Tehtris
Cybersecurity / XDR

B2B Outbound Marketing in Cybersecurity

XDR outbound triggered by bug bounty programs, automatic detection of companies investing in cyber.

Key figures

What Tehtris achieved

3platforms

Bug bounty programs monitored

Continuous

Signals captured

Python + N8N

Tech stack

By signal

Personalization

01 · Context

Context

Tehtris is a French leader in XDR (Extended Detection & Response) solutions, a unified cybersecurity platform for businesses and critical operators. In this high-demand market, the commercial challenge is paradoxical: cyber decision-makers (CISOs, RSSIs, Heads of Security) are constantly solicited and therefore impervious to traditional outbound approaches.

Breaking through the noise is not achieved by increasing volume or superficial personalization; it requires arriving at the precise moment when the company demonstrates a cyber need. These signals exist in the ecosystem but are not exploited by anyone in classic outbound.

02 · Objective

Objective

Build an outbound system triggered by cybersecurity intent signals, detect companies actively investing in cyber, and approach them with a message contextualized to this signal.

  • Identify specific intent signals in the cyber sector: published bug bounty programs (HackerOne, YesWeHack, Bugcrowd) = proof of active investment.
  • Automate capture with continuous Python scraping on bug bounty platforms.
  • Orchestrate the chain with N8N: capture → enrichment → scoring → sequence → CRM, without human intervention.
  • Contextualize the message by explicit reference to the detected signal (bug bounty program, security initiative).
03 · The Uclic approach

Our approach: bug bounty signals + Python/N8N automation

  1. 01

    Python bug bounty scraping

    Python system that continuously monitors the publication of bug bounty programs (HackerOne, YesWeHack, Bugcrowd). These publications = strong signal of investment in cybersecurity.

  2. 02

    Central N8N orchestration

    N8N architecture that interconnects signal capture, enrichment, scoring, sequencing. Automated pipeline without human intervention.

  3. 03

    Enrichment and qualification

    For each detected company: enrichment of cyber decision-makers (CISO, RSSI, Head of Security), qualification of context (size, sector, cyber maturity).

  4. 04

    Contextualized sequences

    Cold emails that reference the specific context: the detected bug bounty program, the ongoing security initiative. Much higher response rate than classic cold outreach in this saturated sector.

04 · Results

Results

Tehtris leverages an outbound system that reaches companies at the moment they are demonstrably engaged in a cyber investment initiative, a decisive advantage in a market saturated with generic outbound.

  • Continuous capture on 3+ bug bounty platforms, real-time intent signals.
  • Python + N8N stack operational: capture, enrichment, scoring, sequencing fully automated.
  • Personalization by signal: each cold email references the detected bug bounty program = significantly higher open and response rates than classic cold sequences.
  • Targeting qualified CISO/RSSI/Head of Security based on their active investment context.
Last step

You do not need more channels.
You need someone flying the plane.

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