B2B YouTube Ads Agency

B2B YouTube Ads, lead-gen video and measurable Brand Lift.

Uclic is a B2B YouTube Ads agency: video builds demand before buyers start searching, provided you measure what it produces. Short formats briefed on commercial intent, targeting built on buyer audiences, conversions tracked down to the CRM. For B2B SMBs, mid-market companies and scale-ups investing in video.

100% view-through conversions tracked+12pt Brand Lift on eligible campaigns48h for your free YouTube Ads audit
WladimirAlexis
Free growth audit
With Wladimir & Alexis30 minGoogle Meet
  1. 1Time slot
  2. 2Your details
ANSSI
Santévet
Gusella Bakker
Le Monde
Agicap
CodinGame
Deepki
12 YouTube Ads sub-services

What our YouTube Ads agency manages: formats, creative, measurement

From YouTube account diagnostics to Brand Lift management, pick the sub-services that fit your stage: each one can be activated standalone or bundled into our packages.

Capture hot intent

TrueView for Action

In-stream skippable 15-60s with a strong CTA. Smart Bidding tCPA, customer match on outbound prospects, in-market SaaS audiences. The go-to format for video lead-gen.

5,8%Avg. B2B SaaS CVR
In-streamSkippabletCPACustomer matchCTA
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Reach + intent

Demand Gen

Successor to Discovery Ads: YouTube + Gmail + Discover across lookalike audiences. Video + image formats in a single placement. Ideal for measurable top-funnel.

-60%CPM vs LinkedIn
YouTubeGmailDiscoverLookalikeTop-funnel
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
Mobile-first vertical

Shorts Ads

9:16 ads in the Shorts feed. 70B views/day, recent inventory still undersaturated in B2B. 3-second hook, brand on screen from 5s, clickable CTA.

4-7€B2B Shorts CPM
9:16VerticalMobileHook 3sABCD
Florence BeckelDedicated expert Florence Beckel Directrice artistique - Designer UI/UX & Brand
Recall pressure

Bumper Ads

Non-skippable 6s spots. A pure recall format for ABM campaigns or product launches. Paired with TrueView to boost recall without cannibalizing the conversion budget.

+38%6s ad recall lift
6sNon-skipRecallABMBranding
Wladimir DelcrosDedicated expert Wladimir Delcros Head of Growth
Start here

YouTube Ads account audit

Audit of account structure, view-through tracking, Conversions API, audiences shared with Google Ads, creatives and formats. A costed 12-week roadmap in 5 days.

65%Audited accounts with view-through OFF
AuditTrackingAudiencesCreativesRoadmap
Mathieu ChenalDedicated expert Mathieu Chenal Expert SEO & GEO
Signal integrity

Conversions and view-through

Server-side Conversions API setup (GTM Server or direct back-end), 30-day view-through activation, offline import of won-deal conversions from your CRM. The real signal for Smart Bidding.

80%Accounts without server-side CAPI
CAPIServer-sideView-throughOffline importGTM Server
Moussa BallDedicated expert Moussa Ball AI Architect & Full-Stack Engineer
Creative fatigue prevention

Video creative production

ABCD briefs (Attract / Brand / Connect / Direct). 3 hooks × 3 durations (6s / 15s / 30s) × 3 formats (9:16 / 1:1 / 16:9) = 27 variants per launch. Continuous refresh to prevent creative fatigue.

12+Asset refreshes / month
ABCDHook 3s6s/15s/30s9:16/1:1/16:930-day refresh
Philippe LacombeDedicated expert Philippe Lacombe Consultant SEA & Google Ads Senior | Google Partner
Shared with Google Ads

First-party audiences

Customer match on outbound HubSpot / Salesforce prospects, in-market SaaS buyers, similar audiences built from signed customers. Native sharing with your Search campaigns.

60-80%Customer match rate
Customer matchIn-marketSimilarCRM syncLookalike
Valentin GeffroyDedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CRO
Serious top-funnel measurement

Brand Lift Study

Brand Lift Study activated free of charge by Google from 30k€ in eligible spend. Measures ad recall, awareness, consideration and purchase intent: exposed vs control.

+12ptAvg. purchase intent lift
RecallAwarenessConsiderationIntentStatistical
Pierre LafontDedicated expert Pierre Lafont Full-Stack Vibe Coder & AI Engineer
tCPA + Max Conv. Value

Smart Bidding YouTube

Management of tCPA, Maximize Conversions and Maximize Conversion Value strategies across TrueView for Action campaigns. Smart Bidding learning stabilized within 30 conversions / 7 days.

+14%ROAS after value-based switch
tCPAtROASValue-basedSmart BiddingLearning
Dimitri GauthierotDedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)
Enterprise reach

Masthead premium

Reserved Masthead placement: YouTube home on desktop / mobile / TV. A mid-market and enterprise format for product launches or corporate campaigns. Can be activated standalone.

85%24h reach, FR market
MastheadReachCorporateTVLaunch
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Measurable ROI

Looker Studio reporting

Real-time dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution. Comparison vs benchmarks by format and by audience.

3 minLag between live data and dashboard
Looker StudioView-throughPipelineBenchmarksLive
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
What we do differently

Your YouTube Ads without / with Uclic

Go from video ads run blind to a video channel measured all the way to pipeline.

Without Uclic

Unmanaged YouTube Ads

Views that go nowhere. Nobody connects video to pipeline.

×One video for everything
×Ads skipped instantly
×Generic audiences
×Views as the only KPI
×Smart Bidding with no data
×Static creatives
×Reporting on views
×Forgotten remarketing
With Uclic

Managed YouTube Ads

Proven formats. A senior team that connects every view to pipeline.

uclicYouTube Ads
SENIOR TEAMAITESTED CREATIVECRM DATA
Pipeline fuelled by video
From view to pipelineEXPLORE THE SYSTEM

From the format you pick to the opportunity created, every conversion signal feeds bidding and shapes the next creative.

+

brand recall

Decision-makers know your brand before the first touch.

+

qualified leads

Intent audiences instead of random views.

+

profitability

Bids aligned with the real value of each conversion.

+

clarity

A clear link between the videos you run and pipeline created.

YouTube Ads Method

Our YouTube Ads method: from scoping to Brand Lift in 90 days

A proven 7-step framework: from revenue scoping to measured Brand Lift — led by a single dedicated senior Growth Strategist, with AI agents handling creative production and tracking.

  1. W11 week
    1 week· Step 1

    Business framing with your CMO/CEO: ACV, margin, target CAC, lead value, sales capacity. Build conservative / realistic / optimistic pipeline scenarios over 12 months to calibrate the YouTube budget and the post-view CPL target.

    • ACV & margin
    • Target CAC
    • Pipeline scenarios
    • Target view-to-lead CPL
    Deliverable· 12-month YouTube Ads pipeline simulation
  2. 02
  3. 03
  4. 04
  5. 05
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Pricing

How much does a YouTube Ads agency cost? €500 or €1,490 per month

Free YouTube Ads audit to set the scope. Start in consulting mode or go straight to the full engagement: execution included.

Free diagnostic

YouTube Ads Audit

No commitment
0€

We audit your YouTube Ads across 5 areas: structure, tracking, audiences, creatives, formats. Quantified roadmap + quick wins live within 7 days.

  • YouTube account structure auditCampaign architecture, asset groups, active formats (TrueView, Demand Gen, Shorts, Bumper).
  • Tracking & view-through audit30-day view-through conversions, server-side Conversions API, offline conversion import, value-based bidding.
  • First-party audience auditCustomer match, SaaS in-market segments, CRM-based similar audiences, existing customer exclusions.
  • ABCD creative auditReview of existing creatives using the ABCD framework: Attract (3s hook), Brand (5s), Connect (emotion), Direct (CTA).
  • Quick wins live from week 1
  • Prioritized 12-week roadmap (ICE method)
Get my diagnostic
Recommendations

YouTube Ads Consulting

from
€500

Monthly audit & strategic recommendations. You stay in control of execution.

  • YouTube Ads competitor analysisAnalysis of competitor channels, formats, hooks, and creatives to identify differentiating angles.
  • YouTube Ads & tracking auditAudit of account structure, view-through conversions, Conversions API, customer match, creatives, and formats.
  • ABCD consulting for your video creativesCreative review using the ABCD framework (Attract / Brand / Connect / Direct): quantified recommendations on the first 3 seconds.
  • Audiences & signals consultingCustomer match strategy, SaaS buyer in-market segments, CRM-based similar audiences.
  • Creation of a tracking dashboard
Start with YouTube Ads Consulting
Most pickedFull support

YouTube Ads Full Service

from
€1,490

End-to-end execution. Audit, architecture, CAPI tracking, ABCD creatives, Smart Bidding, and reporting driven by a senior Growth Strategist.

  • YouTube Ads audit & multi-format architectureFull audit + TrueView for Action, Demand Gen, Shorts ads, and Bumper 6s architecture, prioritized by persona.
  • Continuous ABCD creative productionABCD briefs + AI-assisted production (Veo, Runway) with senior validation: 27 variants per launch (3 hooks × 3 durations × 3 formats), refreshed every 30 days.
  • GA4 tracking + server-side Conversions APISecuring 30-day view-through conversions, server-side Conversions API (GTM Server or back-end), offline conversion import for won deals.
  • Weekly Smart Bidding optimizationManaging tCPA and Maximize Conversion Value strategies, placement and audience exclusions, A/B testing on 3-second hooks.
  • Brand Lift Study activation & analysisFree Brand Lift activation from 30k€ in eligible spend. Measures ad recall, awareness, consideration, and purchase intent.
  • Real-time Looker Studio reportingReal-time dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution. No monthly PDF.
Start with YouTube Ads Full Service

See the detail of all our plans or find out who we are.

Other inbound services

Combine YouTube Ads with the other paid and inbound levers

Case studies

No published case on YouTube Ads yet: here are our closest projects, with their raw numbers and context.

YouTube Ads agency across France

YouTube Ads agency in your city

Uclic is 100% remote-first. Weekly video calls, kickoff in Paris or via video, quarterly strategy workshop. Here are our Tier-1 cities.

Comparison · method published

Comparing several YouTube Ads agencies?

Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.

See the best YouTube Ads agencies
B2B YouTube Ads FAQ

B2B YouTube Ads agency FAQ : pricing, deliverables and timelines

Everything to know before starting a YouTube Ads engagement with Uclic: free audit, Advisory and Full plans.

What is a YouTube Ads agency?
A YouTube Ads agency runs your video campaigns on YouTube: format selection (6-second bumpers, in-stream, Shorts), intent- and audience-based targeting, creative production, and results measurement. In B2B, YouTube is mainly used to build the demand that Search captures afterwards: the challenge is to genuinely measure that effect, all the way to conversions, rather than counting views.
Is the YouTube Ads audit really free?
Yes, unconditionally. We audit your YouTube Ads account across 5 areas: structure (TrueView Action, Demand Gen, Shorts, Bumper, active formats), tracking (view-through conversions, server-side Conversions API, offline import), audiences (customer match, in-market SaaS, similar), creatives (ABCD framework, 3-second hook) and formats (9:16 vertical, 6/15/30s). You leave with a costed roadmap + quick wins you can activate within 7 days. No commitment, no obligation.
What's the difference between YouTube Ads Consulting (500€/month) and Full Service (1 490€/month)?
YouTube Ads Consulting: 500€/month: you keep control of execution. We deliver a continuous monthly audit, costed recommendations (structure, tracking, ABCD creatives, audiences) and a Looker Studio dashboard. Ideal if you have an in-house Traffic Manager or a freelance video specialist to execute.

YouTube Ads Full Service: 1 490€/month: we execute end to end. Multi-format architecture, server-side Conversions API tracking, production of 27 ABCD creative variants, daily Smart Bidding management, weekly 30-min steering meeting. Ideal if you want a senior Growth Strategist to run everything.
What exactly does the YouTube Ads Full Service plan at 1 490€/month include?
Six active deliverables every month:

1. Full account management: TrueView for Action, Demand Gen, Shorts ads, 6s Bumper, Masthead if eligible.
2. Reliable tracking: 30-day view-through conversions, server-side Conversions API, offline import of won deals.
3. ABCD creative production: 27 variants per launch (3 hooks × 3 durations × 3 formats), refreshed every 30 days, senior sign-off.
4. Weekly Smart Bidding optimization: tCPA, Max Conv. Value, placement exclusions, A/B hook tests.
5. Weekly 30-min + monthly 90-min steering meetings with your CMO/CEO.
6. Real-time Looker Studio dashboard: spend, CPV, view-through conv., post-view CPL, pipeline contribution.
Is there a minimum commitment period?
A minimum 3-month commitment on Consulting and Full Service: it's the shortest time needed to stabilize Conversions API tracking, get Smart Bidding out of its learning phase and observe a reliable view-to-lead CPL signal. Beyond that, it's month-to-month rolling, cancellable with 30 days' notice. No locked-in annual contract. The free audit comes with no obligation: you leave with your roadmap, free to sign up or not.
How long does it take to see YouTube Ads results?
On an existing account: first signals within 2 to 4 weeks (view-through + CAPI fixes, customer match activation, first ABCD creative tests). Real traction on view-to-lead CPL and ROAS shows at month 3, once Smart Bidding has exited its learning phase (minimum 30 conversions / 7 days per strategy). For a Brand Lift Study, allow 60 days of eligible spend (30k€+) then 4-6 weeks for the statistical readout.
Why YouTube Ads rather than LinkedIn Ads for B2B?
Both, in a complementary way. LinkedIn Ads remains unbeatable for job function / company / industry targeting at BOFU. YouTube Ads wins on three fronts: (1) CPM: 4-7€ on B2B Shorts vs 18-28€ on LinkedIn; (2) long video formats: 30s to 60s for product demos / customer stories, not possible natively on LinkedIn; (3) shared Google Ads tracking: customer match, in-market and imported conversions are synced with your Search. The winning combination: LinkedIn for tight retargeting / ABM, YouTube for top + mid-funnel on lookalike audiences.
Do you work with SMEs, mid-market companies, or only SaaS scale-ups?
All three. Our approach adapts: a B2B SME with a 5k€/month YouTube budget can activate TrueView Action + 9:16 Shorts on customer match: that's more than enough to get started. An industrial mid-market company needs a multi-format architecture with 6s Bumpers to build recall across ABM accounts and offline import of CRM opportunities. A SaaS scale-up needs Demand Gen on lookalikes, Brand Lift Study activated, and a server-side Conversions API connected to the CRM. Same method, adjusted to each context.

Got a specific question? We answer it during the free audit.

Wladimir DelcrosBy Wladimir Delcros, Head of Growth · Updated on October 29, 2026
Last step

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Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.

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