GA4, server-side and CAPI with no blind spot.
Uclic is a tracking and analytics agency: we repair your advertising measurement end to end, from consent down to the CRM (GA4, server-side tracking, Meta CAPI). Your campaigns learn on complete, compliant data, and your decisions rest on reliable numbers. Observed result: 30 to 60% more reported conversions.
From audit to Looker Studio reporting, each sub-service can be activated on its own or bundled into the full Setup package. Tools explicitly named: GA4, Google Tag Manager web + server, Stape.io, Cloud Run, Meta CAPI, LinkedIn CAPI, TikTok Events API, Mixpanel, PostHog, Amplitude, Segment, RudderStack, Jitsu, BigQuery, Looker Studio.
Inventory of GA4, GTM, Meta Pixel, LinkedIn Insight Tag, HubSpot, Mixpanel/PostHog. Meta EMQ measured in Events Manager + LinkedIn score. Identification of blind spots (adblockers, third-party cookies, missing Consent Mode).
Production of a tracking plan: named events, properties, snake_case conventions: aligned with the business pipeline: MQL, SQL, booked meetings, opportunities created, deals won. No vanity session tracking.
Typed TypeScript helpers for Next.js / Nuxt / Astro. Custom HTML GTM tags for WordPress / Webflow. form_submit, cta_click, page_view, purchase events with enriched properties (hashed user_id, plan, source, campaign).
Clean GA4 setup: conversion events, audiences, referral exclusions, cross-domain. Consent Mode v2 managed via Didomi/Axeptio. BigQuery export enabled (free up to 1M events/day) for custom Looker Studio reporting.
sGTM provisioning on Stape.io (managed, 20-on quote) or Cloud Run (DIY, 5-on quote). First-party subdomain (sgtm.entreprise.com) with TLS certificate. Client+server deduplication via event_id and timestamp.
Pixel + CAPI deduplicated via event_id. Server-side SHA-256 hashing on 7 parameters (em, ph, fn, ln, ct, fbp, fbc) + IP + User-Agent. Verified with the Test Event Tool. Target EMQ ≥ 8/10 at steady state in Events Manager.
Browser-side Insight Tag + server-side Conversion API via sGTM. SHA-256 email/phone hashing. Mapping of key funnel events (lead, form_submit, sign_up, purchase). Verification in LinkedIn Campaign Manager.
For B2B TikTok accounts: Pixel + server-side Events API. For Google Ads: Enhanced Conversions for Leads via sGTM (hashed email sent directly to Google). No third-party cookie required.
Choice depends on the need: PostHog (analytics + feature flags + open-source replay), Mixpanel (pure product analytics), Amplitude (advanced product BI). Connected via Segment, RudderStack or Jitsu to avoid stacking front-end SDKs.
CDP/event collector to centralize tracking and route it to analytics tools + ad platforms + CRM. Segment (Twilio-managed), RudderStack (open-source or EU cloud), Jitsu (100% open-source, hostable on Cloud Run / Hetzner).
Business-aligned dashboards: acquisition (CPL/CPMQL/CPSQL/CAC), product funnel (activation/retention/churn), sales pipeline (meetings/opportunities/won deals). Sources: GA4 BigQuery + HubSpot via Fivetran/Airbyte + product tool.
Didomi/Axeptio CMP (French GDPR-native tools). Consent Mode v2 managed via GTM (ad_storage, analytics_storage, ad_user_data, ad_personalization). Server-side SHA-256 hashing: no plain-text PII on the ad platform side. Documented legal basis + reachable DPO.
Tracking in 2026 is no longer a Meta pixel dropped into GTM. Adblockers, iOS 14, the end of third-party cookies and Consent Mode v2 require a layered architecture: normalized dataLayer, sGTM on a first-party subdomain, Conversion APIs with server-side hashing, client+server deduplication. Our standard: Meta EMQ ≥ 8/10, GA4 + BigQuery export, pipeline-oriented dashboards.
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From audit to measured pipeline: 7 structured, repeatable steps. Built for 2026 constraints: adblockers, iOS 14/ATT, deprecated third-party cookies, mandatory Consent Mode v2, Meta EMQ ≥ 8/10.
Inventory of tools in place (GA4, GTM, Meta Pixel, LinkedIn Insight Tag, HubSpot, Mixpanel/PostHog), review of the existing dataLayer, measurement of Meta's EMQ in Events Manager and of LinkedIn's quality score. Production of a tracking plan: named events, properties, snake_case conventions, aligned with the business pipeline (MQL, SQL, booked meetings, opportunities created, deals won).
Project-based packages, documented deliverables, QA sign-off. Audit to assess your current tracking and map out the roadmap, full setup for end-to-end production, setup + dashboards to add pipeline-focused Looker Studio reporting.
We review your 3 pillars (Inbound, Outbound, AI & Dev) and deliver a costed set of recommendations.
Audit of your current setup + tracking plan + roadmap. You keep control of execution (your data/dev team).
End-to-end production: dataLayer + GA4 + GTM + sGTM + Meta CAPI + LinkedIn CAPI + 1 product analytics tool (Mixpanel or PostHog). QA sign-off + documentation.
Full setup + pipeline-focused Looker Studio dashboards (acquisition + product funnel + sales pipeline). Sources: GA4/BigQuery + CRM + product analytics tool.
See the detail of all our plans or find out who we are.
SMEs, mid-market and B2B SaaS scale-ups | every case comes with raw numbers, real context and what we actually did.
France Pare-Brise (Saint-Gobain) operates 600+ centers in a market where conversion happens in the Google local pack. Uclic redefined the site's technical SEO and industrialized local SEO center by center to capture national intent.
Optimized Network Centers
France + DROM Coverage
Agicap wanted to reach companies with a real cash flow need. Uclic built an outbound strategy triggered by the "vigilance level" score (Pouey): a precise financial intent signal, 3-email + LinkedIn + calls sequences.
Financial signal threshold
Targeted company revenue
The MesServicesCyber portal (ANSSI) rendered most of its content invisible to search engines (100% JS rendering). Uclic conducted the technical audit, then built a data-driven SEO/GEO content strategy: 8 clusters, validated by real demand, a 12-week calendar, and 29 answer-first briefs.
Semantic clusters mapped
Answer-first article briefs
How ButFootballClub.fr deployed a custom AI pipeline (scraping → player data → internal linking → photo → LLM prompt → journalist review → publication) on December 10, 2025, and tripled its organic traffic while keeping journalists as editorial gatekeepers.
Organic Clicks / day
Impressions / day
A Parisian coffee shop currently opening, with a warm and premium identity that incorporates an M inspired by Arabic calligraphy. Logotype, palette, typography, packaging/storefront adaptations.
Logotype + adaptations
Complete visual system (storefront, packaging, cups)
A platform connecting companies and committed talent: creating an identity that embodies sustainability, inclusion, and responsibility without falling into the sector's green clichés. Logo, palette, visual system, landing page.
Brand system delivered
Palette + typography + UI components
How Eatic.fr generated 60,000 organic visits in 3 months in nutrition, health, and food delivery thanks to a semi-automated blog, SEO templates by intent, and manually managed internal linking.
Organic Visits (last 3 months)
Google Search Impressions (12 months)
CybelAngel (External Threat Intelligence, 6 billion data points/day) targets a finite universe of global key accounts with multi-stakeholder buying committees. Uclic deployed an ABM program: prioritized Tier 1/2 Target Account List, account intelligence per account, 1-to-1 messaging, and multi-thread engagement.
Account prioritization tiers
Tier 1 approach (per account)
Avanoo targets CIOs/CISOs/FinOps in a rapidly structuring market. Uclic orchestrated 22 business intent signals (key recruitments, M&A, certifications, RFPs, trade shows) through continuous capture → scoring → enrichment → contextualized outbound.
Orchestrated Intent Signals
Thematic Clusters
Point.P Occitanie needed to equip its store salespeople, store by store, with an actionable artisan database. Uclic delivered a regional database segmented by trade and catchment area, with ~70% direct mobile contact details.
Direct mobile numbers delivered
Occitanie network coverage
YoungData (Microsoft Power Platform) was manually prospecting in a saturated market of self-proclaimed AI experts. Uclic built an agentic system with 3 AI agents capturing LinkedIn behavioral signals → Clay enrichment → Lemlist sequences → Pipedrive CRM.
Specialized AI Agents
Signal Sources Captured
ColibriTD, a French quantum deeptech, managed its sales pipeline with spreadsheets and emails. Uclic deployed Pipedrive in 4 steps to lay the foundations for its sales operations function.
Pipeline migrated without loss
Time saved per sales rep
Founders, executives and growth leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both. I also think it depends on what you want to do in the long term. On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page. All of that with just 1 single 3-line prompt and zero errors! Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
I love this kind of hack Wladimir 🙏🏻 Do you have any hacks on the student email part? I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email. Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity. A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both. I also think it depends on what you want to do in the long term. On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page. All of that with just 1 single 3-line prompt and zero errors! Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
I love this kind of hack Wladimir 🙏🏻 Do you have any hacks on the student email part? I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email. Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity. A new era is setting in where AI becomes a truly ultra-efficient personal assistant
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take. N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
A recent study revealed that 75% of employees are passive candidates. Your approach seems in line with this reality.
Absolutely agree, recruitment is an art, it requires a genuine understanding of candidates' aspirations.
Indeed, we shouldn't confuse the two, thanks for shedding light on the differences Wladimir Delcros 😁
I completely agree, the value is intrinsic. If you don't see it, no one else will.
So true. Clients who truly appreciate you will be willing to pay what you're worth.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take. N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
A recent study revealed that 75% of employees are passive candidates. Your approach seems in line with this reality.
Absolutely agree, recruitment is an art, it requires a genuine understanding of candidates' aspirations.
Indeed, we shouldn't confuse the two, thanks for shedding light on the differences Wladimir Delcros 😁
I completely agree, the value is intrinsic. If you don't see it, no one else will.
So true. Clients who truly appreciate you will be willing to pay what you're worth.
100 % remote-first, with a weekly video steering meeting: B2B SME, mid-market and scale-up clients in Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Strasbourg, and beyond (Geneva, Brussels).
Everything to know before starting a tracking setup with Uclic: server-side, CAPI, GA4, Consent Mode v2, server-side hashing, Meta EMQ and pipeline-oriented dashboards.
em (email), ph (phone), fn (first name), ln (last name), ct (city), fbp (Pixel cookie), fbc (Meta click ID), plus the IP and User-Agent. Below 6/10, your Meta cost per lead can double: the algorithm is left guessing.ad_storage, analytics_storage, ad_user_data, ad_personalization. Without them, your EEA conversions get filtered out in Google Ads and GA4. Managed from GTM via the Didomi/Axeptio template. (3) Server-side hashing: email/phone hashed with SHA-256 in sGTM before being sent to Meta/LinkedIn. No plaintext PII on the ad platform side. (4) Documented legal basis: B2B legitimate interest (GDPR art. 6.1.f) or explicit consent, up-to-date record of processing activities, reachable DPO.By Wladimir Delcros, Head of Growth · Updated on July 23, 2026FreeResults in 48hNo commitment
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