Instagram Ads that scale Reels, Stories, IG Shopping, Collab Ads.
Uclic is a B2B Instagram Ads agency: Reels, Stories and Shopping formats steered with reliable measurement, for brands that want leads and not just views. Creatives produced continuously, audiences built from your customers, budget arbitrated on cost per lead. For B2B SMBs, mid-market companies and brands.
From Pixel + CAPI audit to Reels Ads management, choose the sub-services matched to your maturity level: each one can be activated separately or bundled into our Consulting and Complete plans.
Native IG video format prioritized by the 2026 algorithm: Reels pipeline (3-second hook, burned-in subtitles, creator UGC), A/B tests on angles and 9:16 / 4:5 / 1:1 variations.
Dedicated expert Alexis Christine-Amara VP SalesInteractive Stories Ads with native stickers (poll, quiz, question, link), full-screen 9:16 formats and 3-5 card narrative sequences to qualify intent before the click.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLIG multi-card carousel: product showcase in 4-10 slides, SaaS mini case studies, before/after, feature breakdowns. The go-to format for educational B2B and product demos.
Dedicated expert Florence Beckel Directrice artistique - Designer UI/UX & BrandIG Shopping Ads with dynamic catalog: native product tags in Reels and Stories, Shop tab, Instagram checkout. Ideal for visual SaaS products, fashion-tech, food-tech, retail-tech.
Dedicated expert Wladimir Delcros Head of GrowthB2B creator partnerships via Collab Ads (formerly Branded Content Ads): we identify 5-15 niche creators, negotiate usage rights, and amplify their content from your ads account.
Dedicated expert Mathieu Chenal Expert SEO & GEOInstagram Instant Forms with pre-filled fields, real-time CRM integration (HubSpot, Salesforce, Pipedrive) and AI qualification. Zero friction from the IG feed.
Dedicated expert Moussa Ball AI Architect & Full-Stack EngineerServer-side Pixel + Conversion API (CAPI) implementation, event_id deduplication, client/server dedup. Without CAPI, up to 35% of IG conversions are under-reported post-iOS 14.
Dedicated expert Philippe Lacombe Consultant SEA & Google Ads Senior | Google PartnerIG-native creative pipeline: Reels briefs (PAS / visual AIDA / Hook-Story-Offer), UGC production via a network of 80 creators, multi-format variations, systematic A/B testing.
Dedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CROOwned IG audiences: Reels / Stories / post engagement, video views (3s, 25%, 75%), Shopping cart abandoners, 1st-party CRM. Lookalikes 1-3%, refreshed regularly.
Dedicated expert Pierre Lafont Full-Stack Vibe Coder & AI EngineerAdvantage+ Shopping and Advantage+ Lead Gen with 100% Instagram placements. Meta AI optimizes bidding, audience and creative: we keep structural control over exclusions.
Dedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)Comprehensive audit of your Instagram Ads setup: Pixel + CAPI, placements, account structure, creative fatigue, Reels vs Stories vs Feed performance, and competitor benchmarks from the IG Library.
Dedicated expert Alexis Christine-Amara VP SalesExplore Instagram Ads AuditReal-time dashboard: Meta Ads Manager + GA4 + CRM + CAPI consolidated. CPL and ROAS by campaign, format (Reels / Stories / Feed), creative and partner creator.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLMove from boosted Reels with no tracking to Instagram campaigns measured to the CRM.
Views and likes. Nobody linking Reels to leads.
Reels that sell. A senior team that produces, tests and measures to the CRM.
Hooks, UGC and CAPI signals work together. Each batch of Reels tested guides the next and budget follows the leads.
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attention
Hooks designed to stop the scroll.
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fresh creative
New videos ready before the old ones wear out.
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clarity
Every Reel is linked to the leads it produces.
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profitability
Budget follows the angles and formats that convert.
A proven 7-step framework: from visual ICP definition to server-side attribution, run by a single senior Growth Strategist with AI agents in production.
We define the visual ICP: B2B decision-makers active on Instagram (CMOs, Heads of Growth, product-led SaaS founders, retail-tech): then we model a 12-month ROAS / CPL simulation in 3 scenarios based on your AOV, LTV and margin.
Free Pixel + CAPI + Reels audit to scope the work. Start in consulting mode or go straight to the full engagement: execution included.
We audit your Instagram Ads setup across 3 areas: tracking (Pixel + CAPI + EMQ), account structure (placements, Advantage+) and creatives (Reels vs Stories vs Feed, creators, fatigue). Costed action plan + quick wins you can ship in week 1.
Instagram audit & strategic recommendations. You (or your in-house media buyer) keep control of execution.
End-to-end execution. Audit, Reels, media buying, CAPI, Collab Ads and reporting run by a senior Growth Strategist.
See the detail of all our plans or find out who we are.
B2B SEO Agency: SEO driven by pipeline, not just traffic. Technical, content, and authority managed by seniors. Free audit.
B2B Google Ads (SEA, AdWords) agency: Search, PMax, tracking through to the CRM. CPL divided by 1.8 and ROAS ×2.1 in 90 days. From €500/month. Free audit.
B2B Digital Marketing Agency: SEO, Ads, and outbound driven by pipeline, never just buzz. Free audit delivered in 48h.
Local SEO agency: top 3 in the Local Pack, optimized Google Business Profiles, reviews and local linking. Free audit within 48h.
B2B Meta Ads agency (Facebook Ads, Instagram Ads): Advantage+, reliable CAPI, cost-per-lead management. From €500/month. Free audit within 48 hours.
Full SEO audit: technical, content, authority and competitors in 5 days, with a quantified, actionable roadmap.
B2B LinkedIn Ads agency: decision-maker targeting by job function, Lead Gen Forms, CPL tracked through to the CRM. From €500/month. Free audit within 48 hours.
B2B content creation agency: content that ranks on Google and is cited by AIs, hybrid AI + senior editing production.
B2B growth marketing: acquisition, activation, and revenue led by a senior, AARRR method in 90 days. Plans from €500/month. Free audit in 48 hours.
B2B YouTube Ads agency: short formats, intent-based targeting and conversions actually measured. Brand awareness you can read in the pipeline.
No published case on Instagram Ads yet: here are our closest projects, with their raw numbers and context.
Takeover of a Google Ads account that wasn't selling: restructured Shopping, a dedicated Brand campaign, negatives, a tightly scoped Performance Max and budget refocused on the only lever that sells. 11 server-side purchases in 5 weeks, versus 2 in almost 5 months of spend before the takeover, and Shopping CPC down 63%.
Cost per purchase
Purchases (2 → 11)
Takeover of a Google Ads account (Search + Performance Max) for a self-storage operator. By cutting ad groups with no signal and lowering target CPAs in steps, the cost per qualified lead of the two drifting campaigns fell 36% in 30 days (−11% across the account), with 12% more qualified leads.
Cost per lead, 2 campaigns
Qualified leads, 2 campaigns
The MesServicesCyber portal (ANSSI) rendered most of its content invisible to search engines (100% JS rendering). Uclic conducted the technical audit, then built a data-driven SEO/GEO content strategy: 8 clusters, validated by real demand, a 12-week calendar, and 29 answer-first briefs.
Semantic clusters mapped
Answer-first article briefs
How ButFootballClub.fr deployed a custom AI pipeline (scraping → player data → internal linking → photo → LLM prompt → journalist review → publication) on December 10, 2025, and tripled its organic traffic while keeping journalists as editorial gatekeepers.
Organic Clicks / day
Impressions / day
A Parisian coffee shop currently opening, with a warm and premium identity that incorporates an M inspired by Arabic calligraphy. Logotype, palette, typography, packaging/storefront adaptations.
Logotype + adaptations
Complete visual system (storefront, packaging, cups)
100% remote-first with a weekly video review call: clients in Paris, Lyon, Bordeaux, Toulouse, Marseille, Lille, Nantes and Montpellier.
Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.
Everything to know before starting an Instagram Ads engagement with Uclic: free audit, Advisory and Full plans.
Got a specific question? We answer it during the free audit.
Paid B2B benchmarks 2026: CPC, cost per lead, and ROAS compared across Google Ads, Meta, and LinkedIn. Which platform truly delivers, and how to manage your budget.
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Performance Max finally accepts 9:16 vertical creatives. Official specs, best practices, measured ROAS impact, and YouTube Shorts synergy for your mobile-first campaigns.
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Meta Ads advertising in 2026: formats, audience targeting, account structure, and ROAS management. This guide covers all the levers to perform on Facebook, Instagram, and the Meta network.
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How to create a profitable LinkedIn Ads campaign in 2026? CPC €6-12, Lead Gen Form with 13% conversion, industry benchmarks, and mistakes to avoid: the complete guide.
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By Wladimir Delcros, Head of Growth · Updated on October 29, 2026A free audit,
results in 48h.
Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.
