Uclic is a B2B Google Ads agency, also called a paid search or PPC agency. We steer your Search, PMax and YouTube campaigns with conversion measurement you can trust down to the CRM: a controlled cost per lead, measurable ad return and leads that turn into pipeline. A senior Google Partner certified consultant runs your account. For B2B SMBs, mid-market companies and scale-ups.
From first click to lead in your CRM, our Google Ads agency covers the entire chain.
Each building block can be activated on its own or as part of the Google Ads Complete package, depending on your stage. You always know where the budget goes and what it delivers.
Capture hot demand
Search Ads
We capture the demand already searching for your solution: campaigns structured around purchase intent, ads matched to every query, well-crafted extensions. Budget concentrates on the queries that generate leads.
6,4%Average B2B SaaS CTR
BrandedNon-brandedCompetitorsDSASitelinks
Dedicated expert
Alexis Christine-Amara
VP Sales
The scale engine
Performance Max (PMax)
Poorly tuned, Performance Max silently burns through budget. Properly configured, it's your volume engine: brand exclusions in place, audience signals built on buyer profiles, bidding driven by the value of deals actually closed.
Video builds demand before people search for it: short formats designed for B2B buyers, targeting based on commercial intent, and conversions that are actually measured, so brand awareness shows up in your pipeline.
+23%90-day ROAS uplift
Demand GenTrueView Action9:16 videoTop of funnel
Dedicated expert
Florence Beckel
Directrice artistique - Designer UI/UX & Brand
Signal integrity
Tracking & Conversions
Most accounts we audit are flying blind. We fix measurement end to end: every lead is tracked through to your CRM, and automated bidding finally learns from the real value of your sales (GA4, Enhanced Conversions, Conversions API).
Restructuring an account carelessly wipes out years of algorithm learning. Our method preserves that history: gradual switchover, daily monitoring for the first two weeks, zero performance loss.
100%accounts rebuilt with zero loss
MigrationRestructuringSmart BiddingLearning
Dedicated expert
Moussa Ball
AI Architect & Full-Stack Engineer
Managed Smart Bidding
Bidding strategy
Google's automated bidding is powerful — as long as you feed it properly and move it forward in stages: first volume, then target cost, then value. We manage that progression at your account's pace.
+14%post-migration ROAS uplift
tCPAtROASMax ConversionsValue-based
Dedicated expert
Philippe Lacombe
Consultant SEA & Google Ads Senior | Google Partner
First-party audiences
Keyword & audience audit
We map the queries that signal a purchase and the ones that waste money, then build audiences from your customer base. Budget concentrates where your future clients actually are.
500+commercial keywords mapped
Keyword clustersIntentCustomer matchLookalikes
Dedicated expert
Valentin Geffroy
Webflow Expert Certified | JS, GSAP & CRO
Targeted B2B journeys
Display & Remarketing
In B2B, Display is almost exclusively for re-engaging people who already know you. Audiences segmented by funnel stage, delivery caps, exclusion lists: clean remarketing, no bombardment.
× 4,2B2B remarketing ROAS
RemarketingAudiencesFrequency capExclusions
Dedicated expert
Pierre Lafont
Full-Stack Vibe Coder & AI Engineer
Targeted awareness
Demand Gen
Demand Gen reaches your future buyers on YouTube, Gmail and Discover before they actively search. As a complement to Search, it feeds the top of funnel with measurable intent signals.
Ads wear out fast: after a month, a tired creative costs more and converts less. We continuously produce and refresh headlines, videos and images, with senior sign-off on every batch.
30dcreative refresh cadence
HeadlinesVideos9:16 imagesRefreshAI
Dedicated expert
Alexis Christine-Amara
VP Sales
Measurable ROI
Reporting & Attribution
You see what every euro delivers: spend, cost per lead, return on ad spend and pipeline contribution, all connected to your CRM. The dashboard is real-time and executive-friendly.
DDArecommended attribution model
DDACRMLooker StudioPipeline
Dedicated expert
Tuka Bade
Data Expert | Machine Learning, Python & SQL
What we do differently in Google Ads
Why a Uclic Google Ads rather than elsewhere?
Google Ads has changed nature: automation does the execution work, and the difference lies in what you feed it to learn from. An account fueled with real sales value beats one driven by clicks. Here's what that changes concretely.
←Drag to compare→
Sarah B.
Head of Marketing
7 yrs exp · solo · multi-hats
Thomas L.
Founder · CEO
Has to make every marketing call
manage a lone Traffic Manager
no 2026 Google Ads method
Julien M.
Freelance Traffic Manager
Senior · 8 years
Freelance
Google Ads UI
Camille B.
Junior Paid
Mid · 3 years
Local agency
Copied templates
Léa O.
Analytics
Junior
Freelance
Basic GA4
Luc P.
Creative designer
Junior
Freelance
Canva
Broken GA4 tracking
Conversion = button click
Broken · not connected to pipeline
Approximate setup
Raw GA4 + GTM
wasted spendPMax cannibalizes the brand0 pipeline measurement
Centralized data governance · unified dashboardlive
Ad creative·Production · A/B variants
live
FB FeedStoriesReelsvariant 03/12
UUclic· sponsored
VIDEO 30s0:30
Automate your B2B prospecting in 14 days
AI stack · agents · senior operators. Free demo.
uclic.frBook a demo
Engagement
CTR
2.3%
CPM
8.40€
Hook rate
24%
Thumb-stop
38%
Creative iteration driven by CTR & hook rate12 variants A/B
Google Ads launch roadmap·12 weeks · Smart Bidding ramp
6 actions
ActionW1-3W4-6W7-9W10-12ICE
Conversion setup + dynamic value
9.6
Max Conv learning phase
8.8
PMax setup + asset group variants
8.2
Weekly search terms exclusions
7.8
tCPA → tROAS switch after 30 conv
8.4
Smart Bidding stable after 30 conversions/week
Quick winStrat.
Google Ads reporting·Live · Looker Studio + CAPI
live
Monthly spend
32.4k€+12%
CPL
27€-18%
SQL leads
186+42%
Pipeline ROAS
5.8x+1.2x
12-month traffic+291%
Google Ads + CAPI synced 3 min agoauto-refresh
Audit40p · 5 key areas
Step 01 / 07Business scoping and objectives
01W1 Scoping1 week
Business scoping and objectives
1 week· Step 1
We start from your numbers: average order value, margin, acceptable acquisition cost. From there, we derive the right ad budget and three revenue scenarios over 12 months. If Google Ads isn't profitable in your case, we'll tell you at this stage.
ACV & margin
Target CAC
12-month revenue scenarios
Target ROAS
Deliverable· 12-month revenue simulation across three scenarios
02
02W2 Audit1 week
Account and measurement audit
1 week· Step 2
We audit what's already in place: campaign structure, budget leaks, conversion tracking quality, overlap between campaigns. The report lists quick fixes and deeper structural work, ranked by impact.
Structure
GA4 tracking
PMax cannibalization
Smart Bidding
Deliverable· Full audit report and prioritized roadmap
03
03W3 Research1 week
Keyword and audience selection
1 week· Step 3
We select the queries that signal buying intent and cut the ones that burn budget. Audiences are built from your customer base to target similar profiles.
Commercial keywords
In-market audiences
Customer match
Competitor SERPs
Deliverable· Keyword map and audience plan
04
04W3-W4 Architecture1-2 weeks
Campaign build
1-2 weeks· Step 4
The architecture is set: Search captures high-intent demand, PMax delivers volume, YouTube builds demand ahead of it. Every campaign launches with its guardrails in place: exclusions, budgets, briefed ads.
Search branded/non-branded
PMax exclusions
YouTube Demand Gen
Asset groups
Deliverable· Campaigns ready to launch, creative briefs approved
05
05W4+ CreativeOngoing
Continuous ad production
Ongoing· Step 5
Headlines, descriptions, short videos, images: ads are produced at scale, approved by a senior, and refreshed every month to stay effective against ad fatigue.
30+ headlines/month
6/15/30s videos
9:16 mobile images
30-day refresh
Deliverable· A fresh set of ads every month
06
06W5+ LaunchOngoing
Launch and ramp-up
Ongoing· Step 6
The launch is gradual, starting with what converts best. Bids move in steps, from volume to value, at the account's learning pace. Adjustments are made daily.
Maximize Conversions
tCPA
tROAS
Value-based
Deliverable· Weekly review meeting and daily adjustments
07
07Ongoing ReportingOngoing
Reporting on your business numbers
Weekly + monthly· Step 7
You track spend, cost per lead, return on ad spend, and pipeline contribution in real time. A 30-minute weekly check-in, and each month a review with your leadership on the numbers that matter.
Looker dashboard
Weekly review 30 min
Monthly review 90 min
Business KPIs
Deliverable· Real-time dashboard and regular review meetings
Pricing
B2B Google Ads agency pricing: free audit, then €500 to €1,490 per month.
The free audit assesses your account, your conversion tracking and your ads. Then choose between two plans: consulting if you manage campaigns in-house, or full management if we run everything for you.
Free diagnostic
Google Ads Audit
No commitment
0€
We audit your Google Ads account across 4 areas: structure, tracking, bidding, creatives. Data-backed roadmap + quick wins actionable within 7 days.
Growth and paid media expertise followed by B2B leaders.
Founders, executives and marketing leads publicly react to our analysis and methods on LinkedIn. Each card opens the original conversation.
“
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
Interesting. Personally, I did the opposite in a way. That said, I always keep the code to create APIs that will be used by n8n. So in the end it's a mix of both.
I also think it depends on what you want to do in the long term.
On the other hand, one thing is certain: if you want total flexibility, knowing how to code is important. (I include vibe coding)
Completely agree ! The era of "just good enough" is over. In a saturated market, it's essential to stand out from day one. An MVP certainly needs to be viable and minimal, but that doesn't mean it has to be a stripped-down version of the final vision. Investing in a quality user experience from the start can significantly accelerate acquisition
incredible, I just gave it a directory with hundreds of software I want to scrape (across about ten pages in total). Fully autonomously, it retrieved everything and ran a google search for each software to find the url of the LinkedIn company page.
All of that with just 1 single 3-line prompt and zero errors!
Thanks for the reco!
I've been in the biz for 20+ years. Code was always the missing piece for me as an SEO. But I've got some solid knowledge. That said, vibe coding opened up other doors for me — just huge ones. Today I've gotten into React, Vite, Node, Python, and I code whatever I need. 😍
Incredible! AI is truly becoming an accelerator for automating web tasks, freeing up time and daring to take on new projects. For anyone interested in dropshipping, automation and e-commerce, it's a real revolution.
Thank you for this very informative share. It's impressive to see the growing number of developers and how dominant young people are in this sector. It really shows how essential technology and development are for our future.
Géraud L.
AI Entrepreneur & Personal Coach for Founders and Leaders
Interesting! This paves the way for the future (potentially huge) market of AI SEO. Companies and people who position themselves on it quickly and effectively will have a definite competitive advantage over the others.
Maxime H.
I turn your innovation and entrepreneurship programs into concrete success
I love this kind of hack Wladimir 🙏🏻
Do you have any hacks on the student email part?
I was thinking of buying a .school domain name, making a mini landing page for a fake school, generating an email.
Because .edu is out of reach 😅
Great, thanks for the tip! I just tested it and it's Veo 2 that's offered in the student plan on the US site (which is indeed free for 12 months). That said, there is indeed access to Veo 3 (in a limited version) :)
This kind of tool truly changes the game by automating complex tasks with incredible simplicity.
A new era is setting in where AI becomes a truly ultra-efficient personal assistant
Matthieu S.
CEO Mindsales - I generate 8 to 33 meetings/month for you - 📩 DM me “Setter” to lea
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
4 years, still number 1 in the rankings despite all the bosses who came after you. Delcros will remain the undisputed master and pioneer, always one step ahead of the market. 👏
Finally an interesting take.
N8N is great for understanding a workflow, it's very graphic, very visual, but if you want to do slightly more elaborate stuff, code is way better.
Christophe R.
Web developer // nextjs :: node :: adonis :: astrojs :: directus and more...
While everyone fights to master algos they only half understand, other channels remain wide open. And strangely enough, no one seems interested in them.
Fatou G.
We SCALE your business thanks to a MultiChannel client acquisition strategy and u
I really like this thinking. No-code has its uses for testing or moving fast, but it's true that code lets you take things to the next level. Thanks for sharing 🙌
Interesting to see this shift from no-code to code. Your thinking makes it clear that the tool matters less than the end goal: automating, optimizing, generating value.
A 100% remote team, a weekly video check-in, and clients everywhere: Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Strasbourg, as well as Geneva and Brussels.
B2B Google Ads agency FAQ: pricing, deliverables, timelines
Answers to the questions we hear before getting started: what the audit contains, what the plans cover and when to expect results.
What is a Google Ads agency (or PPC agency)?
A Google Ads agency, also called a PPC agency, an AdWords agency or a paid search agency, manages your advertising campaigns on Google: keyword selection, ad creation, bid management and results measurement all the way to your CRM. This is the job of an experienced Google Ads consultant or expert. At Uclic, every account is run by a certified senior Google Partner and measured on one thing only: cost per lead and what that lead becomes in your pipeline.
Is the Google Ads audit really free?
Yes, unconditionally. We audit your account across 4 areas: structure (campaigns, asset groups, brand exclusions, PMax/Search cannibalization), tracking (GA4, Enhanced Conversions, offline import, conversion value), bidding (Smart Bidding, tCPA/tROAS, value-based) and creatives (headlines, descriptions, sitelinks, videos, 9:16 images). You leave with a costed roadmap + quick wins you can activate within 7 days. No commitment, no obligation to sign up.
What's the difference between Google Ads Consulting (500 €/month) and Google Ads Full Service (1 490 €/month)?
Google Ads Consulting: 500 €/month: you keep control of execution. We deliver an ongoing monthly audit, costed recommendations (structure, tracking, bidding, creatives) and a Looker Studio reporting dashboard. Ideal if you have an in-house Traffic Manager or a freelancer to execute.
Google Ads Full Service: 1 490 €/month: we execute end to end. Campaign architecture, GA4 + offline tracking, daily bid management, creative refresh, 30-min weekly meetings. Ideal if you want a senior Growth Strategist to run everything.
What exactly does the Google Ads Full Service plan at 1 490 €/month include?
A minimum 3-month commitment on Consulting and Full Service: it's the minimum time needed to stabilize tracking, get Smart Bidding out of its learning phase and observe a reliable ROAS signal. After that, it's month-to-month, cancellable with 30 days' notice. No locked-in annual contract. The free audit comes with no obligation: you leave with your roadmap, free to sign up or not.
How long does it take to see Google Ads results?
On an existing account: first signals within 2 to 4 weeks (tracking fixes, exclusions, restructuring). Real traction on CPL and ROAS shows up at month 3, once Smart Bidding is out of its learning phase (a minimum of 50 conversions over 30 days per strategy). On a new account: allow 4 to 6 weeks for the first stabilized conversions, and 90 days for mature value-based management.
Is Google's AI already doing the work for you?
No. Google's AI (Smart Bidding, assisted broad match, PMax) is an engine, not a driver. The engine needs good signals to stay on course: imported conversions with real value (deals won, not forms submitted), first-party audiences (customer match, CRM lists), brand exclusions, fresh creatives. Without these inputs, the AI optimizes on noise and wastes 25 to 40% of your budget. Our job: feed the AI the right signals and keep strategic control over business trade-offs.
Do you work with SMEs, mid-market companies, or only SaaS scale-ups?
All three. Our approach adapts: a B2B SME with an 8 k€/month budget needs a simple structure, clean tracking and creatives that convert. An industrial mid-market company needs a multi-brand architecture with offline import of CRM opportunities. A SaaS scale-up needs value-based bidding across MQL → SQL → won, PMax with brand terms properly excluded, and YouTube Demand Gen for top of funnel. Same method, adapted to each business context.
Do you work with companies outside Paris?
Yes. Uclic is 100% remote-first with clients in Paris, Lyon, Bordeaux, Toulouse, Marseille, Lille, Nantes, Montpellier + French-speaking Switzerland and French-speaking Belgium. All our weekly meetings run by video (30 min) and the monthly strategy session by video (90 min). Occasional travel to Paris is possible (kickoff, quarterly strategy workshop).
