B2B Cold Calling Agency

The phone that connects not the one that rings into the void.

Uclic is a B2B cold calling agency, in other words phone prospecting: real calls, made by senior professional callers, to the decision-makers who matter. Your reps receive qualified meetings and your brand is well represented on the phone. For B2B SMBs, mid-market companies and scale-ups.

+22 qualified meetings/month after 90 days>= 28% direct-dial connection rate10 days to frame ICP, scripts and softphone
WladimirAlexis
Free growth audit
With Wladimir & Alexis30 minGoogle Meet
  1. 1Time slot
  2. 2Your details
ANSSI
Santévet
Gusella Bakker
Le Monde
Agicap
CodinGame
Deepki
12 Cold calling sub-services

B2B cold calling: what our agency handles for you

From target profile definition to post-call coaching, every sub-service can be activated standalone or packaged into the Complete Cold calling plan: human FR team, AI assistance (no AI voice agents).

Dedicated expert

A senior BDR dedicated to your account

A senior human BDR/SDR (4+ years in B2B SaaS) dedicated to your account. Native French voice, weekly call shadowing, no offshore junior. Unlike 100% AI voice agent agencies, a human calls your prospects.

4+ yrsB2B cold calling experience
HumanSenior BDRNative FrenchNot full AI
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Start here

Free cold calling audit

5-part audit: target profile and account plan, direct dial quality, existing scripts (opener, qualification, objections), current tech stack (softphone, CRM, recording) and GDPR compliance for phone outreach. Costed roadmap and quick wins from week 1.

10 daysaudit + roadmap delivered
ICPDirect dialsScriptsGDPRTools
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
Scoping

Account and decision-maker targeting

Precise target profile definition: industry, size, stage, buying signals. Then a prioritized account plan of 200 to 800 companies via Apollo, Pharow and Cognism. Accounts filterable by intent signal: active hiring, fundraising, product news.

200-800accounts prioritized
ICPApolloPharowCognismIntent signal
Florence BeckelDedicated expert Florence Beckel Directrice artistique - Designer UI/UX & Brand
Data ops

Verified direct dials

Waterfall for mobile and HQ direct dials: Cognism → Kaspr → Lusha → RocketReach. European GDPR compliance (opt-out, Bloctel registry, B2B legitimate interest). 70%+ verified match rate on French ICP.

70%+verified direct dial match
CognismKasprLushaRocketReachGDPR
Wladimir DelcrosDedicated expert Wladimir Delcros Head of Growth
Production

Scripts by persona and industry

Non-templated scripts per persona × vertical (HR SaaS CMO, fintech VP Sales, manufacturing COO, etc.). Opener + pitch + BANT qualification + 8 common objections. Iterated every 2 weeks based on call recording reviews.

8+objections handled per script
ScriptsPersonaVertical SaaSBANTObjections
Mathieu ChenalDedicated expert Mathieu Chenal Expert SEO & GEO
Sales methodology

BANT or MEDDIC qualification

Rigorous Budget · Authority · Need · Timing qualification, or MEDDIC for enterprise deals (Metrics, Economic Buyer, Decision criteria, Decision process, Identify pain, Champion). Output: SQL or a clean disqualification.

55%+BANT meeting show rate
BANTMEDDICSQLDisqualificationChampion
Moussa BallDedicated expert Moussa Ball AI Architect & Full-Stack Engineer
Tools

Softphone and local numbers set up

Softphone setup (Aircall, Ringover, JustCall or Dialpad depending on volume), local French numbers, IVR, call transfers, CRM sync with HubSpot or Pipedrive. Recording enabled on 100% of calls with consent.

100%calls recorded (consent)
AircallRingoverJustCallDialpadRecording
Philippe LacombeDedicated expert Philippe Lacombe Consultant SEA & Google Ads Senior | Google Partner
CRM ops

Every call logged in your CRM

CRM configuration (HubSpot Sales Hub, Pipedrive or Salesforce): pipeline, call dispositions, BDR tasks, post-call sequence automation, softphone sync and reporting. Database hygiene guaranteed.

≤ 2 daysCRM update
HubSpotPipedriveSalesforcePipelineSync
Valentin GeffroyDedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CRO
Coaching

Call shadowing & coaching

Weekly live call shadowing sessions (2h/week per BDR) + call recording reviews with a senior sales coach. Feedback on opener, pitch, objection handling and closing. Scripts iterated the following week.

2h/wkcall shadowing per BDR
Call shadowingCoachingSales coachLiveIteration
Pierre LafontDedicated expert Pierre Lafont Full-Stack Vibe Coder & AI Engineer
AI assistance

AI coaching after every call

AI post-call analysis via Gong, Modjo or Avoma: talk ratio, trigger words, recurring objections, tone. Flags high-potential calls and sends automatic feedback to BDRs. AI assistance, not a voice agent.

100%calls analyzed by AI
GongModjoAvomaAI assistancePost-call
Dimitri GauthierotDedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)
Optimization

Tested scripts, handled objections

A/B tested scripts across opener, pitch and CTA variants. Living library of 30+ objections (“not the right time”, “send me an email”, “we already have a vendor”) with proven comebacks tested on 5,000+ calls.

30+objections in library
A/B testObjectionsOpenerComeback5k+ calls
Alexis Christine-AmaraDedicated expert Alexis Christine-Amara VP Sales
Multichannel synergy

Email and LinkedIn before the call

Cold calling doesn't work in isolation. We orchestrate: LinkedIn warming (visit + connect) D-3, teaser email D-1, call D0, follow-up email D+1, LinkedIn voice note D+3. +35% connect rate vs cold calling alone.

+35%connect rate vs cold call alone
LinkedInEmailVoice noteCadence+35%
Tuka BadeDedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQL
What we do differently

Your cold calling without / with Uclic

Move from random dialling to targeted, prepared and tracked phone prospecting.

Without Uclic

Improvised calling

Random dials. Nobody qualifying or following up.

×Unqualified lists
×Gatekeepers to get past
×Prospects hanging up
×Conversations cut short
×Random callbacks
×Lost notes
×No coaching
×Weak meetings
With Uclic

Managed calling

Prepared calls. Senior BDRs who open the conversation and qualify the need.

uclicCalling OS
SENIOR BDRSAPPROVED SCRIPTAI ASSISTEDNO HIRING
Qualified meetings
Every call countsEXPLORE THE SYSTEM

From account plan to meeting, every conversation sharpens the targeting, the call guide and the next call slot.

+

reach

The right decision-makers reached directly, not stuck at reception.

+

conversations

Useful conversations that surface a real need.

+

meetings

Briefed meetings, ready for your sales reps to pick up.

+

control

You know what is said in your name, call after call.

90-day method

Phone prospecting: our 7-step method over 90 days

7 steps run by senior BDRs + a sales coach + post-call AI assistance. From target profile definition to pipeline management, with no offshore juniors or AI voice agents.

  1. W11 week
    1 week· Step 1

    We start by defining your ideal customer precisely: industry, company size, growth stage, and buying signals. From there, we build an accounts plan via Apollo, Pharow and Cognism, with a 12-month projection of meetings, opportunities, and revenue.

    • Tight ICP
    • Accounts plan
    • Apollo + Pharow
    • Revenue assumptions
    Deliverable· Accounts plan: 200-800 prioritized accounts
  2. 02
  3. 03
  4. 04
  5. 05
  6. 06
  7. 07
Pricing

B2B cold calling agency pricing: free audit, then €500 to €1,490

Free cold calling audit to scope your target profile, scripts, and tools. Start in consulting mode or go straight to full support: senior BDR execution included.

Diagnostic

Free audit

No commitment
0€

A free first diagnostic, with the priority actions.

    Get my diagnostic
    Recommendations

    Cold calling Consulting

    from
    €500

    Audit & strategic recommendations. You keep control of execution (your in-house or freelance SDR/BDR team).

    • ICP & accounts plan auditTight ICP by industry, size, persona, signal. Buying committee mapping (budget holder, technical champion, end user, sponsor).
    • Direct dial & GDPR auditAssessment of current direct dial quality, Bloctel compliance, opt-out, B2B legitimate interest. Waterfall recommendations.
    • Scripts & objections auditAnalysis of existing scripts (open, pitch, qualification, CTA). Mapping of 30+ common objections and suggested rebuttals.
    • Cold calling tools consultingSoftphone (Aircall/Ringover), CRM (HubSpot/Pipedrive), and AI call recording (Gong/Modjo) recommendations tailored to your volume.
    • Custom cold calling reporting dashboard
    Start with Cold calling Consulting
    Most pickedSupport

    Full cold calling

    from
    €1,490

    End-to-end execution. ICP, direct dial, scripts, calls, AI coaching, and reporting run by a senior BDR + sales coach.

    • Audit + ICP & accounts plan scopingTight ICP prioritized by signal, accounts plan of 200-800 accounts via Apollo + Pharow + Cognism.
    • Direct dial waterfall + GDPRCognism → Kaspr → Lusha → RocketReach. 70%+ validated match rate. Bloctel compliance + opt-out + B2B legitimate interest.
    • Scripts per vertical + 30 objectionsNon-templated scripts by buyer profile and SaaS vertical. BANT/MEDDIC. Library of 30+ objections with rebuttals.
    • Senior FR BDR + softphone + CRMDedicated senior BDR with 4+ years of experience. Aircall/Ringover, HubSpot/Pipedrive, Gong/Modjo. 60-100 calls/day.
    • Dual listening + AI post-call coaching2h/week of live dual listening + AI analysis of 100% of calls via Gong/Modjo. Scripts updated by D+14.
    • Pipeline reporting + weekly committeeDashboard: call pickup rate, meetings booked, show-up rate, BANT validated, pipeline, closed deals. Weekly committee + monthly review.
    Start with Full cold calling

    See the detail of all our plans or find out who we are.

    Other outbound services

    Pair cold calling with our other outbound levers

    Case studies

    Cold Calling engagements: every case comes with raw numbers, real context and what we actually did.

    Active across France

    Our B2B cold calling agency operates across France

    100 % remote-first, with a weekly steering committee held by video: clients include SMEs, mid-market companies and B2B SaaS scale-ups in Paris, Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Strasbourg, and beyond (Geneva, Brussels).

    Chargement de la carte…
    Comparison · method published

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    Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.

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    B2B Cold Calling FAQ

    B2B cold calling agency FAQ : pricing, method and tools

    Everything to know before starting a cold calling engagement with Uclic: free audit, Advisory and Full plans, senior callers, GDPR, BANT.

    What is a cold calling agency (or phone prospecting)?
    A cold calling agency, also known as a phone prospecting or telemarketing agency, calls decision-makers who don't know you yet on your behalf: list preparation, a well-crafted script, calls made by experienced professionals, and meetings booked directly into your sales reps' calendars. At Uclic, calls are made by senior French-speaking agents and measured on qualified meetings booked, never on call volume.
    How many calls per day do you make per BDR?
    60 to 100 calls/day per senior BDR, with mobile direct dials validated by Cognism + Kaspr. We don't play the offshore agencies' '200 calls/day' game: beyond 100 quality calls, the BDR can no longer run serious discovery, the talk ratio gets out of hand and the show-up rate collapses. Our metric: meetings booked × show-up rate × BANT validated, not call volume. On a mature account (week 8+), we target 25 to 35 connects/day for 4 to 7 meetings/week per BDR.
    Why cold calling vs cold email: isn't email enough?
    Email alone plateaus in 2026. Hardened Gmail / Yahoo filters, MPP breaking open rates, deliverability to monitor continuously. On a B2B SaaS decision-maker (CMO, VP Sales, Head of Growth), cold calling adds +35% connect rate in multichannel (LinkedIn warming D-3 + email D-1 + call D0 + voice note D+3). The phone remains the channel with the highest connect → qualified meeting conversion rate on a tight ICP: especially for deals with ACV > €20k/year.
    What direct dial connect rate can you expect?
    With a validated direct dial waterfall (Cognism + Kaspr + Lusha + RocketReach) and a 70%+ match rate on the French ICP, we target a 22 to 32% pickup rate depending on the vertical. Without direct dials (switchboard only), it's ≤ 4%: 96% of calls get blocked by the gatekeeper. The delta comes almost entirely from the quality of the mobile direct dial data + optimized calling windows (8:45-10am, 1:45-3pm, 5-6:30pm).
    BANT or MEDDIC: is it mandatory?
    BANT (Budget, Authority, Need, Timing) is enough for most SMB / scale-up SaaS deals. MEDDIC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion) becomes necessary once you go after enterprise deals (ACV > €50k/year, cycle > 4 months, 4+ stakeholders). Without a qualification framework, the show-up rate plateaus at 40% and the AE wastes 60% of their time on discovery meetings. Our default stack: BANT + champion mapping post-call.
    What exactly is a direct dial?
    A direct dial is the decision-maker's personal mobile or direct line: not the company switchboard. Without a direct dial, you end up at the front desk, which filters out 96% of cold calls. With a direct dial, you reach your target in one ring. Our waterfall: Cognism (#1 EU GDPR) → Kaspr (FR mobile) → Lusha (back-up) → RocketReach (US/UK back-up). 70%+ match rate, MX-validated and GDPR-compliant.
    Is cold calling legal in B2B? GDPR, Bloctel?
    Yes, in B2B. Cold calling is lawful on the basis of legitimate interest (GDPR Recital 47) under 3 conditions: (1) strictly B2B prospecting on business numbers or business direct dials, (2) a simple opt-out offered at the start of the call and an up-to-date register, (3) Bloctel respected (automatic check before each batch). Our CRM setup includes automatic opt-out + weekly Bloctel sync + a recording consent script. No B2C cold calls without opt-in.
    Which softphone and tools do you use?
    Softphone: Aircall (default, native HubSpot sync), Ringover (FR alternative), JustCall (multi-country), Dialpad (enterprise + built-in AI). CRM: HubSpot Sales Hub (default), Pipedrive (SMBs), Salesforce (enterprise). Recording & AI coaching: Gong, Modjo (FR), Avoma. Sourcing & direct dial: Apollo + Pharow + PhantomBuster (lists), Cognism / Kaspr / Lusha / RocketReach (GDPR-compliant direct dials).

    Got a specific question? We answer it during the free audit.

    Wladimir DelcrosBy Wladimir Delcros, Head of Growth · Updated on October 29, 2026
    Last step

    A free audit,
    results in 48h.

    Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.

    Lourmarin offsite · September 2025Meet the whole team Apply to uclic
    The Uclic team | three rows of smiling colleagues, arms raised, wearing green uclic t-shirts