Agicap is a European leader in cash flow management for SMEs and mid-sized companies. It's a real-time cash flow monitoring SaaS. The commercial challenge: in this market, the best prospects are companies experiencing cash flow strain, but these strains are invisible to classic prospecting tools based on static firmographic criteria (size, sector, revenue).
Without an intent signal, outbound efforts arrive too early (company not in need) or too late (already equipped by a competitor). A precise financial signal was needed to synchronize the approach with the moment of real need.
