Mathieu Chenal

Mathieu Chenal: SEO, content, sites that last

I build sites that rank. Not for a few weeks. For years.

My job is to turn search intent into recurring organic traffic, in demanding niches like health, nutrition, and food, where the slightest mistake in angle or sourcing costs you rankings.

Where I come from: a digital career, rooted in the South of France

I grew up in the Var, between Sainte-Anne d'Évenos and Le Beausset, a stone's throw from Toulon. That's where I got into the habit of building tangible things, including online.

Since 2019, I've devoted my energy to building high-performing websites and to SEO optimization. A Bac+5 degree in Big Data and Digital Marketing, along with three years of work-study, notably at Azorica in Aix-en-Provence, have given me a handle on both ends of the craft: strategy on one side, technique on the other.

The approach: technical and human, never one without the other

SEO without data is belief. Data without readable content is noise.

I draw my inspiration from three sources: search trend analysis, the potential of expired domains, and the creativity of editorial strategies. Behind every project lies a single idea: creating a platform that is useful, readable, and visible. For Google… and above all for the people who read.

Results: traffic you can measure, not just talk about

Several of my sites now exceed 10,000 organic visitors per month. Some of my articles are read by hundreds of thousands of people. On Eatic.fr, the nutrition blog I run, the Search Console counter speaks for itself:

My playgrounds: from affiliate marketing to health, via e-commerce

Originally specialized in affiliate marketing, I've gradually expanded into e-commerce, while keeping a strong foothold in health and nutrition topics, where editorial quality is not optional.

Every site I design is built to last: architecture designed for crawling, well-sourced content, finely calibrated internal linking, and real value for the reader. No shortcuts. No filler.

What drives me

Every site is an adventure: somewhere between technique, strategy, and creativity, I'm always looking to build something that makes sense, both for Google… and above all for people.

"A site that lasts is a site that keeps its promise, for the reader as much as for the algo."