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B2B Google Ads Agency (SEA)

Qualified leads, not wasted clicks.

Uclic is a B2B Google Ads agency, also known as a SEA agency: we build and manage your Search, Performance Max and YouTube campaigns, with conversion tracking that flows all the way back to your CRM. The goal isn't the cheapest click, but the cost per qualified lead and pipeline. For SMBs, mid-market companies and B2B SaaS vendors.

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WladimirAlexis
Free growth audit
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ANSSI
Santévet
Gusella Bakker
Le Monde
Agicap
CodinGame
Deepki
What we manage

What our Google Ads agency manages, from search query to CRM

Seven building blocks, which can be activated individually or together. Each one is judged on cost per qualified lead, not on click volume.

Capture demand

Search campaigns

Campaigns separated by intent: brand, problem, solution, competitors. Match types chosen query by query, negative keywords reviewed weekly from the search terms report, ads crafted for Quality Score.

Brand / non-brandMatch typesNegative keywordsQuality Score
Volume under control

Performance Max

Useful in B2B when conversion tracking is reliable. We set up brand exclusions, account-level negatives, asset groups by buyer profile and audience signals from your CRM, then verify what PMax delivers beyond your brand.

Brand exclusionsAsset groupsAudience signalsSearch terms
Prepare demand

Demand Gen and YouTube

Videos and visuals on YouTube, Discover and Gmail to reach buyers before they start searching. In B2B, these campaigns are targeted at your customer lists and your site visitors, and judged on the branded searches and leads they generate afterward.

Demand GenYouTubeCustomer listsTop of funnel
Explore Demand Gen and YouTube
Re-engage without overdoing it

Display and remarketing

Display is mainly used to re-engage visitors who read a pricing page or a case study. Audiences by journey stage, frequency caps, exclusion of customers and job candidates.

RemarketingAudiencesFrequency cap
The foundation of everything

Tracking and conversions

GA4 and Google Ads tags verified, enhanced conversions for leads, Consent Mode v2, then offline conversion import: SQLs, opportunities and closed-won deals flow back from HubSpot or Salesforce with their value.

GA4Enhanced conversionsConsent Mode v2Offline CRM import
Explore Tracking and conversions
From volume to value

Bidding strategies

Automated bidding progresses in stages: Maximize conversions to accumulate data, then target CPA, then value-based bidding (target ROAS) once CRM values are imported. Each switch waits for the end of the learning period.

Maximize conversionsTarget CPATarget ROASValue-based bidding
Start here

Account audit

Structure, search terms, cannibalization between PMax and Search, conversion settings, bidding, ads: the free audit lists budget leaks and fixes in order of impact, actionable with or without us.

StructureBudget leaksConversionsRoadmap
Explore Account audit
What we do differently

Your Google Ads without / with Uclic

Move from a Google Ads account that buys clicks to a channel managed to your CRM.

Without Uclic

Unmanaged Google Ads

Clicks bought. Nobody linking spend to revenue.

×Leads never matched to CRM
×Spend without visibility
×Off-target clicks
×Search terms ignored
×CPC as the only benchmark
×Paying for sales already won
×Click-volume reporting
×One-off tweaks
With Uclic

Managed Google Ads

Every euro tracked. A senior team linking your campaigns to pipeline.

uclicGoogle Ads
SENIOR TEAMCRM TRACKINGAISPRINTS
Leads that become customers
From query to CRMEXPLORE THE SYSTEM

Every query, click and lead feeds the next bids. The account learns from your real customers.

+

clarity

You know which query produces which lead.

+

qualified leads

Budget follows buying intent, not click volume.

+

profitability

Bids managed on the real value of a customer.

+

control

PMax, smart bidding and AI stay under close watch.

Google Ads method

Our B2B Google Ads method: five steps over 90 days

One deliverable per step. Automated bidding only takes over once measurement is reliable.

  1. 01W1-W2 Audit2 weeks

    Scoping and account audit

    2 weeks· Step 1

    Your numbers first: customer value, sales cycle, acceptable acquisition cost. Then the audit of the account and measurement. If Google Ads isn't profitable for you, we tell you at this stage.

    • Target acquisition cost
    • Structure
    • Conversions
    • PMax cannibalization
    Deliverable· Audit report and prioritized roadmap
  2. 02
  3. 03
  4. 04
  5. 05
Pricing

How much does a Google Ads agency cost? from €490 per month

These amounts are monthly management fees. The media budget is on top: it is paid directly to Google, on your account, and sized during scoping based on the CPC of your queries.

Free diagnostic

Google Ads audit

No commitment
0€

We review your account: structure, measurement, bidding, ads. You receive the budget leaks and priority fixes within 48 hours.

  • Structure and search termsCampaigns, match types, negative keywords, overlap between PMax and Search on brand.
  • Conversion measurementPrimary conversion, enhanced conversions, Consent Mode v2, offline import.
  • BiddingCurrent strategy, learning period, consistency with conversion volume.
  • Ads and pagesResponsive ads, ad assets, landing pages.
  • Quick wins identified
  • 12-week roadmap
Get my diagnostic
Recommendations

Google Ads Consulting

from
€490

Your team or your freelancer runs the account, we set the direction: ongoing audit and monthly recommendations.

  • Monthly account reviewStructure, search terms, PMax cannibalization, bidding and ads, with a prioritized action list.
  • Conversion measurement planPrimary conversion, enhanced conversions, Consent Mode v2 and offline conversion import: what to connect and in what order.
  • Bidding recommendationsWhen to move from Maximize conversions to target CPA, then to value-based bidding.
  • Landing page consultingMessaging, form, proof points: what drives conversion rate and Quality Score.
  • Tracking dashboard
Start with Google Ads Consulting
Most pickedHands-on support

Google Ads Full

from
€490

We run the account end to end: structure, measurement, ads, bidding and pipeline-based management.

  • Search, PMax and Demand Gen structureIntent-based campaigns, separate brand, PMax with brand exclusions, Demand Gen / YouTube if your sales cycle justifies it.
  • GA4 tracking and CRM importEnhanced conversions, Consent Mode v2, import of SQLs, opportunities and closed-won deals from HubSpot or Salesforce.
  • Weekly managementSearch terms, negative keywords, bids, budgets and ads reviewed every week.
  • Ads and assetsResponsive ad headlines and descriptions, ad assets, visuals and videos for PMax and Demand Gen.
  • Landing page recommendationsTests and fixes to reduce form friction.
  • Google Ads + CRM dashboardSpend, CPL, cost per SQL, ROAS and pipeline by campaign, plus a weekly 30-minute check-in.
Start with Google Ads Full

See the detail of all our plans or find out who we are.

Complementary levers

Which channels should you combine with Google Ads?

SEO Agency

B2B SEO Agency: SEO driven by pipeline, not just traffic. Technical, content, and authority managed by seniors. Free audit.

B2B Digital Marketing Agency

B2B Digital Marketing Agency: SEO, Ads, and outbound driven by pipeline, never just buzz. Free audit delivered in 48h.

Local SEO Agency

Local SEO agency: top 3 in the Local Pack, optimized Google Business Profiles, reviews and local linking. Free audit within 48h.

B2B Meta Ads Agency

B2B Meta Ads agency (Facebook Ads, Instagram Ads): Advantage+, reliable CAPI, cost-per-lead management. From €500/month. Free audit within 48 hours.

SEO Audit Agency

Full SEO audit: technical, content, authority and competitors in 5 days, with a quantified, actionable roadmap.

LinkedIn Ads Agency

B2B LinkedIn Ads agency: decision-maker targeting by job function, Lead Gen Forms, CPL tracked through to the CRM. From €500/month. Free audit within 48 hours.

Content Marketing Agency

B2B content creation agency: content that ranks on Google and is cited by AIs, hybrid AI + senior editing production.

B2B Growth Marketing Agency

B2B growth marketing: acquisition, activation, and revenue led by a senior, AARRR method in 90 days. Plans from €500/month. Free audit in 48 hours.

B2B Instagram Ads Agency

B2B Instagram Ads agency: Reels, Stories and campaigns measured down to the CRM, creatives refreshed before fatigue. Free audit within 48h.

B2B YouTube Ads Agency

B2B YouTube Ads agency: short formats, intent-based targeting and conversions actually measured. Brand awareness you can read in the pipeline.

Case studies

Google Ads and acquisition case studies

Google Ads accounts we took over and acquisition engagements, with raw numbers.

Confidential client

E-commerce: from 2 to 11 Google Ads sales in 5 weeks

Takeover of a Google Ads account that wasn't selling: restructured Shopping, a dedicated Brand campaign, negatives, a tightly scoped Performance Max and budget refocused on the only lever that sells. 11 server-side purchases in 5 weeks, versus 2 in almost 5 months of spend before the takeover, and Shopping CPC down 63%.

-88%

Cost per purchase

+450%

Purchases (2 → 11)

Read the case study
Confidential client

Self-storage: −36% cost per lead on 2 Search campaigns, in 30 days

Takeover of a Google Ads account (Search + Performance Max) for a self-storage operator. By cutting ad groups with no signal and lowering target CPAs in steps, the cost per qualified lead of the two drifting campaigns fell 36% in 30 days (−11% across the account), with 12% more qualified leads.

-36%

Cost per lead, 2 campaigns

+12%

Qualified leads, 2 campaigns

Read the case study

B2B Acquisition in the Energy Efficiency Sector

Deepki aimed for a 3% conversion rate on its paid campaigns + an outbound structure targeting 10,000 QHSE decision-makers in companies with 250+ employees and €50M+ turnover.

10000+

QHSE/CSR Decision-Makers Targeted

3%

Paid Conversion Rate

Read the case study

How Uclic Industrialized B2B Acquisition at CodinGame

CodinGame (2M+ developers) industrializes B2B acquisition: real-time Python Indeed scraper to detect companies in tech recruitment phase, N8N orchestration, inverted sequences (target devs, not HR).

2M+

Developers on platform

Indeed+ others

Recruitment signal source

Read the case study

CybelAngel: Penetrating Fortune Global 500 Target Accounts with a Dedicated Account-Based Marketing Program

CybelAngel (External Threat Intelligence, 6 billion data points/day) targets a finite universe of global key accounts with multi-stakeholder buying committees. Uclic deployed an ABM program: prioritized Tier 1/2 Target Account List, account intelligence per account, 1-to-1 messaging, and multi-thread engagement.

2

Account prioritization tiers

1-to-1

Tier 1 approach (per account)

Read the case study
Across France

Google Ads (AdWords) agency in your city

We work remotely with a weekly video check-in; each city page details the local market.

Chargement de la carte…
Comparison · method published

Comparing several Google Ads agencies?

Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.

See the best Google Ads agencies
B2B Google Ads FAQ

Google Ads agency FAQ : cost, account ownership, PMax, timelines

The questions to ask before choosing an agency, or before renewing your contract.

What is a Google Ads agency (SEA agency)?

It's an agency that designs and manages your advertising campaigns on Google: keyword and exclusion selection, ads, bidding and conversion measurement. SEA agency, AdWords agency and paid search agency all refer to the same job. In B2B, its work is judged on cost per qualified lead and pipeline, not on the number of clicks. If you also advertise on Bing, our Microsoft Ads agency manages both accounts together.

How much does a Google Ads agency cost, and what media budget should you plan for in B2B?

There are two cost items to distinguish. The management fees: at Uclic, €490/month on Consulting (you operate, we recommend) or from €490/month on Full (we run everything), with a free audit. The media budget, paid directly to Google: it depends on the CPC of your queries, often high in B2B, and on the number of conversions that automated bidding needs in order to learn. We calculate it during scoping, based on your acceptable acquisition cost.

How do I audit my Google Ads agency's work before renewing the contract?

Open the account with your own access and check six things: the account is in your name; the change history shows regular activity; the primary conversion is a qualified lead, not a click; enhanced conversions and the CRM import are active; PMax excludes your brand; search terms are cleaned up. Then reconcile the cost per SQL against your CRM. Our free audit does this work in 48 hours.

Does the Google Ads account belong to me if I end the collaboration?

It should belong to you. At Uclic, we work in your account, billed to your payment method, and we access it from our manager account (MCC). If you stop working with us, we remove our access: you keep the history, conversions, audiences, and campaigns. If an agency refuses this setup, that's a red flag.

Is Performance Max suited to B2B?

Yes, under certain conditions. PMax learns from your conversions: if they are unqualified form fills, it will find plenty of them, of mediocre quality. So you first need to import SQLs or closed deals, exclude your brand, add negative keywords at the account level, and monitor search terms. With a low conversion volume, we often prefer to start with Search only. Google's automation doesn't replace these settings: it depends on them.

How long before Google Ads delivers results?

The first conversions arrive within the first few weeks: ads start running as soon as they are approved. On an existing account, fixes to measurement and exclusions take effect quickly. 1.

What's the difference between SEA and SEO, and should you do both?

SEA (Google Ads) pays for every click and generates visits from launch; they stop when the budget does. SEO works on organic rankings: slower, but it keeps delivering afterward at no cost per click. In B2B, doing both makes sense: SEA quickly shows which keywords produce SQLs, and those keywords become the priority of your SEO strategy.

Should you choose an agency or a freelance Google Ads consultant?

An experienced freelancer is often enough for a single Search account with a modest budget: you talk directly to the person running it. An agency brings more when the project involves tracking, CRM, video, and other levers, or when continuity needs to be ensured. In both cases, ask the same questions: account ownership, who operates it, which metrics are tracked, measurement, PMax share, commitment.

Got a specific question? We answer it during the free audit.

The Uclic blog

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Google Ads for B2B: Import Offline CRM Conversions to Bid on Leads That Close, Not Form Fills

A B2B Google Ads campaign optimized for form fills learns to find form fills, not customers. With the average cost per lead at $70.11 in 2025, the fix is to send your CRM stages back to Google: qualified lead, opportunity, closed deal. Here's the 4-step method.

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Wladimir DelcrosBy Wladimir Delcros, Head of Growth · Updated on November 4, 2026
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