B2B leads on Facebook and Instagram, judged in your CRM.
Uclic is a B2B Meta Ads agency: we manage your Facebook Ads and Instagram Ads campaigns with reliable tracking all the way to the CRM, for a controlled cost per lead. Creatives refreshed before they wear out, audiences built from your customers, budget concentrated on what actually produces leads. For B2B SMBs, mid-market companies and scale-ups.
Activate them one by one with the Consulting plan or together with full management, all judged on a single criterion: the cost of a lead your sales team accepts.
Few campaigns, with budgets concentrated enough to exit the learning phase. Advantage+ campaigns let Meta choose placements and audiences; we keep control of the conversion objective, exclusions, creatives and an ad set reserved for testing.
Dedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)Since iOS 14.5 and cookie refusals, the Pixel alone loses part of your conversions. We add the server-side Conversions API, deduplicate with a shared event_id and improve event match quality (hashed email and phone). Meta then optimizes on your real leads.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLExplore Meta Pixel and Conversions APIThe pre-filled instant form drives volume, often at the expense of quality. We add qualifying questions (company size, job role, timeline) and the "higher intent" type, with a review screen. Responses go to the CRM in real time, not into a forgotten export.
Dedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)Hooks readable in three seconds, each message adapted to 9:16 for Reels and Stories and 4:5 for the feed, with on-camera UGC videos tested against static visuals. When frequency rises and click-through rate drops, a sign of creative fatigue, we refresh before the cost per lead drifts.
Dedicated expert Florence Beckel Directrice artistique - Designer UI/UX & BrandCRM lists, site visitors, people who opened a form or watched a video: custom audiences power B2B on Meta. From them we build lookalike audiences, exclude customers and open leads, and check the special ad categories (employment, credit) that restrict targeting.
Dedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)The landing page repeats the exact promise of the ad: same offer, same visual, a single call to action, a short form that's fast on mobile. We audit every Meta Ads landing page and, if needed, build a dedicated one with our web team.
Dedicated expert Valentin Geffroy Webflow Expert Certified | JS, GSAP & CROExplore Landing page and message matchFacebook feed, Instagram Reels and Stories, Messenger, Audience Network: automatic placements do their work, then the breakdown by placement shows which ones bring in worthless leads. Audience Network, for example, needs close monitoring in lead generation. Instagram-focused campaigns have their own page.
Dedicated expert Dimitri Gauthierot Expert Paid Media | Google, Meta, LinkedIn & TikTok Ads (Founder DG Labs)Explore Facebook, Instagram and Messenger placementsAds Manager counts leads; your CRM knows which ones become meetings. We connect the two (HubSpot, Pipedrive or other), send statuses back to Meta and track the cost per qualified lead weekly, by campaign and by creative.
Dedicated expert Tuka Bade Data Expert | Machine Learning, Python & SQLExplore CRM-connected reportingMove from a fragmented Meta account to a channel managed on sales-accepted leads.
Too many ad sets. Nobody judging lead quality.
Fewer ad sets. A senior team managing on qualified leads.
Creative, CAPI signals and sales feedback work together. Meta learns from your best leads, not the easiest ones.
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reliable signal
Meta learns from your qualified leads, not from clicks.
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clarity
Every campaign is judged on the quality of its leads.
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profitability
Budget focused on the creatives and audiences that convert.
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fresh creative
New creatives ready before the old ones wear out.
Six steps. The first three weeks are for measuring accurately; the rest are for letting Meta learn, then increasing budget on what produces qualified leads.
Structure, spend history, creatives that worked, lead quality as seen by your sales team. Together, we set the acceptable cost per qualified lead, based on your average deal size and sales cycle.
The fee covers management; the media budget is paid directly to Meta, on your account. 3-month commitment, long enough to get through the learning phase and assess the cost per qualified lead, then month-to-month.
We review your account across three areas: measurement, structure and creatives. Findings delivered within 48 hours, with the fixes to make first.
For a team that already executes in Ads Manager: we set the structure, tests and measurement, and you implement.
We manage the account end to end: structure, creatives, measurement, CRM and budget, with a weekly check-in.
See the detail of all our plans or find out who we are.
B2B SEO Agency: SEO driven by pipeline, not just traffic. Technical, content, and authority managed by seniors. Free audit.
B2B Google Ads (SEA, AdWords) agency: Search, PMax, tracking through to the CRM. CPL divided by 1.8 and ROAS ×2.1 in 90 days. From €500/month. Free audit.
B2B Digital Marketing Agency: SEO, Ads, and outbound driven by pipeline, never just buzz. Free audit delivered in 48h.
Local SEO agency: top 3 in the Local Pack, optimized Google Business Profiles, reviews and local linking. Free audit within 48h.
Full SEO audit: technical, content, authority and competitors in 5 days, with a quantified, actionable roadmap.
B2B LinkedIn Ads agency: decision-maker targeting by job function, Lead Gen Forms, CPL tracked through to the CRM. From €500/month. Free audit within 48 hours.
B2B content creation agency: content that ranks on Google and is cited by AIs, hybrid AI + senior editing production.
B2B growth marketing: acquisition, activation, and revenue led by a senior, AARRR method in 90 days. Plans from €500/month. Free audit in 48 hours.
B2B Instagram Ads agency: Reels, Stories and campaigns measured down to the CRM, creatives refreshed before fatigue. Free audit within 48h.
B2B YouTube Ads agency: short formats, intent-based targeting and conversions actually measured. Brand awareness you can read in the pipeline.
No published case on Meta Ads yet: here are our closest projects, with their raw numbers and context.
Takeover of a Google Ads account that wasn't selling: restructured Shopping, a dedicated Brand campaign, negatives, a tightly scoped Performance Max and budget refocused on the only lever that sells. 11 server-side purchases in 5 weeks, versus 2 in almost 5 months of spend before the takeover, and Shopping CPC down 63%.
Cost per purchase
Purchases (2 → 11)
Takeover of a Google Ads account (Search + Performance Max) for a self-storage operator. By cutting ad groups with no signal and lowering target CPAs in steps, the cost per qualified lead of the two drifting campaigns fell 36% in 30 days (−11% across the account), with 12% more qualified leads.
Cost per lead, 2 campaigns
Qualified leads, 2 campaigns
The MesServicesCyber portal (ANSSI) rendered most of its content invisible to search engines (100% JS rendering). Uclic conducted the technical audit, then built a data-driven SEO/GEO content strategy: 8 clusters, validated by real demand, a 12-week calendar, and 29 answer-first briefs.
Semantic clusters mapped
Answer-first article briefs
How ButFootballClub.fr deployed a custom AI pipeline (scraping → player data → internal linking → photo → LLM prompt → journalist review → publication) on December 10, 2025, and tripled its organic traffic while keeping journalists as editorial gatekeepers.
Organic Clicks / day
Impressions / day
A Parisian coffee shop currently opening, with a warm and premium identity that incorporates an M inspired by Arabic calligraphy. Logotype, palette, typography, packaging/storefront adaptations.
Logotype + adaptations
Complete visual system (storefront, packaging, cups)
Campaigns are managed remotely, with a weekly video call.
Our ranking of French agencies, based on verified Google reviews and their actual specialty, with the method published.
The questions asked before handing a Facebook and Instagram Ads account to an agency.
Got a specific question? We answer it during the free audit.
Paid B2B benchmarks 2026: CPC, cost per lead, and ROAS compared across Google Ads, Meta, and LinkedIn. Which platform truly delivers, and how to manage your budget.
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Meta Ads advertising in 2026: formats, audience targeting, account structure, and ROAS management. This guide covers all the levers to perform on Facebook, Instagram, and the Meta network.
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Performance Max finally accepts 9:16 vertical creatives. Official specs, best practices, measured ROAS impact, and YouTube Shorts synergy for your mobile-first campaigns.
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CPL between €42 and €91, CAC under €2,400, ROAS 6x+: Field feedback on 3 Meta Ads B2B campaigns for offers at €5,000 and above. Exact metrics, configurations, Advantage+ errors, and the "offer precedes targeting" framework.
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By Wladimir Delcros, Head of Growth · Updated on October 29, 2026A free audit,
results in 48h.
Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.
