Brand identity + UI/UX for an impact careers platform in fashion, textile, and beauty.
Brand system delivered
Palette + typography + UI components
UI pages designed (landing + journey)
Collective Bettergoods is a platform connecting companies and committed talent in the fashion, textile, and beauty sectors. A kind of Hello Work, but for those who want to give meaning to their careers.
The challenge: create an identity that embodies strong values—sustainability, inclusion, responsibility—without falling into the visual clichés of the eco-responsible sector. No omnipresent green, no leaves, no sanitized minimalism. The brand had to be committed and desirable.
Breaking away from expected eco-codes to position Bettergoods as a brand with character before being an activist brand.
The logo is born from a constraint transformed into an idea: the O and e characters of Collective merge to form an infinity sign, symbolizing durability and cycle. Simple, memorable, meaningful, without expected green iconography.
Deliberately opposite to the green codes of sustainable development. Terracotta, burgundy, violet, pink: a fashionable and assertive palette that positions Bettergoods on the ground of character and desire, not moralization.
Contemporary sans-serif hierarchy, editorial accent on key blocks. Robust for UI (forms, job descriptions), assertive for communication.
UI/UX adaptation of the system: clear conversion structure (value proposition, match examples, candidate journey) served by an editorial art direction that makes the brand felt from the first frame.
FreeResults in 48hNo commitment
06 17 12 54 284.9Google4.96Sortlist4.3Trustpilot40+ B2B clients
