NeoXperiences, a Normandy-based scale-up specialising in interactive immersive experiences, announced a €3.6 million seed round on 26 January 2026. The round brings together Go Capital (lead), Bpifrance and the Agence de Développement Normandie. The funding will accelerate industrialisation, step up R&D and expand the company into international indoor leisure markets: amusement parks, sports centres, tourist complexes and cultural operators.
A regional deal rooted in Normandy
According to Le Journal des Entreprises, NeoXperiences is based in Carpiquet, near Caen, and was founded in 2018 by Boris Courté. The company employs a technical team of around twenty people and plans to recruit 30 additional employees by 2028 to support its international expansion.
The deal benefits from strong regional public backing, as detailed by Go Capital. Bpifrance and the Agence de Développement Normandie reflect the importance regional institutions place on this immersive deeptech, at a time when French Tech is looking to build champions beyond the Paris-Lyon-Sophia axis alone. Go Capital, a regional fund for the Grand Ouest, is leading the deal as principal investor.
The product: plug-and-play installations that transform a space
NeoXperiences specializes in immersive experiences built on projection and interactive sensors. The product range is organized around four main systems:
- Neo-One: a giant interactive wall that turns a surface into a shared playground. The installation detects movement and supports multiple simultaneous players across dozens of different games.
- Neo-Move: a larger immersive arena system with extended motion capture, designed for group experiences (birthdays, team building).
- Neo-Fast: a compact format for lightweight installations in waiting areas or edutainment venues.
- Neo-Pad: a tablet-friendly version for school classrooms and educational environments.
The claimed differentiator is ease of installation and the depth of a game catalogue developed in-house, with no reliance on third-party hardware. The company has covered more than 40 countries with around 500 screens deployed and claims over 15 million cumulative players across all its installations.
A positioning between entertainment and gamified fitness
NeoXperiences targets three main segments: amusement parks and indoor family entertainment centers, sports operators (fitness gyms, kids' clubs, escape rooms) and the education sector (schools, media libraries, museums). The shift toward gamified sport, accelerated by the pandemic and increasingly sedentary lifestyles, opens up structural opportunities. The global VR/MR fitness market is estimated at more than $5 billion in 2025 according to industry analyses, with sustained growth, as highlighted by the studies shared by the Agence Française pour le Jeu Vidéo.
The indoor immersive experiences market: a consolidating landscape
The indoor interactive installations segment remains relatively fragmented. Competing players include the US-based Sandbox VR (social VR arenas, valued at over $700 million), Germany's Holocafe, France's Backlight (Lyon), Pôle Émotion (live role-playing games) and hardware vendors such as Immersive Robotics. In the more specific niche of interactive walls and motion sensors, NeoXperiences competes with players like Lü Aire Interactive (Canada) or Funovate (Poland).
NeoXperiences' edge lies in its product verticalization, with four clearly positioned formats, where several competitors offer a single generic solution. This modularity makes it easier to address multiple customer verticals from the same technology foundation.
The challenges of scaling internationally
- Global distribution: going from 500 to several thousand deployed screens requires a network of local distributors and installers in every target country, with critical operational quality oversight.
- Catalog renewal: usage retention at fixed venues depends on a steady flow of new content and experiences. This R&D production demands significant creative and technical resources.
- Competition from major hardware platforms: Meta (Quest), Apple (Vision Pro), Samsung (Galaxy Glasses) are pulling the immersive experience toward the individual headset. Indoor installations must constantly justify their added value compared to home VR.
A step toward industrialization
With 3,6 M€ and structured regional backing, NeoXperiences enters the classic industrialization phase for B2B deeptechs after their initial seed round. The next twelve to twenty-four months must validate three milestones: accelerating international deployment beyond the current 40 countries, expanding the content catalog, and building out the commercial organization (distributor network, account management for major amusement park accounts).
For venue operators and indoor entertainment players looking to diversify their offering, the arrival of modular plug-and-play solutions like NeoXperiences lowers the barrier to entry. For growth marketing and applied AI agencies supporting B2B scale-ups, these regional rounds illustrate the challenge of building a solid commercial structure beyond the Paris-Lyon axis.
FAQ
How much did NeoXperiences raise in 2026?
On 26 January 2026, NeoXperiences announced a €3.6 million seed round led by Go Capital, with participation from Bpifrance and the Agence de Développement Normandie.
When was NeoXperiences founded and by whom?
NeoXperiences was founded in 2018 in Carpiquet, near Caen, by Boris Courté. The company now employs around twenty people and plans 30 additional hires by 2028.
What is NeoXperiences' commercial traction?
The company reports around 500 screens deployed in 40 countries and more than 15 million cumulative players across its installations. It targets three main segments: indoor amusement parks, sports operators, and the education sector.
What are NeoXperiences' main products?
The range is built around four devices: Neo-One (interactive wall), Neo-Move (immersive arena), Neo-Fast (compact format) and Neo-Pad (tablet for educational use). All combine motion capture with a catalogue of games developed in-house.
What will this €3.6M round be used for?
The funding will accelerate the industrialization of its solutions, step up R&D investment, support international expansion into indoor entertainment markets, and fund the recruitment of 30 additional employees by 2028. The company is targeting the American, Asian and Middle Eastern markets in particular, where demand for indoor immersive experiences is growing rapidly with the development of family entertainment centers and experiential malls.
Who are NeoXperiences' competitors?
In the social VR arena segment: Sandbox VR (US), Holocafe (Germany), Backlight (France). In interactive walls and motion sensors: Lü Aire Interactive (Canada) and Funovate (Poland). NeoXperiences' key differentiators are its product modularity and the breadth of its catalog of in-house developed games.