How I Industrialized B2B Acquisition at CodinGame

Context

Objective

• Capture real-time tech recruitment signals: dev offers published on Indeed (and other job boards) = proof of an active need.
• Inverted dev-first strategy: target senior developers and tech leads within the company rather than overwhelmed HR.
• Convert via internal recommendation: a dev who engages with CodinGame escalates the process internally (tech process > HR process).
• Orchestrate the Python + N8N stack to automate the end-to-end pipeline.

Our approach: tech recruitment signals + dev-first

1. 01

   Real-time Python Indeed Scrapers

   Internal development of specialized Python Indeed scrapers. Real-time identification of companies in active tech recruitment phase (dev offers published in the last 30 days).

2. 02

   N8N Orchestration

   Conductor of the technical stack: coordinates recruitment signal capture, decision-maker enrichment (CTO, VP Eng, Head of Eng + Tech Lead), sequence generation.

3. 03

   Inverted Dev-First Strategy

   Instead of targeting HR (overloaded), target senior developers and tech leads within the company, who are much more open to discussing recruitment tooling among peers. Conversion path: dev → internal recommendation → decision.

4. 04

   Measurement & Continuous Optimization

   Complete funnel tracking (signal → outreach → response → meeting → opportunity). Weekly optimization of angles and personalizations.

Results

• Operational Python Indeed scrapers: real-time identification of companies in active tech recruitment.
• End-to-end N8N orchestration: signal capture → enrichment (CTO, VP Eng, Head of Eng, Tech Lead) → sequence → CRM.
• Operational dev-first approach: higher conversion than classic HR approaches, natural conversion path (dev → internal recommendation → decision).
• Measurable pipeline from signal to opportunity, weekly optimization of angles and personalizations based on response.