Reliable numbers to steer not visual fluff.
Uclic is a B2B data agency: we build the dashboards and metrics that tell the truth about your business. Data reconciled across your tools, KPIs defined with you, dashboards an executive can read without a manual. To steer on reliable numbers.
From source audits to reverse ETL, each sub-service can be activated on its own or packaged into the full Stack plan. Tools named explicitly: Airbyte, Fivetran, BigQuery, Postgres, ClickHouse, dbt, Metabase, Looker Studio, Cube, Census, Hightouch.
Inventory of the 12 to 25 sources, mapping of duplicates (same metric calculated three times), identification of gaps (retention not calculated), validation of the 5 to 10 priority COMEX questions. Costed roadmap, 6-10 weeks.
Deliberate warehouse selection (BigQuery, Postgres Supabase, ClickHouse), ELT (open-source Airbyte vs managed Fivetran), BI (Metabase, Looker Studio, Cube). Provisioning on GCP, AWS or Supabase depending on your existing infrastructure.
Connectors for HubSpot, Pipedrive, Stripe, GA4, Mixpanel, PostHog, Aircall, Intercom, and product data. Incremental CDC sync, schema change handling, Slack alerting on failures. Airbyte if self-hosted, Fivetran if managed.
BigQuery (volume > 100 GB, elastic scaling, free sandbox), Postgres Supabase or Neon (< 50 GB, transactional), ClickHouse (high-volume analytics). Typed schemas, partitioning, RBAC access configured.
Staging / intermediate / marts layers. Automated tests: unique, not_null, accepted_values, relationships. Auto-generated documentation with dbt docs. CI/CD with GitHub Actions on pull request. Every metric defined exactly once.
Acquisition channel, blended and per-channel CAC, multi-touch attribution (first / last / linear / data-driven), lead volume by source, quality by segment. GA4 + HubSpot + Stripe cross-referenced for LTV by channel.
MQL → SQL → meeting → Win funnel, velocity per stage, conversion rate by segment, weighted ARR, quarterly forecast. View by SDR/AE owner, by industry, by deal size. Comparison against monthly/quarterly target.
Monthly retention cohorts, Net Revenue Retention (NRR), Gross Revenue Retention (GRR), churn by segment and by cause, expansion vs contraction, time-to-churn. View by plan, by industry, by acquisition cohort.
ARR, MRR, new/expansion/churn MRR (movements), LTV by segment, CAC payback, burn multiple, magic number. Stripe + HubSpot + accounting reconciliation. Monthly, quarterly and annual views.
Sync of dbt models to HubSpot, Salesforce, Intercom, Marketo. Enriched lead score, churn-risk segment, account properties (ARR, plan, industry). Data finally leaves the warehouse to serve day-to-day operations.
Slack alerts on MRR drop > 5%, acquisition anomaly (channel volume), conversion drop per stage, ELT sync failure. Statistical anomaly detection via z-score or Prophet. No noise, only actionable signals.
Training for your in-house data team or ops lead on dbt and Metabase. Model creation, test debugging, CI/CD deployment. Complete documentation versioned in your Git. Data dictionary: every column and every metric has a single definition.
The dashboards of 2026 are no longer Google Sheets recopied every Monday, nor Looker Studio plugged directly into HubSpot. Sources have multiplied, metrics need to reconcile, and the exec team wants to decide on one number: not three.
Drag to see the difference
Four steps: understand where you stand, install the right stack, put the team in place, then run your numbers. Nothing is improvised.
We start from a complete inventory: HubSpot, Pipedrive, Stripe, GA4, Mixpanel, product data, Notion, Airtable. We map the duplicates (the same metric calculated three times with three different results) and the gaps (retention that nobody calculates). We validate the priority business questions with the executive committee: blended CAC, LTV by channel, NRR by cohort. If the main question has no clear answer today, that's where we start.
Three transparent entry points. A data audit to frame the roadmap, a dashboard build to ship the essentials in 4-6 weeks, or a complete turnkey stack with dbt and reverse ETL in 6-10 weeks. No hidden subscription to a cloud vendor — you keep full ownership.
We review your 3 pillars (Inbound, Outbound, AI & Dev) and deliver a costed set of recommendations.
Complete audit of your sources, existing models, and dashboards in place. Identification of duplicates, gaps, and priorities. A costed roadmap to decide what comes next.
Essential data stack delivered turnkey in 4-6 weeks: ELT + warehouse + 3 to 5 Looker Studio or Metabase dashboards, plus team training.
Complete, industrial-grade data stack in 6-10 weeks: ELT, warehouse, versioned dbt, 5 to 10 dashboards, alerting, and reverse ETL to activate your data in HubSpot/Intercom/Salesforce.
See the detail of all our plans or find out who we are.
SMEs, mid-market and B2B SaaS scale-ups | every case comes with raw numbers, real context and what we actually did.
France Pare-Brise (Saint-Gobain) operates 600+ centers in a market where conversion happens in the Google local pack. Uclic redefined the site's technical SEO and industrialized local SEO center by center to capture national intent.
Optimized Network Centers
France + DROM Coverage
Point.P Occitanie needed to equip its store salespeople, store by store, with an actionable artisan database. Uclic delivered a regional database segmented by trade and catchment area, with ~70% direct mobile contact details.
Direct mobile numbers delivered
Occitanie network coverage
ColibriTD, a French quantum deeptech, managed its sales pipeline with spreadsheets and emails. Uclic deployed Pipedrive in 4 steps to lay the foundations for its sales operations function.
Pipeline migrated without loss
Time saved per sales rep
Agicap wanted to reach companies with a real cash flow need. Uclic built an outbound strategy triggered by the "vigilance level" score (Pouey): a precise financial intent signal, 3-email + LinkedIn + calls sequences.
Financial signal threshold
Targeted company revenue
The MesServicesCyber portal (ANSSI) rendered most of its content invisible to search engines (100% JS rendering). Uclic conducted the technical audit, then built a data-driven SEO/GEO content strategy: 8 clusters, validated by real demand, a 12-week calendar, and 29 answer-first briefs.
Semantic clusters mapped
Answer-first article briefs
How ButFootballClub.fr deployed a custom AI pipeline (scraping → player data → internal linking → photo → LLM prompt → journalist review → publication) on December 10, 2025, and tripled its organic traffic while keeping journalists as editorial gatekeepers.
Organic Clicks / day
Impressions / day
A Parisian coffee shop currently opening, with a warm and premium identity that incorporates an M inspired by Arabic calligraphy. Logotype, palette, typography, packaging/storefront adaptations.
Logotype + adaptations
Complete visual system (storefront, packaging, cups)
A platform connecting companies and committed talent: creating an identity that embodies sustainability, inclusion, and responsibility without falling into the sector's green clichés. Logo, palette, visual system, landing page.
Brand system delivered
Palette + typography + UI components
How Eatic.fr generated 60,000 organic visits in 3 months in nutrition, health, and food delivery thanks to a semi-automated blog, SEO templates by intent, and manually managed internal linking.
Organic Visits (last 3 months)
Google Search Impressions (12 months)
CybelAngel (External Threat Intelligence, 6 billion data points/day) targets a finite universe of global key accounts with multi-stakeholder buying committees. Uclic deployed an ABM program: prioritized Tier 1/2 Target Account List, account intelligence per account, 1-to-1 messaging, and multi-thread engagement.
Account prioritization tiers
Tier 1 approach (per account)
Avanoo targets CIOs/CISOs/FinOps in a rapidly structuring market. Uclic orchestrated 22 business intent signals (key recruitments, M&A, certifications, RFPs, trade shows) through continuous capture → scoring → enrichment → contextualized outbound.
Orchestrated Intent Signals
Thematic Clusters
YoungData (Microsoft Power Platform) was manually prospecting in a saturated market of self-proclaimed AI experts. Uclic built an agentic system with 3 AI agents capturing LinkedIn behavioral signals → Clay enrichment → Lemlist sequences → Pipedrive CRM.
Specialized AI Agents
Signal Sources Captured
Founders, executives and growth leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both. I also think it depends on what you want to do in the long term. On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page. All of that with just 1 single 3-line prompt and zero errors! Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
I love this kind of hack Wladimir 🙏🏻 Do you have any hacks on the student email part? I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email. Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity. A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both. I also think it depends on what you want to do in the long term. On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page. All of that with just 1 single 3-line prompt and zero errors! Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
I love this kind of hack Wladimir 🙏🏻 Do you have any hacks on the student email part? I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email. Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity. A new era is setting in where AI becomes a truly ultra-efficient personal assistant
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take. N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
A recent study revealed that 75% of employees are passive candidates. Your approach seems in line with this reality.
Absolutely agree, recruitment is an art, it requires a genuine understanding of candidates' aspirations.
Indeed, we shouldn't confuse the two, thanks for shedding light on the differences Wladimir Delcros 😁
I completely agree, the value is intrinsic. If you don't see it, no one else will.
So true. Clients who truly appreciate you will be willing to pay what you're worth.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take. N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
A recent study revealed that 75% of employees are passive candidates. Your approach seems in line with this reality.
Absolutely agree, recruitment is an art, it requires a genuine understanding of candidates' aspirations.
Indeed, we shouldn't confuse the two, thanks for shedding light on the differences Wladimir Delcros 😁
I completely agree, the value is intrinsic. If you don't see it, no one else will.
So true. Clients who truly appreciate you will be willing to pay what you're worth.
100% remote-first with weekly video meetings: we serve B2B SMEs, mid-market companies and scale-ups in Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Strasbourg, and beyond (Geneva, Brussels).
Everything to know before starting a data engagement with Uclic: BigQuery vs Postgres, Metabase vs Looker Studio, dbt modeling, reverse ETL, project pricing and 6-10 week timelines.
By Wladimir Delcros, Head of Growth · Updated on July 23, 2026FreeResults in 48hNo commitment
06 17 12 54 284.9Google4.96Sortlist4.3Trustpilot40+ B2B clients
