Florence Beckel

Florence Beckel: when design becomes a business lever

We often assume a good product is enough. But without clear branding and polished design, your users won't stick around. Florence understood this early on. And she's turned that insight into her mission.

What she does (and better than 95% of the market)

Florence is a freelance art director and UI/UX designer. She works with companies – from startups to established SMEs – to create strong visual identities, clean interfaces, and effective user experiences.

She masters the entire pipeline:

• Brand creation or rebranding
• End-to-end UI/UX design (Figma mockups, wireframing, prototyping)
• Logos, brand guidelines, and visual assets
• High-impact landing pages

She has collaborated with Henoo, DigiObs, and other organizations in environments ranging from tech to traditional industries.

What she brings to your projects

• Design that supports your message, not just decoration
• Art direction aligned with your business goals
• Solid technical expertise, backed by a background in software engineering
• A genuine eye for detail, across UI as well as readability, accessibility, and responsiveness

Florence is a structured creative. A rare combination.

What we love about her

• She challenges briefs. She doesn't just execute—she asks questions and pushes the project further.
• She's responsive, organized, and always delivers with real intention behind every pixel.
• She understands dev constraints: her designs aren't just beautiful, they're ready to be implemented.

Her website and her work

• www.beckelflorence.com (currently being updated)
• Behance portfolio

If you're looking for an art director who turns your ideas into impactful visual assets, you should talk to her.