
Brand Lift Study
Brand Lift Study activated free of charge by Google from 30k€ in eligible spend. Measures ad recall, awareness, consideration and purchase intent: exposed vs control.
+12ptAvg. purchase intent lift
RecallAwarenessConsiderationIntentStatistical
Dedicated expert
Pierre Lafont
Full-Stack Vibe Coder & AI Engineer
tCPA + Max Conv. Value
Smart Bidding YouTube
Management of tCPA, Maximize Conversions and Maximize Conversion Value strategies across TrueView for Action campaigns. Smart Bidding learning stabilized within 30 conversions / 7 days.
Reserved Masthead placement: YouTube home on desktop / mobile / TV. A mid-market and enterprise format for product launches or corporate campaigns. Can be activated standalone.
85%24h reach, FR market
MastheadReachCorporateTVLaunch
Dedicated expert
Alexis Christine-Amara
VP Sales
Measurable ROI
Looker Studio reporting
Real-time dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution. Comparison vs benchmarks by format and by audience.
3 minLag between live data and dashboard
Looker StudioView-throughPipelineBenchmarksLive
Dedicated expert
Tuka Bade
Data Expert | Machine Learning, Python & SQL
What we do differently with YouTube Ads
Why Uclic for YouTube Ads rather than anywhere else?
B2B YouTube Ads in 2026 are not what they were in 2019. Server-side Conversions API, Shorts ads, and Brand Lift Study have changed the job: it takes a fresh method, not a copy-paste of a 30s TV-style YouTube campaign.
←Drag to compare→
Sarah B.
Head of Marketing
7 yrs exp · solo · multi-hats
Thomas L.
Founder · CEO
Has to make every marketing call
run by a lone Traffic Manager
no 2026 YouTube Ads method
Julien M.
Freelance Traffic Manager
Senior · 8 years
Freelance
Raw Google Ads UI
Camille B.
Junior Video
Mid · 3 years
Video agency
Premiere Pro 16:9
Léa O.
Analytics
Junior
Freelance
Basic GA4
Luc P.
Motion Designer
Junior
Freelance
After Effects 16:9
Tracking view-through OFF
Conversion = click only
Broken · 30% of real impact measured
Partial setup
GA4 without CAPI
budget burned on reachblind Smart Bidding0 top-funnel measurement
Pipeline-focused YouTube AdsClean CAPI from day 1Brand Lift measured scientifically
Typical YouTube Ads agency
YouTube Ads Uclic 2026
YouTube Ads Method
Our YouTube Ads agency methodology in 90 days.
A proven 7-step framework: from revenue scoping to measured Brand Lift — led by a single dedicated senior Growth Strategist, with AI agents handling creative production and tracking.
Step 01 / 07Revenue framing & business assumptions
01W1 Framing1 week
Revenue framing & business assumptions
1 week· Step 1
Business framing with your CMO/CEO: ACV, margin, target CAC, lead value, sales capacity. Build conservative / realistic / optimistic pipeline scenarios over 12 months to calibrate the YouTube budget and the post-view CPL target.
Full audit of your existing YouTube account: structure, view-through conversions, Conversions API, audiences shared with Google Ads, active creatives and formats. Identify budget leaks and quick wins that can be activated within 7 days.
Customer match on outbound prospects (HubSpot / Salesforce / Pipedrive), in-market audiences for B2B SaaS buyers, similar audiences built from signed customers. Mapping of excluded audiences (existing customers, HR candidates, etc.).
Customer match CRM
In-market SaaS
Similar clients
Exclusions
Deliverable· 12-month audience plan + CRM sync
04
04S3-S4 Architecture1-2 weeks
Campaign & format architecture
1-2 weeks· Step 4
Multi-format architecture: TrueView for Action (intent), Demand Gen (reach + intent), Shorts ads (mobile-first), Bumper 6s (recall), Masthead if eligible. Asset groups by persona, audience signals shared with Google Ads.
Staged rollout: TrueView Action → Demand Gen → Shorts. Smart Bidding: Maximize Conversions during learning (30 conv. / 7 days), then tCPA, then Maximize Conversion Value with imported won-deal value. Weekly placement and audience exclusions.
Max Conv.
tCPA
Max Conv. Value
Weekly exclusions
Deliverable· Weekly committee + daily adjustments
07
07Ongoing SteeringOngoing
Brand Lift & pipeline steering
Weekly + monthly· Step 7
Real-time Looker Studio dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution by campaign. Brand Lift Study readout (ad recall, awareness, consideration, purchase intent). Weekly 30-min committee + monthly 90-min CMO/CEO session.
Monthly audit & strategic recommendations. You stay in control of execution.
YouTube Ads competitor analysisAnalysis of competitor channels, formats, hooks, and creatives to identify differentiating angles.
YouTube Ads & tracking auditAudit of account structure, view-through conversions, Conversions API, customer match, creatives, and formats.
ABCD consulting for your video creativesCreative review using the ABCD framework (Attract / Brand / Connect / Direct): quantified recommendations on the first 3 seconds.
Audiences & signals consultingCustomer match strategy, SaaS buyer in-market segments, CRM-based similar audiences.
End-to-end execution. Audit, architecture, CAPI tracking, ABCD creatives, Smart Bidding, and reporting driven by a senior Growth Strategist.
YouTube Ads audit & multi-format architectureFull audit + TrueView for Action, Demand Gen, Shorts ads, and Bumper 6s architecture, prioritized by persona.
Continuous ABCD creative productionABCD briefs + AI-assisted production (Veo, Runway) with senior validation: 27 variants per launch (3 hooks × 3 durations × 3 formats), refreshed every 30 days.
GA4 tracking + server-side Conversions APISecuring 30-day view-through conversions, server-side Conversions API (GTM Server or back-end), offline conversion import for won deals.
Weekly Smart Bidding optimizationManaging tCPA and Maximize Conversion Value strategies, placement and audience exclusions, A/B testing on 3-second hooks.
Brand Lift Study activation & analysisFree Brand Lift activation from 30k€ in eligible spend. Measures ad recall, awareness, consideration, and purchase intent.
Real-time Looker Studio reportingReal-time dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution. No monthly PDF.
Growth and paid media expertise followed by B2B leaders.
Founders, executives and growth leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
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Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
B2B YouTube Ads agency FAQ: pricing, deliverables and timelines
Everything to know before starting a YouTube Ads engagement with Uclic: free audit, Advisory and Full plans.
What is a YouTube Ads agency?
A YouTube Ads agency runs your video campaigns on YouTube: format selection (6-second bumpers, in-stream, Shorts), intent- and audience-based targeting, creative production, and results measurement. In B2B, YouTube is mainly used to build the demand that Search captures afterwards: the challenge is to genuinely measure that effect, all the way to conversions, rather than counting views.
Is the YouTube Ads audit really free?
Yes, unconditionally. We audit your YouTube Ads account across 5 areas: structure (TrueView Action, Demand Gen, Shorts, Bumper, active formats), tracking (view-through conversions, server-side Conversions API, offline import), audiences (customer match, in-market SaaS, similar), creatives (ABCD framework, 3-second hook) and formats (9:16 vertical, 6/15/30s). You leave with a costed roadmap + quick wins you can activate within 7 days. No commitment, no obligation.
What's the difference between YouTube Ads Consulting (500€/month) and Full Service (1 490€/month)?
YouTube Ads Consulting: 500€/month: you keep control of execution. We deliver a continuous monthly audit, costed recommendations (structure, tracking, ABCD creatives, audiences) and a Looker Studio dashboard. Ideal if you have an in-house Traffic Manager or a freelance video specialist to execute.
YouTube Ads Full Service: 1 490€/month: we execute end to end. Multi-format architecture, server-side Conversions API tracking, production of 27 ABCD creative variants, daily Smart Bidding management, weekly 30-min steering meeting. Ideal if you want a senior Growth Strategist to run everything.
What exactly does the YouTube Ads Full Service plan at 1 490€/month include?
Six active deliverables every month:
1. Full account management: TrueView for Action, Demand Gen, Shorts ads, 6s Bumper, Masthead if eligible. 2. Reliable tracking: 30-day view-through conversions, server-side Conversions API, offline import of won deals. 3. ABCD creative production: 27 variants per launch (3 hooks × 3 durations × 3 formats), refreshed every 30 days, senior sign-off. 4. Weekly Smart Bidding optimization: tCPA, Max Conv. Value, placement exclusions, A/B hook tests. 5. Weekly 30-min + monthly 90-min steering meetings with your CMO/CEO. 6. Real-time Looker Studio dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution.
Is there a minimum commitment period?
A minimum 3-month commitment on Consulting and Full Service: it's the shortest time needed to stabilize Conversions API tracking, get Smart Bidding out of its learning phase and observe a reliable view-to-lead CPL signal. Beyond that, it's month-to-month rolling, cancellable with 30 days' notice. No locked-in annual contract. The free audit comes with no obligation: you leave with your roadmap, free to sign up or not.
How long does it take to see YouTube Ads results?
On an existing account: first signals within 2 to 4 weeks (view-through + CAPI fixes, customer match activation, first ABCD creative tests). Real traction on view-to-lead CPL and ROAS shows at month 3, once Smart Bidding has exited its learning phase (minimum 30 conversions / 7 days per strategy). For a Brand Lift Study, allow 60 days of eligible spend (30k€+) then 4-6 weeks for the statistical readout.
Why YouTube Ads rather than LinkedIn Ads for B2B?
Both, in a complementary way. LinkedIn Ads remains unbeatable for job function / company / industry targeting at BOFU. YouTube Ads wins on three fronts: (1) CPM: 4-7€ on B2B Shorts vs 18-28€ on LinkedIn; (2) long video formats: 30s to 60s for product demos / customer stories, not possible natively on LinkedIn; (3) shared Google Ads tracking: customer match, in-market and imported conversions are synced with your Search. The winning combination: LinkedIn for tight retargeting / ABM, YouTube for top + mid-funnel on lookalike audiences.
Do you work with SMEs, mid-market companies, or only SaaS scale-ups?
All three. Our approach adapts: a B2B SME with a 5k€/month YouTube budget can activate TrueView Action + 9:16 Shorts on customer match: that's more than enough to get started. An industrial mid-market company needs a multi-format architecture with 6s Bumpers to build recall across ABM accounts and offline import of CRM opportunities. A SaaS scale-up needs Demand Gen on lookalikes, Brand Lift Study activated, and a server-side Conversions API connected to the CRM. Same method, adjusted to each context.
