Growth that lands in revenue,not in vanity metrics.
Uclic is a B2B growth marketing agency for SaaS scale-up founders and mid-market tech CMOs. We work the five stages that drive your revenue: acquire the right accounts, activate them fast, keep them, turn them into referrers and grow their spend (AARRR framework). Inbound, outbound, product-led and lifecycle are orchestrated together by a senior strategist, with one growth metric in sight.
5/5 funnel stages covered, from acquisition to revenue16+ years of B2B SaaS growth, one senior point of contact10 days to deliver the full audit and the prioritized roadmap
How our B2B growth marketing agency accelerates your growth
From framing your growth metric to orchestrating channels, each sub-service works standalone or inside the Full Growth Marketing plan.
Dedicated expert
Senior Growth Strategist
Your account is run by a strategist who has already done the job in-house (16+ years in B2B SaaS, ex-Head of Growth at CodinGame and Muzzo): lever selection, budget arbitration, prioritization. You talk to the senior who executes, from kickoff to the weekly committee.
16+ yearsB2B SaaS growth XP
SeniorSingle ownerWeekly committeeEx-Head of Growth
Your acquisition channels work together instead of cannibalizing each other: content that ranks on Google and gets cited by AI, email and LinkedIn prospecting, paid ads, strategic accounts (ABM). Goal: a payback on acquisition cost in under 12 months.
5acquisition channels orchestrated
SEOOutboundPaidABMContent
Dedicated expert
Florence Beckel
Directrice artistique - Designer UI/UX & Brand
Activation
Activation & onboarding
Your signups reach the moment your product becomes indispensable twice as fast. We map the signup-to-adoption journey, then test onboarding emails, in-app guided tours and checklists (Customer.io, Loops, Userflow, Pendo).
÷ 2average time-to-value after onboarding
OnboardingAha momentLoopsPendoTTV
Dedicated expert
Wladimir Delcros
Head of Growth
Retention
Retention & lifecycle
We keep and grow the revenue of your existing customers: cohort analysis, detection of accounts at churn risk, automated reactivation and win-back sequences (Customer.io, Mixpanel, Stripe). Target: net retention above 110% (NRR).
> 110%target NRR for SaaS scale-ups
CohortsChurnNRRCustomer.ioMixpanel
Dedicated expert
Mathieu Chenal
Expert SEO & GEO
Referral
Referral & virality
Your customers become an acquisition channel: referral programs, LinkedIn advocacy, structured partnerships, product viral loops. We measure the revenue actually driven by referral (target K-factor > 0.4).
We increase what each customer brings you: pricing audit (Van Westendorp, Gabor-Granger), offer repackaging, upsell and cross-sell plays. Average revenue per account grows 18% at the median after repackaging.
+ 18%ARPA lift after median repackaging
PricingPackagingExpansionLTVARPA
Dedicated expert
Philippe Lacombe
Consultant SEA & Google Ads Senior | Google Partner
Inbound
Inbound growth (SEO + AEO)
Qualified traffic you own, independent of paid: pillar content, programmatic SEO, and optimization to get cited by ChatGPT, Perplexity and Google's AI Overviews (AEO/GEO). Organic traffic multiplied by 3.8 at the median at 9 months.
× 3.8median SEO traffic at 9 months
SEOAEOGEOProgrammaticSchema
Dedicated expert
Valentin Geffroy
Webflow Expert Certified | JS, GSAP & CRO
Outbound
Outbound growth (cold email + LinkedIn)
Qualified meetings on your sales team's calendar: prospecting emails that actually land in the inbox (deliverability >= 92%), targeted LinkedIn sequences, waterfall enrichment (Clay, Dropcontact, Kaspr, Apollo). +24 qualified meetings per month after 90 days.
+ 24qualified meetings/month after 90 days
Cold emailLinkedInClayWaterfallSales Nav
Dedicated expert
Pierre Lafont
Full-Stack Vibe Coder & AI Engineer
PLG
Product-Led Growth (PLG)
Your product sells itself: free trial or freemium properly instrumented (Mixpanel, Amplitude, PostHog), detection of users ready to buy (PQL scoring), in-product virality. The Slack or Notion model, adapted to your stage.
Your growth team ships four times faster: AI agents (n8n + Claude) handle outbound personalization, signal enrichment, lead qualification and reporting. ROI measured in production, on your real volumes.
× 4growth ops production speed
n8nClaudePersonalizationSignalAI qualification
Dedicated expert
Alexis Christine-Amara
VP Sales
Data steering
Growth reporting & North Star
You know every week where your growth is going: real-time dashboard on your growth metric and KPIs (CAC, LTV, NRR, payback), pipeline by channel, multi-touch attribution. Weekly growth committee and monthly numbers review.
Livegrowth dashboard + weekly committee
DashboardNorth StarCACLTVAttribution
Dedicated expert
Tuka Bade
Data Expert | Machine Learning, Python & SQL
What we do differently in growth marketing
Why a Uclic growth marketing agency over anyone else?
Growth marketing in 2026 has little left in common with the growth hacking of 2017. Outbound is saturated, anti-spam filters are tightening, AI Overviews are capturing informational traffic, and paid keeps getting more expensive: sustainable growth comes from a funnel worked end to end.
Backlinks white-hat thématiques47 acquis · 12 mois
SEO Reporting·Live · Search Console + GA4
live
Organic traffic
48.3k+38%
Top 10 (kw)
186+72
SEO conversions
342+24%
Avg SERP CTR
4.8%+0.6pts
12-month traffic+300%
Updated 2 min agoauto-refresh
Benchmark12 mois roadmap
Step 01 / 07North Star metric scoping & growth assumptions
01W1 Scoping1 week
North Star metric scoping & growth assumptions
1 week· Step 1
We choose the metric that truly reflects your growth (North Star metric) and project your funnel over 12 months: conservative, realistic and optimistic scenarios, with acquisition cost and conversion assumptions at each stage.
North Star metric
AARRR funnel
CAC/LTV assumptions
12-month projection
Deliverable· 12-month AARRR growth simulation
02
02W2 Audit1 week
Complete AARRR audit (5 funnel levels)
1 week· Step 2
We audit the five levels of your funnel: where your customers come from and at what cost, how quickly they activate, how many stay, how many refer, how many spend more. Every leak is quantified and prioritized.
Acquisition audit
Activation audit
Retention audit
Referral audit
Revenue audit
Deliverable· AARRR map + ICE-prioritized leaks
03
03W3-W4 Growth stack2 weeks
Integrated growth marketing stack setup
2 weeks· Step 3
We connect the tools that power your growth: CRM, product analytics, lifecycle, outbound and attribution (HubSpot, Segment, Mixpanel, Customer.io, Lemlist, Clay). Tracking plan included, reliable data by week 4.
CRM + CDP
Product analytics
Lifecycle stack
Outbound stack
Server-side tracking
Deliverable· Operational growth stack + tagging plan
04
04W5-W6 Acquisition2 weeks
Acquisition channel launch (Inbound + Outbound)
2 weeks· Step 4
Priority channels go into production, usually 2 inbound and 2 outbound: pillar content and AI citations on the SEO side, email prospecting and LinkedIn on the outbound side. First qualified leads expected from week 6.
SEO/AEO live
Cold email warm-up
LinkedIn outreach
Paid (if relevant)
Conversion tracking
Deliverable· 4 acquisition channels in production
05
05W5-W8 Activation4 weeks
Activation & onboarding optimization
4 weeks· Step 5
We rebuild your onboarding so signups reach value twice as fast: in-app guided tours, emails, checklists, personalized videos. Everything is A/B tested before scaling acquisition.
Existing revenue becomes a lever: reactivation sequences, at-risk account detection, win-back, upsell and cross-sell. Cohorts are reviewed every week, and net retention is managed like acquisition.
Lifecycle sequences
Churn scoring
Win-back
Expansion plays
Cohort analysis
Deliverable· NRR > 110% target, churn < 2%/month
07
07Ongoing IterationOngoing
North Star reporting & weekly growth iteration
Ongoing· Step 7
Every week: one hypothesis tested, one cohort reviewed, one leak fixed. Real-time dashboard on your growth metric, impact-based prioritization (ICE method), monthly data-backed review.
Free growth audit to frame your growth metric and priority levers. Start with consulting or go straight to the full engagement, execution included.
Free diagnostic
Growth Marketing Audit
No commitment
0€
We audit your growth end to end: growth metric, AARRR funnel (acquisition, activation, retention, referral, revenue), stack, channels and attribution. Prioritized roadmap + quick wins you can activate from week one.
AARRR audit + North Star metricNorth Star framing, audit of the 5 funnel stages, identification of leaks prioritized by impact.
Growth marketing audit & strategic recommendations. You stay in control of execution (your in-house growth team or freelancers).
AARRR audit + North Star metricNorth Star framing, audit of the 5 AARRR funnel stages, identification of leaks prioritized by impact.
Growth marketing stack auditCRM, CDP, product analytics, lifecycle, outbound, attribution. Quantified recommendations on which tools to keep, replace or add.
Channel audit (Inbound, Outbound, PLG, Paid, Lifecycle)Channel-by-channel diagnosis: CAC, conversion, ROAS, pipeline and revenue contribution. Ideal mix mapping for your stage.
End-to-end growth execution. North Star, stack, acquisition channels, activation, retention and expansion run by a senior Growth Strategist + cross-functional squad.
AARRR audit + North Star metricNorth Star framing, 12-month AARRR projection, conservative/realistic/optimistic revenue scenarios.
Integrated growth stack setupSelection and integration of CRM/CDP/analytics/lifecycle/outbound, tagging plan, server-side tracking. Stack 100 % operational within 4 weeks.
Multichannel acquisition (Inbound + Outbound + Paid)SEO/AEO pillar content, multi-domain cold email warm-up, LinkedIn Sales Nav outreach, paid Google/LinkedIn/Meta depending on the mix.
North Star reporting + weekly growth committeeReal-time North Star + AARRR + attribution dashboard. Weekly growth committee, monthly performance review with figures, and updated ICE roadmap.
B2B founders and operators follow our growth analysis.
Founders, sales leaders and consultants publicly comment on our posts about acquisition, automation and SEO. Each card opens the original thread.
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Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
B2B growth marketing agency FAQ: pricing, deliverables and timelines
Everything to know before starting a growth marketing engagement with Uclic: free audit, Advisory and Full plans, AARRR method, North Star, retention.
What is a growth marketing agency?
A growth marketing agency (also called a growth agency or growth hacking agency) works your entire growth funnel, not a single channel: customer acquisition, activation, retention, referral and revenue (the AARRR framework). Concretely, it combines SEO and content, outbound prospecting, advertising, product-led growth and lifecycle marketing, with a single growth metric to arbitrate investments. That is what sets it apart from a mono-channel SEO or advertising agency.
Is the growth marketing audit really free?
Yes, with no strings attached. We audit your growth marketing across 5 axes: North Star metric (team alignment, revenue link), AARRR funnel (acquisition, activation, retention, referral, revenue), growth stack (CRM, CDP, product analytics, lifecycle, outbound, attribution), channel mix and cohorts (churn, NRR, LTV). You walk away with a roadmap prioritized by impact and quick wins you can act on from the first week. No commitment.
What is the difference between Growth Advisory (€500/month) and Full Growth Marketing (€1,490/month)?
Growth Advisory, €500/month: we deliver monthly strategic recommendations (AARRR audit, North Star, stack, channel mix, prioritized roadmap). You keep ownership of execution, with your in-house growth team or your freelancers.
Full Growth Marketing, €1,490/month: we execute end to end. Stack setup, launch of acquisition channels (SEO/AEO, cold email, LinkedIn, paid), activation overhaul, lifecycle, retention and reporting, with a senior Growth Strategist and a cross-disciplinary squad operational within 90 days.
What exactly does the Full Growth Marketing plan at €1,490/month include?
6 monthly deliverables: 1. North Star + AARRR framing: growth metric, 12-month projection, revenue scenarios. 2. Operational growth stack: CRM, CDP, product analytics, lifecycle, outbound, attribution, tracking plan. 3. Multichannel acquisition: SEO/AEO pillar content, cold email, LinkedIn prospecting, paid depending on your mix. 4. Activation and onboarding: in-app guided tours, onboarding sequences, A/B tests, time-to-value cut in half. 5. Lifecycle, retention and expansion: reactivation, churn scoring, win-back, upsell and cross-sell. 6. North Star reporting + weekly growth committee: real-time dashboard, multi-touch attribution, quantified monthly review.
Is there a minimum commitment period?
3-month minimum commitment on the Full Growth Marketing plan. It is the minimum time needed to frame the North Star and audit the funnel (W1-W2), integrate the stack (W3-W6), launch the priority acquisition channels (W5-W8), overhaul activation and instrument retention (W8-W12), then read the first cohorts. The Advisory plan (€500/month) has no commitment: you can stop it at any time with 30 days notice.
How long does it take to see growth marketing results?
W1-W2: full audit, North Star and prioritized roadmap delivered. W3-W6: stack operational, first experiments in production, first qualified leads expected from week 6. W7-W12: multichannel ramp-up, activation overhauled, first measurable impact on the growth metric. Months 6 to 9: significant impact on MRR, NRR and CAC payback. Growth marketing compounds over time: count on 6 to 12 months for full impact, knowing that activation, win-back and upsell trigger revenue as early as weeks 4 to 8.
Does growth marketing still work in 2026 against AEO, outbound saturation and paid tightening?
Yes, provided the method has changed. Single-channel 2017-style growth hacking stopped working: AI Overviews now absorb 30 to 60% of informational SEO clicks, Google and Yahoo DMARC tightening killed mass cold emailing, and paid CPMs climbed 35% in two years on LinkedIn and Meta. The 2026 answer: orchestrate channels together (inbound, outbound, PLG, lifecycle, paid), work the whole AARRR funnel (activation, retention and expansion included) and industrialize with AI agents (enrichment, personalization, qualification). That is what Uclic has done since 2023.
Do you work with B2B scale-ups, SMBs or mid-market companies outside Paris?
Yes, we work remotely by default. The weekly growth committee runs over video, reporting is real-time and the whole stack is cloud-based. We support B2B SaaS SMBs, mid-market companies and scale-ups across France (Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Montpellier) and in French-speaking Europe (Geneva, Brussels, Luxembourg). Where your team is located does not change the quality of execution.
Growth marketing or B2B acquisition agency: what is the difference?
A B2B acquisition agency focuses on the top of the funnel: generating leads via SEO, Google Ads, LinkedIn Ads or cold email. Growth marketing goes further: we orchestrate acquisition together with activation, retention and revenue (the AARRR framework). You get a pipeline that converts all the way to revenue, steered by a senior Growth Strategist, rather than a simple volume of leads.
Which tools make up your growth stack?
The stack is chosen for your context, never the other way around. On the data side: HubSpot or Pipedrive (CRM), Segment or RudderStack (CDP), Mixpanel, Amplitude or PostHog (product analytics). On the lifecycle side: Customer.io or Loops. On the outbound side: Lemlist or Instantly, with enrichment from Clay, Dropcontact, Kaspr and Apollo. On the onboarding side: Userflow or Pendo. On the AI agents side: n8n and Claude for personalization, qualification and reporting. Multi-touch attribution ties it all back to revenue.
