Wladimir Delcros
Head of Growth at Uclic
Growth is not a department. It's not a series of hacks or channels.
Growth is a discipline. It's a way of thinking about the product, the market, the user. And above all: it's a business engine.
For the past 10 years, I've been building growth engines for SaaS companies. Sometimes with zero budget. Sometimes starting from a blank slate. Always with method, conviction, and a sharp focus on results.
- 79 articles
- 29 topics
- Writing since
- Latest article on
Topics covered
- Growth Hacking 18
- SEO 9
- B2B Prospecting 6
- Growth Marketing 5
- Automation 5
- Organic Search 4
- B2B Growth Marketing 4
- Outbound 3
- Product-Led 2
- Data & Analytics 2
- Paid Media 2
- Website 2
All articles by Wladimir
B2B Growth Stack 2026: Tools, Workflow, AI
The B2B growth marketing stack in 2026 is nothing like 2023: generative AI in half the tools, CRM rethought around signals, cold email under tightened filters. Here's the stack that really works, with budget and workflow.
Read article
LinkedIn Social Selling Index: 2026 Guide (Score & Calculation)
The LinkedIn Social Selling Index scores your sales activity out of 100, across 4 pillars. Here's how to calculate it, interpret it realistically, and push it towards 70+ without sacrificing your real pipeline.
Read article
PrestaShop MCP Server: AI E-commerce Guide 2026
How to expose your PrestaShop back-office to Claude or ChatGPT via an MCP server: use cases for catalog, orders, customer support, and secure implementation.
Read article
n8n v2: Major New Features 2026 (AI, MCP, Workflows)
n8n v2 drops MySQL, secures the Code node, integrates native AI agents, and a Python task runner. Here are the breaking changes and their real impact on your growth and data workflows.
Read article
Adobe Acquires Semrush: Strategic Analysis 2026
Adobe acquires Semrush for $1.9 billion. Decoding the deal, AI motivations, and consequences for Ahrefs, Moz, and Semrush users in 2026.
Read article
Google Search Console: Complete SEO Guide 2026
Complete Google Search Console 2026 guide: setup, Performance and Indexing reports, Web Vitals, GA4 integration, API, and new AI Overviews.
Read article
Product-Led Growth: Definition and 2026 Guide
Product-Led Growth: strict definition, founding principles, canonical examples, and PLG-specific metrics. Everything you need to understand before getting started.
Read article
AI Blogging 2026: GEO/SEO Guide to Survive
AI Overviews, ChatGPT Search, Perplexity: the SEO blog paradigm shifts in 2026. A concrete GEO method to remain cited in AI responses and preserve your organic traffic.
Read article
Google Business Profile: Multi-Location "What's Happening"
Google is opening its "What's Happening" feature to multi-location restaurant and bar chains. How to activate this showcase for local events and offers on each listing.
Read article
SEO Black Box 2026: Visibility in a Fragmented World
Num=100 removed, AI Overviews capturing clicks, GA4 sampling: SEO is entering its black box era. Here's how to measure what still matters.
Read article
Google PMax 9:16: Mobile-First Guide 2026
Performance Max finally accepts 9:16 vertical creatives. Official specs, best practices, measured ROAS impact, and YouTube Shorts synergy for your mobile-first campaigns.
Read article
YouTube Activation Partners: Advertiser's Guide 2026
YouTube Activation Partners certifies an elite group of agencies in video. Deciphering the program, prerequisites, and real impact for advertisers in 2026.
Read article
Bing Places 2026: Microsoft Local SEO Guide
Bing Places new version: UX redesign, Copilot integration, AI recommendations. How to claim your listing, optimize your local SEO, and capture Bing traffic in 2026.
Read article
AI Bot Traffic 2026: Why Publishers Are Losing Out
AI bot traffic is exploding while organic human traffic is plummeting. Cloudflare, Similarweb, TollBit figures and publisher strategies for 2026.
Read article
JSON Prompt: AI Video Guide 2026 (Veo, Sora, Runway)
The JSON prompt is essential for Veo 3, Sora, and Runway. Structure, concrete examples, and professional workflows to go from text prompt to actionable AI video brief.
Read article
Branded vs Non-Branded Keywords: SEO Guide 2026
Branded vs non-branded keywords: the same query can have 7x higher CTR depending on the segment. Regex method, GSC, Ahrefs, and SEA arbitration to manage each segment in 2026.
Read article
Top 15 Digital Marketing Articles to Read in 2026
Our 2026 selection of the 15 best digital marketing articles, categorized by discipline: SEO, paid, content, growth/PLG, and AI marketing. All from tier-1 sources.
Read article
GAFAM: 2026 Guide (Acquisitions, Antitrust, Strategy)
GAFAM 2026: who are Google, Apple, Meta, Amazon, and Microsoft? Market capitalization, top acquisitions, DMA and FTC antitrust, comparison with MAMAA and BATX. The guide for B2B decision-makers.
Read article
Top 25 Online Growth Hacking Courses 2026
Reforge, CXL, GrowthTribe, Le Wagon, Livementor, OpenClassrooms: 25 growth hacking courses compared in 2026, plus a framework for choosing based on your objective.
Read article
SMB Marketing Automation: Practical Guide 2026
Marketing automation for SMBs in 2026: priority use cases, tool stack, realistic budget €200-€3,000/month, measurable ROI, and common pitfalls to avoid.
Read article
How to Filter Your Google Searches by Date with before: and after: Commands
Need more precise and recent results on Google? Filtering your searches by date saves valuable time and provides access to the most relevant information...
Read article
Google Search Operators: Advanced Guide 2026
The 2026 guide to Google search operators: those that still work, those that are dead, and how to combine them for your SEO audits and B2B prospecting.
Read article
Self-Service vs. Sales-Led vs. Hybrid Sales: 2026 Guide
Self-service, sales-led, hybrid: a comparative analysis of the 3 SaaS models, with CAC, deal size, time-to-value, and criteria for decision-making in 2026.
Read article
Google Without Personalization: Complete Guide 2026
Google now allows you to disable search results personalization with one click. Procedure, SEO impact, pws=0 parameter, and comparison with DuckDuckGo in this 2026 guide.
Read articleYou do not need more channels.
You need someone flying the plane.
Senior leadership, certified media buyers, AI agents in production. No interns on your account: the team you meet is the team that ships.
