B2B growth marketing drives the entire funnel, all the way to signed revenue.
B2B growth marketing applies data and experimentation to the entire customer journey: acquiring the right accounts, activating them, retaining them, getting them to refer others, and growing their revenue (AARRR framework). With a long sales cycle and a buying committee, the method changes. Here is the one we apply, and the offer that puts it in place in 90 days.
One North Star to guide decisions, five stages to locate the leaks. For each: what we measure in B2B and what we test.
It all starts with a single metric that measures the value your customers receive and signals revenue: weekly active accounts, volume processed on the platform, qualified pipeline created. It breaks down into one indicator per funnel stage, tracked in a shared dashboard and reviewed every week in a growth committee.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLIn B2B, you don't acquire traffic but accounts that look like your best customers (ICP). We measure the acquisition cost per engaged account and each channel's share of pipeline. At CodinGame, the winning angle was to spot companies posting developer job offers on Indeed, then write to the tech teams rather than HR.
Dedicated expert Wladimir Delcros Head of GrowthB2B activation is the account's first moment of value: a demo held with the right decision-maker, a trial used by several team members, a pilot launched. We measure the time to that moment, then test what shortens it: qualification before the demo, guided onboarding, usage-triggered follow-ups.
Dedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CRORetention is read by cohorts of accounts signed in the same month: how many still use the product, how many renew. We spot risk signals (declining usage, sponsor departure, rising tickets) and act before the contract deadline, together with customer success.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLIn B2B, referral relies less on virality than on proof: customer case studies, published reviews, testimonials at events, partners, peer recommendations. We measure in the CRM the pipeline these sources actually bring in, and we collect proof at the moment the customer sees a result.
Dedicated expert Wladimir Delcros Head of GrowthRevenue is worked at signature and after: opportunity conversion rate, annual contract value, license expansion, upgrades, cross-sells. Tests cover the offer and packaging as much as marketing. An NRR above 100% means your customers bring in more than they did a year earlier.
Dedicated expert Alexis Christine-Amara VP SalesGo from random tests to an AARRR growth practice steered by a North Star.
Random tests. Nobody prioritising or learning from them.
Structured experiments. A senior team that runs every stage of the funnel.
From acquisition to renewal, every experiment feeds the backlog and guides the next test.
+
clarity
One metric shared by marketing, sales and product.
+
velocity
More experiments, launched faster.
+
retention
Funnel leaks found and fixed stage by stage.
+
revenue
Decisions driven by what actually moves revenue.
Seven steps, one deliverable at each: the North Star and funnel audit first, then measurement, then prioritized experiments and rituals that last over time.
We choose the metric that reflects the value your customers receive, break it down by funnel stage, and set starting hypotheses from your data (conversion rates, acquisition cost, contract value).
The growth audit pinpoints the main leak in your funnel. Then, two plans: you execute with our monthly recommendations (Consulting), or we lead and execute the program with you (Full).
A complete read of your B2B funnel: North Star, AARRR stage-to-stage conversion rates, measurement and each channel's contribution to pipeline. You leave with the priority leaks and a 12-week roadmap.
Every month: funnel analysis, recommendations and an experiment backlog. Your team or your freelancers execute.
Management and execution: measurement, acquisition experiments, activation, retention, weekly growth committee with a senior.
See the detail of all our plans or find out who we are.
B2B SEO Agency: SEO driven by pipeline, not just traffic. Technical, content, and authority managed by seniors. Free audit.
B2B Google Ads (SEA, AdWords) agency: Search, PMax, tracking through to the CRM. CPL divided by 1.8 and ROAS ×2.1 in 90 days. From €500/month. Free audit.
B2B Digital Marketing Agency: SEO, Ads, and outbound driven by pipeline, never just buzz. Free audit delivered in 48h.
Local SEO agency: top 3 in the Local Pack, optimized Google Business Profiles, reviews and local linking. Free audit within 48h.
B2B Meta Ads agency (Facebook Ads, Instagram Ads): Advantage+, reliable CAPI, cost-per-lead management. From €500/month. Free audit within 48 hours.
Full SEO audit: technical, content, authority and competitors in 5 days, with a quantified, actionable roadmap.
B2B LinkedIn Ads agency: decision-maker targeting by job function, Lead Gen Forms, CPL tracked through to the CRM. From €500/month. Free audit within 48 hours.
B2B content creation agency: content that ranks on Google and is cited by AIs, hybrid AI + senior editing production.
B2B Instagram Ads agency: Reels, Stories and campaigns measured down to the CRM, creatives refreshed before fatigue. Free audit within 48h.
B2B YouTube Ads agency: short formats, intent-based targeting and conversions actually measured. Brand awareness you can read in the pipeline.
CodinGame, Deepki, Avanoo and other B2B engagements: each case study details the context, what was done and the figures.
Deepki aimed for a 3% conversion rate on its paid campaigns + an outbound structure targeting 10,000 QHSE decision-makers in companies with 250+ employees and €50M+ turnover.
QHSE/CSR Decision-Makers Targeted
Paid Conversion Rate
CodinGame (2M+ developers) industrializes B2B acquisition: real-time Python Indeed scraper to detect companies in tech recruitment phase, N8N orchestration, inverted sequences (target devs, not HR).
Developers on platform
Recruitment signal source
Avanoo targets CIOs/CISOs/FinOps in a rapidly structuring market. Uclic orchestrated 22 business intent signals (key recruitments, M&A, certifications, RFPs, trade shows) through continuous capture → scoring → enrichment → contextualized outbound.
Orchestrated Intent Signals
Thematic Clusters
Tehtris (XDR) faced overwhelmed cyber decision-makers. Uclic built an outbound strategy based on specific intent signals: Python scraping of published bug bounty programs, N8N orchestration, contextualized sequences.
Bug bounty programs monitored
Signals captured
JobGether needed to identify flex-friendly companies at scale. Uclic built a multi-source outbound system (LinkedIn, WTTJ) with automatic classification of flexibility policies, API enrichment, and orchestrated N8N workflows.
Integrated data sources
Orchestrated N8N workflows
Remote growth committee and a single point of contact, whatever the city. Each local page details the context of its region.
Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.
The questions B2B leaders ask before launching a growth program: definition, growth hacking, North Star, hiring, and timelines.
Got a specific question? We answer it during the free audit.
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By Wladimir Delcros, Head of Growth · Updated on October 29, 2026A free audit,
results in 48h.
Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.
